UCBL6006 Innovation and Entrepreneurship (GC01992)

Table of Contents

1.0 Introduction.

Business Background.

2.0 Market analysis.

3.0 Industry Analysis.

4.0 Operation Details.

6.0 SWOT Analysis of Sandwiches.

7.0 Financial Requirements.

8.0 Concussion.

Reference.

1.0 Introduction

Business innovation is a very popular trend among marketers as they wish to promote theirs at the pinnacle stage. The marketers adopt several terms and policies by which they try to control the business and strategic plans to develop the business. This report describes Windle Moodie Salon in East London and their business approaches to promote the business. The Windle and Moodie aim to provide the best value products to their consumers and provide them better cures for hair, skin etc. The report discusses how Windle Moodie can rise and develop its business by means of marketing strategies.

Business Background

2.1 Description of business

According to Paul Windle (2020), managing director, Windle Moodie is a new initiative to start their salon business in London whose main segments are British style tailored salons and products to the modern, health and eco-conscious consumer. As a new business enterprise, the authority needs to plan strategically their rules and policies. The business is based on best salon performance by their expert operators to serve the customers varied as women, men, and basically teenagers. Their services and products ranges are varied by styles, quality, customers, and various fashion existed in London city. The main services include HAIRCUTTING & STYLING, TECHNICAL SERVICES, TREATMENT, SPEED STYLING etc.

2.2 Products/services

Windle Moodie salon launched huge varieties of their products and services like Permanent Tint, Full-Head Highlights, Part-Head Highlights, Half-Head Highlights, Bleach, Colour Correction, Vegetable Colour, Roots/Regrowth, Semi-Permanent Colour, Afro Blow-Dry/Set, Afro Treatment & Finish etc. which are very popular in the city. Services comprise generally Nanokeratin Treatment, Intense Treatment, Express Post-Colour Treatment, Luxury Hair & Scalp Treatment etc. for women (Windle & Moodie, 2020).

2.3 Mission and vision

Aims and objectives

Windle (2020) says that the aims and objectives of the business are very clear. The business wants to make extra revenue to its annual income. As they provide exclusive services, they intend to serve the customers ethically and perfectly with care. Key objectives of the business are as below:

To innovate new ideas to the business segment
To launch a new segment by December 2021
To make extra earning to their neat income by December 2021
To serve the customers with the modern trends of salon
To develop the business atmosphere in this sectors and
To train the fresher in this field so that the customers get superb services everywhere.

Mission and vision

The Business enterprise Windle Moodie salon adopted its strategic plans so that they can attract more customers to their business. They promote their business on their website and drastically changed the business and grew business and reputation in the meantime. Windle and Moodie Salon mission is to promote new ideas in the salon business considering lower price hair cutting, different colours, different hairstyles, designs and shape hairstyles in this field so that the customers feel safe and healthy salon ever they enjoyed (Windle, 2020).

2.0 Market analysis

3.1Customer analysis

According to Nefdt (2018), Customer Analysis refers to customer segmentation. Windle Moodie salon targets their customer as their outlet location. They make a shortlist of their customers and potentiality and loyalty helps the business. They analyse the customer’s potentialities and loyalties how they consider them important. As new segmentation, they offer the customers discount and extra services. The main purpose of the business is to provide products that are exclusive and safe to the skin. For this, they categorised their customer like age, sex, and tradition.

3.2 Market trends

Now the market trends are changing globally. Market trends vary from market to market and business to business according to scopes and size of the business (Capital, 2020). Windle Moodie tries to connect customers from all classes and races according to cultures and traditions. So, they promote the business online by launching the website. Social media marketing changed their strategy and they advertise their products on Facebook, Whatsapp etc. And by these activities in online grew their customers and attracted more customers around the location especially of the women customers seeking beatification………………………….

Innovation and Entrepreneurship