Recruiting and Retaining the Right People with Primark _HND in Business(GC0939)

Assignment Title: 1- Recruiting and Retaining the Right People

Task 1: Company background

Primark is one of the famous clothing retailers in the UK. Primark was founded in Ireland. Primark is now operating across the UK. It offers a diverse range of products such as womenswear, menswear, homeware, kids’ clothing, newborn clothing, footwear, accessories, confectionery, and beauty products. It also contributes to the fast fashion trend along with H&M and Zara. Primark has lots of irresistible offers for the many shoppers at very lower prices, which motivate the buyers of volumes of clothing.

Primark has been growing up rapidly. Now it has extended its market in the global market including the US, Netherland, Portugal, Belgium, Germany, Spain, etc. The world’s biggest store of Primark is in Manchester, the UK with about 155,000 sq ft of retail spaces.  In its current operations, Primark has more than 290 stores, where it gains about £550 million net profit in a year. It servers thousands of customers every day by its dedicated about 57 000 staff. The main competitors of Primark in the UK are Zara, Next, Uniqlo, etc (Primark Annual Report, 2015).

HR and Its importance

What are human resources?

The HR department in any company can be its ace in the hole if used strategically. HR is a company’s human resource multiplier. The functions of an HR professional should focus on the company’s greatest resource of all – its employees. Without good employees, the best business plan and ideas will fail (Britton and Gold, 2012).

Importance of HRM

HRM supports the business and the human resource professional in different ways. First, it helps the HR manager in recruiting the right people for the right position at the right time. Secondly, it helps the management in developing and training the workforces. Third, it supports the HR managers in gaining improve business performance. On the other hand, it supports the employee to disclose their voices and expectation. Effective HRM practice meets employee demands and motivates the staff in the workplace, and retains them for longer time periods.

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Task 2: A Job at Primark

To get a job in Primark the candidate needs to go to its website. The Screenshot of the job search in Primark is shown in the following diagram. On this webpage, Primark has written that it has lots of talented people but it needs more talent because of huge extension plans. Primark offers an amazing and fun place for work. Primark hates the people who do not like to develop their careers with Primark.

Diagram: Job search at Primark

Job description

The basic information about the job vacancy found at Primark are:

Job reference no: 8044BR

Job title: Retail Assistant

Working area: Sales Floor

Working time: Weekend (Thursday, Saturday, and Sunday)

Location of the vacancy: Watford

Function: Retail

The pattern of job:  Part-time

Contact hours: 12 hours

Job-status: Permanent

The description of this job vacancy are a) this job is suitable for the person who passionate about the retail sector and customer service; b) Primark is looking for the person who is enthusiastic attitudes to join Primark as a retail assistant; c) team working and performance is the key point of Primark success. Thus, the candidate needs to contribute to team building and performing. The person must help the operational team in providing great customer service in the fast-paced environment; d) A number of great offers and promotions are provided by Primark for the people who would develop their career at Primark; e) effective training will be provided to the persons who would like to get management position.

Job Specification

A candidate must have six key things to succeed at Primark, which are explained below:

Customer Service Experience

The candidate must have experience and skills to deliver exceptional customer service. This is because of the customer key factor for improved business performance. Thus, Primark keeps them at the heart of everything.

Positive Attitude

The candidate must have a positive attitude. The person must be friendly, hardworking, punctual, dedicated, and devoted to the workplace. In addition, the person must be honest and confident about business operations.

Flexibility

The candidate must be flexible and determined at the workplace. The candidate may need to work at the weekend, weekdays, in the morning and evening, and even at night. The hours and duration of the shifts may also vary from time to time.

Fashion and Trends

The candidate must have an eye for fashion and trends. The candidate has to be fashionable and take care of the customer with their expected needs and demand………

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