Sustainable Management Future _ Angila Ruskin University (GC0375)
Table of Contents
1.0 Introduction.
2.0 Theories and their applications on Greggs plc business.
2.1 Concept of CSR.
2.2 Carroll’s Four-Part Model of CSR and its application on Greggs plc.
3.2 Stakeholder approach of CSR.
5.0 Conclusion.
References.
1.0 Introduction
Sustainable management has been key to gaining organizational achievement. Sustainable management is an overarching term that generally refers to the ethical, responsible, innovative, ‘daring to care’ form of management (Kotler et al., 2014). Corporate social responsibility has been one of the key factors of sustainable management in the current business world. Corporate social responsibility (CSR) refers to the business’s obligations as well as activities to develop and protect the environment and local communities with aids and welfares (Bartol et al, 2013).
According to Carroll (2011), corporate social responsibility (CSR) is considered as the legal, economic, discretionary, and ethical expectation by societies from organizations. Aaronson (2013) defines corporate social responsibility (CSR) in business strategies and decision making is related to local communities, environment, respect for people, ethical values, and legal requirements. The key aim of this report is to analyze and evaluate the corporate social responsibility (CSR) of a chosen business following two specific CSR approaches/models: A stakeholder approach, and Carroll’s four-part model.
The chosen organization in this study is Greggs Plc. Greggs plc is one of the leading bakery retailers in the UK. It has been operating for 70 years successfully with its quality and valued freshly made bakery food. It serves millions of customers every week in its more than 2500 shops with above 20,000 dedicated and devoted workforces. Greggs has grown up slowly and steadily, while it is planning to open more than 500 shops providing the opportunity of about 6000 vacancies to the local communities by December 2016. Greggs can be found in most of the famous and renowned places across the UK including high streets, shopping centers (such as Westfield Shopping Centre), motorway, near the universities, visiting spots, parking areas, industrial areas, tube, and bass stopping, etc (Greggs, 2015).
The key reason for choosing Greggs plc as the case study in this report is managing and maintaining corporate social responsibility (CSR) have been key issues for Greggs plc. Greggs is committed to keeping, communities, people, and values in its business heart. Consequently, it established the “Greggs Foundation” in 1987. Greggs plc always takes its corporate social responsibility (CRS) very seriously, where Greggs’ Chief Executive is responsible for delivery and Greggs’ Board is accountable for performance.
The delivery of Greggs’s social corporate responsibility (CSR) is managed by Steering Group consists of Company Secretary, Chief Executive, and four members come from the operating Board. As social corporate responsibility, Greggs focuses on: a) reducing its impact on the world around use reducing carbon per-shop by 7.4% in 2014, and increasing 5% in the production of waste it diverts from landfill; b) Making a difference to its local communities by introducing Greggs Foundation donating £750,000 in 2014, by introducing breakfast club programs to disadvantaged children learning in 220 schools, b) by Greggs fundraising donate £1 million to BBC Children in Need in 2014, by Greggs made a £100,000 investment in youth employability work only in 2014; c) Providing a great place to work; d) Quality, fresh bakery food its customers can trust; e) Assisting local people providing employment; f) Providing occasional products to the local people, and g) Helping love seeker with its valentine cakes
This report includes a number of sections. In the first section, the concept of social corporate responsibility and its importance in business perspectives have been outlined. In the second section, CSR Carroll’s four-part model has been discussing and analyzes focusing on the CSR activities of Greggs plc. The third section has discussed and analyses the CSR Stakeholder Approach focusing on the social corporate responsibility managed by Greggs plc. In the last section, the report concludes the findings and recommends Greggs Plc on how it can improve its CSR practices in its business operations.
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2.0 Theories and their applications on Greggs plc business
2.1 Concept of CSR
The advocates of CSR claim that business depends on communities where it operates, consequently, it must be concerned about social issues. The definition of CSR also refers to business obligations in terms of broader responsibilities toward its stakeholders, local community, environmental groups, societies. The concept of CSR also raises questions to businesses on how corporate decision-making has an impact on society and the community. There are many issues that are related to corporate social responsibility. For example, relationships with society and the local community, fair trade with developing nations, environmental responsibilities, and respect for employees, stockholders, consumers, and other stakeholders.
According to Kotler and Lee (2012) notes, corporate social responsibility (CSR) can be executed in different ways to contribute to communities’ and societies’ health (for example, AIDS prevention and control); safety (for example, crime prevention, corruption prevention); education (such as vocational and IT training to the young people); the environment (remove harmful chemical, recycling plastic); and economic and community development (for instance, low-interest housing loans); and basic human needs and expectations such as foods, hunger, homelessness, clothes, education, health, etc. In addition, an organization’s CSR forms can be disclosed as product donations, creating foundation, publicity, grants, promotional sponsorships, paid advertising, employee volunteers (Geoffrey, 2011).
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