Sustainable Management Future Assignment (GC0475)

Table of Contents

1.0 Introduction.

2.0 Theories and their applications on Greggs plc business.

2.1 Concept of CSR.

2.2 Carroll’s Four-Part Model of CSR and its application in Greggs business.

3.2  Stakeholder approach of CSR and its application on Greggs.

5.0 Conclusion.

References.

1.0 Introduction

Sustainable management is considered as one of the main factors of gaining organizational goals and objectives. According to Kotler et al. (2014), sustainable management refers to the ethical, innovative, and responsible and daring care form of management in business. Corporate social responsibility (CSR) plays a significant role in effective sustainable management in modern organizations. According to Bartol et al. (2013), corporate social responsibility is the obligations and functions of a business that support the business in protecting and developing communities and the environment. Carroll (2011) states that corporate social responsibility focuses on the legal, ethical, discretionary, and economic expectations of the local community and societies where the organizations operate. Aaronson (2013) said corporate social responsibility (CSR) as business decision making and strategies are linked to legal requirements, ethical values, environment, local communities, environment, and respect to people.

This report analyzes and evaluates the corporate social responsibilities (CSR) of a particular organization named Greggs place. Greggs plc is one of the leading bakery food chain shops in the UK. Greggs has been operating for more than 70 years and growing up slowly and steadily with improved revenue and profits. Greggs has more than 2500 shops now across the UK, where more than about 30,000 staff are working and serving millions of customers every week (Greggs, 2015).

Greggs has been chosen in this report because this report is based on sustainable management and corporate social responsibilities, where Greggs contributes a lot as corporate social responsibility (CSR) by supporting the local communities, charitable organizations, disadvantaged people, and environment. Greggs always keeps communities, values, and people in its heat. Thus, it has established a charitable organization named, “Greggs Foundation”. Greggs takes corporate social responsibility seriously, where a board of members including Steering Group, Chief Executive, and four other members.

As corporate social responsibility (CSR), Greggs has taken a number of initiatives: a) to reduce carbon per-shop by 7.4% in 2016; b) to improve at least 5% waste production it diverts from landfill; c) to donate about £750,000  in the local communities through its Greggs Foundations; d) to donate about £1 million to the BBC Children in Need in 2016 through Greggs fundraising program; e) to provide quality and fresh food to gain customer trust; f) to offer hundreds of jobs to the local people; g) provide occasional products to the customers, and i) attracting the love seekers with its valentine cakes and other sweets.

This report has focused on the stakeholder approach, and Carroll’s four-part model to analyze and evaluate the CSR practiced by organizations. In the first section, corporate social responsibility (CSR) is defined along with its importance in business perspectives. Then, this report defines CSR Carroll’s four-part model and applies it in the case of Greggs’s business. Next, The CSR Stakeholders Approach is defined and applies in the business terms of Greggs.  Finally, this report includes the finds and recommendations for Greggs to improve its CRS activities.

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2.0 Theories and their applications on Greggs plc business

2.1 Concept of CSR

According to Mullins (2014), every single business depends on the local communities where it operates. Thus, every business should have close relationships with the local communities and have involved in social issues through its corporate social responsibilities. Corporate social responsibility (CSR) plays a significant role in effective sustainable management in modern organizations. According to Bartol et al. (2013), corporate social responsibility is the obligations and functions of a business that support the business in protecting and developing communities and the environment. Carroll (2011) states that corporate social responsibility focuses on the legal, ethical, discretionary, and economic expectations of the local community and societies where the organizations operate. Aaronson (2013) said corporate social responsibility (CSR) as business decision making and strategies are linked to legal requirements, ethical values, environment, local communities, environment, and respect to people. In a word, corporate social responsibility (CSR) defines business obligations towards local communities and societies, environmental groups, stakeholders.

According to Kotler and Lee (2012), corporate social responsibility (CSR) is disclosed in several ways in business to contribute to local communities and societies (for instance, AIDS prevention as well as control), education (like IT training for the younger people or vocational training for the older people), safety (like corruption prevention and crime prevention), environment (like recycling plastic and harmful chemical), and community development such as low-interest housing loans. In addition, business CSR activities may include the basic and physiological needs of local people like food, educations, clothes, health, home. Organizations as CSR activities can also donate products, create promotional sponsorship, employee volunteers, paid advertising, foundation, and publication (Geoffrey, 2011).

2.2 Carroll’s Four-Part Model of CSR and its application in Greggs business

According to Carroll’s CSR model, every organization including Greggs must take responsibility for local communities and societies along with reaching the economic scale and improved market share. As a result, the significance of corporate social responsibilities is improving day by day in business organizations including Greggs (Carrol and Buchholtz, 2010). The businesses including Greggs must define the key areas where it has responsibilities for the local communities where it is operating.

A business can easily define its key CSR responsibilities by applying the widely used CSR model developed by Carroll in Mullins (2014). This model mainly outlines the business CSR responsibilities including legal, ethical, economic responsibilities towards the societies, local communities, and environment. However, this model does not address cultural manifests and conflicting obligations. In addition, this model does not address religious, rational, and historical factors that vary from region to region.

Figure: Carroll’s Four-Part CSR Model  Source: Carroll (1991) in Mullins (2014)

According to Carroll’s CSR model, CSR responsibilities of business can be grouped as economic responsibilities, legal responsibilities, ethical responsibilities, and philanthropic responsibilities.

Economic responsibility: According to Carroll’s CSR model, first of all, organizations are responsible to support the communities and societies economically and financially. These responsibilities are related to quality products at fair prices, investment of shareholders, and staff wages and salaries (Mullins, 2014)

Greggs is strongly committed to its economic CSR responsibilities. Greggs has been able to be sound and solvent financially reaching better business performance. For example, Greggs’ share price has been growing up from £4.5 in 2010 to about £8.00 in 2016, providing an expected return to the shareholders. Greggs has been providing quality and fresh food to consumers at competitive prices…………

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