Strategic Management on The Hayward Tyler (GC0403)

Executive Summary

The aim of this report is to conduct a strategic analysis for a business. The name of the business is Hayward Tyler. The key findings of this report come from several books, journals, and websites including Hayward Tyler’s website. This report does both internal and external analysis of the business environment of Hayward Tyler. For conducting external analysis two tools are used in this report, which are PESTLE and Porter Five Forces Model. The PESTLE analysis is conducted to define the trends and key drivers of Hayward Tyler’s business. Then, the Porter Five Forces model is analyzed to define the power of Hayward Tyler’s business. Next, an internal analysis of Hayward Tyler is done using the VRIN framework, analyzing core competencies, and competitive advantages.

The internal and external analysis of Hayward Tyler’s show that Hayward Tyler is facing a number of challenges. The key challenges are coming from economic factors, political factors, social and cultural factors, technological factors, legal and environmental factors. However, the internal analysis shows that although Hayward Tyler is facing a number of challenges, mainly from its external environment, it is performing better with its competitive advantages and core competencies.

Table of Contents

Executive Summary.

Introduction.

Overview of Hayward Tyler

External Analysis.

Trends.

Key Drivers.

Power

The notion of attractiveness.

Internal Analysis.

Resources analysis of Hayward Tyler

VRIN Analysis.

Benchmarking Emirates Core Competencies.

Competitive Advantage.

The notion of Distinctiveness.

Conclusion.

References.

Appendices.

Appendix A: PESTLE Analysis Tool

Appendix B: Demand for online marketing.

Introduction

Strategic management and developing effective strategies are essentials for a business to gain success. Thus, it is essentials for a business like Hayward Tyler to analyze both internal and external business environments before making any major decisions (Johnson et al., 2014). As a result, this paper conducts a strategic management analysis for the business of Hayward Tyler. In the first section, the external analysis of Hayward Tyler is done using two key tools called the PESTLE tool and Porter Five Forces Model. These two tools provide the key trend, drivers, and powers of Hayward Tyler. In the second section, the internal analysis of Hayward Tyler is done by using the VRIN analytical tool, defining core competencies and competitive advantages.

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Overview of Hayward Tyler

Hayward Tyler is a UK-based company that operates in the global market including the US, China, and India. It operates in the global energy sector. It designs high-temperature applications. It also services and manufactures fluid-filled electric motors as well as pumps in the energy sector. It invests a lot in the R&D and training and development sector. It also invests millions of pounds in a new Centre of Excellence (Mayward Tyler, 2017).

External Analysis

The PESTLE analysis tool is applied to understand the trends within the market where Hayward Tyler operates. According to Kotler et al. (2014), PESTLE means political, economic, social, technological, legal, and environmental factors. The PESTLE Analysis tool is shown in Appendix A. This analysis shows that trends within the market as follows:………………