• Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
    • RegisterLogin
    • GET STARTED
Global Coursework
  • Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
  • RegisterLogin
  • GET STARTED

Sales & Marketing

Global Coursework has huge resources and study materials for students across the world. It has now over 10 millions documents
  • Home
  • Blog
  • Sales & Marketing
  • Unit 3 Introduction to Marketing Assignment Help (GC0958)
Unit 3 Introduction to Marketing Assignment Help

Unit 3 Introduction to Marketing Assignment Help (GC0958)

  • Categories Sales & Marketing
  • Comments 0 comment

Table of Contents

Assignment 1: Role marketing.

Introduction.

Task 1: How Wellacre and Alton Towers use marketing techniques

Market Segmentation.

Marketing Mix.

How Alton Tower uses marketing techniques in passing its annual membership.

How Wellacre market the school to 6-7 learners.

Task 2: Similarities and differences in marketing techniques.

Introduction.

Similarities.

Dissimilarities.

Task 3: Evaluate the effectiveness of marketing techniques used in Alton Towers.

Task 4: Limitation and constraints of Wellacre and Alton Tower’s marketing.

Conclusion.

Assignment 2: Market Research and Planning.

Introduction.

Task 1: Use of market research to contribute to the development of a marketing plan.

Step 1: Define the purpose of market research.

Step 2: Setting the market research objectives.

Step 3: Find out what information already exists.

Step 4: Do your own research.

Step 5: Analyse and act on the outcome.

Task 2: Limitation of Alton Tower’s market research.

Task 3: Recommendation for Alton towers.

Task 4: Setting marketing objectives for Alton Towers based on the outcome of a survey conducted by Alton Towers.

Conclusion.

Assignment 3: Customer Group.

Introduction.

Task 1: Market segmentation.

Target customers of Alton Tower.

Conclusion.

Assignment 4: Marketing Mix.

Assignment 4: Marketing Mix.

Introduction.

Task 1.

Task 2: Coherent marketing mix.

Conclusion.

References.

 

Introduction

In this section, the report focuses on two factors. First, it describes how Wellacre and Alton Towers use their marketing techniques in marketing their products and services. Then,  the report explains the limitation and constraints faced by marketers including Wellacre and Alton Towers in their marketing operations. This essay focuses on different factors related to the marketing of Wellacre and Alton Towers.

Task 1: How Wellacre and Alton Towers use marketing techniques

Market Segmentation

Segmentation is about separating the overall market into groups of customers with similar needs.  It can be defined as the grouping of individuals or organizations with similar needs, those needs being capable of being met by a single product offering (Kotler et al., 2014).

Marketing Mix

Marketing mix decision involves planning how the different marketing tools will be combined for each target market. The detailed marketing mix strategies and tactics are at the heart of the annual marketing plan and need to be developed, for example, separate products based on the company structures and range of market in which it operates. Marketing mix strategy focuses on products, prices, place, and promotion (Palmer, 2013)

Our Recommended Resources:

Unit 7 Business Strategy Assignment HND Business Level 5

Unit 5 Aspects of Contracts HND in Business Assignment

How Alton Tower use marketing techniques in passing its annual membership

Alton Towers offers Annual Pass to visitors in different ways. The Alton Towers’ policy is visitors can visit as much as they like,  but if they visit more than three times in a year they can save a lot. All possess offered by Alton Towers are valid for one year since the buying date. Alton Towers provide a number of promotional offers with its Annual Pass Membership: a) members do not need to be in the queue for a ticket at the entrance; b) members will get Early Ride Time on some rides; c) there is the opportunity of free parking; d) members will get 20% off in shopping and eating on the park.; e) there is a discount on-ride photography; f) 20% of on hotel booking, 20% off on entry to Cariba Creek Water Park; 20% of on entry to extraordinary Golf; and f) 10% of on the Aqua Relaxation rooms provided by the Alton towers Spa (Alton Towers, 2016).

Alton Towers also offers excellent value for money for the visitors who would like to several times in a year, which is outlined in the following table:

Table: Offers on Alton Towers Season Ticket Source: Alton Towers (2016)

For the existing members who have an annual pass and would like to renew their members, Alton Towers provides fantastic promotional offers for them, shown in the following table:

Alton Towers Theme Park Annual PassStandard Merlin Annual PassPremium Merlin Annual Pass
Individual£100£111.30£136.50
Family 4£352£333.20£408.80
DisableN/A£111.30£136.50

Table: Promotional offers in renewing Annual Pass of Alton Towers  Source: Alton Towers (2016)

How Wellacre market the school to 6-7 learners

Wellacre has taken a number of promotional initiatives to market their school to year 6 learners, which explain as follows:

Commitment to providing excellent teaching

Wellacre is committed to providing excellent teaching opportunities by a) providing effective lesson and fully engaging the student in all the classes; b) seeking feedback actively on how to improve teaching quality; c) showing great resilience and persevering with the challenges faced; d) managing the time properly with high disciplines; e) higher skilled and experienced teacher; and creating excellent education environment………………..

 

Full Documents Click Download Button

Free – Download Checkout Added to cart

  • Share:
author avatar
Editorial Team

    Previous post

    Assignment on Small Business Enterprise_ HND in Business (GC0957)

    Next post

    Unit 7 Business Strategy Assignment HND Business Level 5 (GC0959)

    You may also like

    Marketing Strategies Assignment with Persil
    SIM 306 Marketing Strategies Assignment with Persil (GC0432)
    19 November, 2020
    Marketing Strategies at The ARIEL Detergents Products
    SIM 306 Marketing Strategies at The ARIEL Detergents Products (GC0430)
    19 November, 2020
    Global Marketing Strategy Assignment
    Global Marketing Strategy Assignment with McDonald’s (GC0345)
    15 November, 2020

    Leave A Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

      Treading Quarry

      Unit 1 The Business Environment Assignment with ARCH and Tesco (GC01259)
      Unit 1 The Business Environment Assignment with ARCH and Tesco (GC01259)
      31Mar2021
      Unit 16: Managing Communications, Knowledge and Information (GC015)
      Unit 16: Managing Communications, Knowledge and Information (GC015)
      04Feb2020
      Strategic Macro-Environmental Factor Analysis (GC012)
      Strategic Macro-Environmental Factor Analysis (GC012)
      04Feb2020
      Three Types of Economies and Economic Problem of Scarcity (GC011)
      Three Types of Economies and Economic Problem of Scarcity (GC011)
      04Feb2020
      Unit 16: Managing Communications, Knowledge & Information (GC010)
      Unit 16: Managing Communications, Knowledge & Information (GC010)
      04Feb2020
      Managing Communications, Knowledge & Information (GC009)
      Managing Communications, Knowledge & Information (GC009)
      04Feb2020
      The Macro Environment And Business (GC005)
      The Macro Environment And Business (GC005)
      04Feb2020
      Significance of Micro-Environment And the Context of Economics (GC004)
      Significance of Micro-Environment And the Context of Economics (GC004)
      04Feb2020
      Briefly Describe the Term Macro Economics (GC003)
      Briefly Describe the Term Macro Economics (GC003)
      04Feb2020
      HND in Nursing: Group Clinical Supervision (GC002)
      HND in Nursing: Group Clinical Supervision (GC002)
      04Feb2020

      Register

      Are you a member? Login now

      Sign up for Newsletter

      Our Main Categories

      • Business
      • DBA Research Proposal
      • Research Proposal
      • Research
      • Blog

      Get To Know Us

      • Home
      • Privacy
      • Terms
      • About Us
      • Contact Us

      Contact Us

      • support@globalcoursework.com
      • +44(0)7805072437
      • 56B Bigland Street, London, E1 2ND UK.
      Facebook-f
      Twitter
      Linkedin-in
      Youtube

      Global Coursework all Copyright Reserved @2020

      • Home
      • Privacy
      • Terms
      • About Us
      • Contact Us
      No apps configured. Please contact your administrator.

      Login with your site account

      No apps configured. Please contact your administrator.

      Lost your password?

      Not a member yet? Register now

      Register a new account

      Are you a member? Login now