Unit 3 Introduction to Marketing Assignment Help (GC0958)

Table of Contents

Assignment 1: Role marketing.

Introduction.

Task 1: How Wellacre and Alton Towers use marketing techniques

Market Segmentation.

Marketing Mix.

How Alton Tower uses marketing techniques in passing its annual membership.

How Wellacre market the school to 6-7 learners.

Task 2: Similarities and differences in marketing techniques.

Introduction.

Similarities.

Dissimilarities.

Task 3: Evaluate the effectiveness of marketing techniques used in Alton Towers.

Task 4: Limitation and constraints of Wellacre and Alton Tower’s marketing.

Conclusion.

Assignment 2: Market Research and Planning.

Introduction.

Task 1: Use of market research to contribute to the development of a marketing plan.

Step 1: Define the purpose of market research.

Step 2: Setting the market research objectives.

Step 3: Find out what information already exists.

Step 4: Do your own research.

Step 5: Analyse and act on the outcome.

Task 2: Limitation of Alton Tower’s market research.

Task 3: Recommendation for Alton towers.

Task 4: Setting marketing objectives for Alton Towers based on the outcome of a survey conducted by Alton Towers.

Conclusion.

Assignment 3: Customer Group.

Introduction.

Task 1: Market segmentation.

Target customers of Alton Tower.

Conclusion.

Assignment 4: Marketing Mix.

Introduction.

Task 1.

Task 2: Coherent marketing mix.

Conclusion.

References.

Introduction

In this section, the report focuses on two factors. First, it describes how Wellacre and Alton Towers use their marketing techniques in marketing their products and services. Then, the report explains the limitation and constraints faced by marketers including Wellacre and Alton Towers in their marketing operations. This essay focuses on different factors related to the marketing of Wellacre and Alton Towers.

Task 1: How Wellacre and Alton Towers use marketing techniques

Market Segmentation

Segmentation is about separating the overall market into groups of customers with similar needs. It can be defined as the grouping of individuals or organizations with similar needs, those needs being capable of being met by a single product offering (Kotler et al., 2014).

Marketing Mix

Marketing mix decision involves planning how the different marketing tools will be combined for each target market. The detailed marketing mix strategies and tactics are at the heart of the annual marketing plan and need to be developed, for example, separate products based on the company structures and range of market in which it operates. Marketing mix strategy focuses on products, prices, place, and promotion (Palmer, 2013)

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How Alton Tower use marketing techniques in passing its annual membership

Alton Towers offers Annual Pass to visitors in different ways. The Alton Towers’ policy is visitors can visit as much as they like, but if they visit more than three times in a year they can save a lot. All possess offered by Alton Towers are valid for one year since the buying date. Alton Towers provide a number of promotional offers with its Annual Pass Membership: a) members do not need to be in the queue for a ticket at the entrance; b) members will get Early Ride Time on some rides; c) there is the opportunity of free parking; d) members will get 20% off in shopping and eating on the park.; e) there is a discount on-ride photography; f) 20% of on hotel booking, 20% off on entry to Cariba Creek Water Park; 20% of on entry to extraordinary Golf; and f) 10% of on the Aqua Relaxation rooms provided by the Alton towers Spa (Alton Towers, 2016).

Alton Towers also offers excellent value for money for the visitors who would like to several times in a year, which is outlined in the following table:

Table: Offers on Alton Towers Season Ticket Source: Alton Towers (2016)

For the existing members who have an annual pass and would like to renew their members, Alton Towers provides fantastic promotional offers for them, shown in the following table:

	Alton Towers Theme Park Annual Pass	Standard Merlin Annual Pass	Premium Merlin Annual Pass
Individual	£100	£111.30	£136.50
Family 4	£352	£333.20	£408.80
Disable	N/A	£111.30	£136.50

Table: Promotional offers in renewing Annual Pass of Alton Towers Source: Alton Towers (2016)

How Wellacre market the school to 6-7 learners

Wellacre has taken a number of promotional initiatives to market their school to year 6 learners, which explain as follows:

Commitment to providing excellent teaching

Wellacre is committed to providing excellent teaching opportunities by a) providing effective lesson and fully engaging the student in all the classes; b) seeking feedback actively on how to improve teaching quality; c) showing great resilience and persevering with the challenges faced; d) managing the time properly with high disciplines; e) higher skilled and experienced teacher; and creating excellent education environment………………..

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