Strategic Thinking and Effecting Change: TNT Express (GC025)
Table of Content
1.0 Introduction.
1.1 Overview of TNT.
2.0 The type of changes that TNT has gone through.
3.0 TNT changes process and the critical change features.
4.0 Changes management models and concepts that can be applied by TNT as changes strategies
John Fisher’s Change Model
John Kotter’s Change Model
Lewin’s Freezing Change Phases.
How TNT can use the change models in its change strategies.
5.0 Characteristics and roles of effective change agents.
5.1 Characteristics.
5.2 Role of change agents.
6.0 Conclusion.
7.0 References
1.0 Introduction
Bringing changes in business operations through effective management is an important issue for modern organizations to survive in competitive marketplaces (Parry, 2010). Change management refers to the coordination of a structured period of transactions from the current stage to the desired stage to achieve effective changes in an organization (Clampitt and Williams, 2007).
This coursework has focused on several issues of change management based on a particular organization, namely TNT. In the first section, different kind of changes undertaken by TNT has been clearly explained.
The second section has defined the TNT change process, and critical change features that TNT might have experienced.
The third section has drawn concepts of change management models that can be applied by TNT in its business operations. Finally, the characteristics and roles of change management agents have been discussed in the business perspectives of TNT.
1.1 Overview of TNT
TNT is a leading business-to-business organization in the world’s express delivery services. It was established in 1946 in Australia by Ken Thomas with a single truck, which is now a global company and serves millions of customers in more than 200 countries across the world, employing more than 10,000 workforces only in the UK. TNT delivers parcels, documents, freight securely to businesses through road or air transports. TNT has two separate operating divisions in the UK: TNT express network solutions and TNT business solutions.
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2.0 The type of changes that TNT has gone through
The case study has disclosed that TNT has gone through different kinds of changes.
Firstly, it has brought changes in the business structure. The TNT business introduced in 1946 with a single truck, which transformed to TNT express services in the UK in 1978, and now has become the leading organization in global express delivery services serving in about 200 countries.TNT has also separated its operation into two divisions: TNT network solutions, and TNT business solutions.
Secondly, TNT has brought changes in its strategy. It has brought major changes in developing core competencies to improve the recruitment and selection process, developing expert knowledge to improve communication between customers and workforces, enabling a proactive entrepreneur culture, and enabling strategic leaderships. Finally, it has brought changes in its employments and workforces, providing promotions within the organizations to achieve long-term goals.
3.0 TNT changes process and the critical change features
The key change process in TNT business operation remains the same as its core values, while it brings any changes in plans and strategies. In terms of structural changes, TNT first started in 1946 with a single truck only in Australia based. Then, it started its journey in the UK in 1974. Following this, it has separated its operations into two divisions: TNT Express Network, and TNT Business Solutions.
In the case of strategy changes, TNT’s process has been divided into three groups: operational excellencies, customer relationship management, and innovation. For gaining operational excellence, TNT has followed a number of steps: a) make sure of fast, quality, reliable and value for money services; b) optimizes cost by reducing overheads; c) improve efficiency as well as effectiveness of operations; d) delivers integrated operations to provide consistent approach to the customers; e)………
4.0 Changes management models and concepts which can be applied by TNT as changes strategies
According to Mullions (2007), the widely-used change management models are John Fisher’s Change Model, John Kotter change model, and Lewes freezing stages……………..
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