Strategic and Financial Management Assignment (GC01330)
Table of Contents
1.0 Introduction.
2.0 Describe the mission statement of Royal Mail? What impact it has on the company?.
2.1 Mission statement of Royal Mail
2.2 Impact of mission statement on Royal Mail business.
3.0 Using appropriate models identify the company’s strategies and critically comment on the companies chosen strategy.
3.1 Stakeholder analysis.
3.2 PESTLE Analysis.
3.3 Porter Five Forces Analysis.
3.4 SWOT Analysis.
4.0 Describe how Royal mail is preventing any scandal and enhance its Corporate Governance.
4.1 Structure of the board of directors.
4.2 Segregation of position of Chairman and CEO.
4.3 Committee composition.
5.0 Describe Royal Mail financial strategy & results over the last three years. Explain any interesting financial innovations.
5.1 Investment decisions.
5.2 Financial decisions.
5.3 Dividend decisions.
5.4 Financial planning.
5.5 Financial innovation.
6.0 Conclusion.
References.
1.0 Introduction
Royal Mail Group Ltd is one of the leading postal and courier firms in the UK. It has many supplementary such as Royal Mail, Post Office and Parcel-force all over the world. Different services such as postal mail services parcel delivery services and common logistics systems are provided via these subsidiaries. According to Royal Mail Group (2016), 113,000 post boxes and 14,300 post office branches are included with this firm all over the UK and it collects letters, parcels and packages direct from more than 87,000 businesses. 70 mail centers, 8 regional distribution centers and 3,000 delivery offices process these items. 30,000 vehicles and 33,000 bicycles are used to collect these items (Royal Mail, 2016).
2.0 Describe the mission statement of Royal Mail? What impact it has on the company?
2.1 Mission statement of Royal Mail
The mission statement of Royal Mail is “Offering a nonstop solution to the consumer for helping them to manage their documents in obliteration, storage, scanning and hosting”. The business motto of Royal Mail is “to be the best mailing and delivery firm in the UK.”
2.2 Impact of mission statement on Royal Mail business
Management and the operational activities and strategies of the business: the mission statement of Royal Mail promotes the management and operational activities and strategies of its business. It supports providing consumer products at an appropriate price. It enhances business effectiveness for gaining the extending quality of service targets. It also enhances safety, customer service, product quality and output throughout the world.
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Employee motivation: the mission statement of Royal Mail promotes employee motivation. This is because focusing on the mission statement the Royal Mail provides effective training and development program along with attractive salaries and benefits and rewards, which ultimately motivate the staff at the workplace, and increase their productivity and performance.
The growth and market expansion: after the Postal Services Act receiving Royal Assent in June 2011, Royal Mail has gained important governmental and regulatory landmarks. So they create an economically good, commercially-minded business to catch the attention of external capital. They are very much free in competing for the new regulatory framework introduced by Regulator, Ofcom. Few sections need additional regulatory changes. The European Commission recently approved the Government’s suggestions to accept legitimate liability for our notable pension shortage and give assistance for reorganizing our balance sheet has considerably developed our balance position.
Profitability and enhancement of investor confidence: as the traditional mailing firms are changing their organizational structure Royal Mail has to change itself. They are delivering a large number of parcels through the UK network, Parcel force Worldwide and their continental European logistics firm GLS. Now a day, parcels represent an important and rising percentage of their total profits. As online retailers are become popular in the UK and over the world, the volumes of parcels are rising for their strong demand. Royal Mail becomes benefited from the technology sector in where Royal Mail continuously emphasizes the improvement of the sector. The revenue can be gaining fast from the international mails and parcels. As the demands of goods on online retailer shops are raising from abroad it supports their confidence to expand their future global business. For delivering better advertising services that reach the consumer wants they enhance their media mail service. Their media objective is to catch the maximum share of the UK advertising market of about £17 billion by targeting the top advertisers of the UK.
3.0 Using appropriate models identify the company’s strategies and critically comment on the companies chosen strategy
3.1 Stakeholder analysis
This year Royal Mail sustained for connecting extend of stakeholders for identifying regions where our activities have large effectiveness, where CSR provides the largest advantages and the process of our developing activities and services.
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