Overview of Entrepreneurship in The UK “Organic Health” (GC074)
Table of Contents
Executive Summary.
1.0 Introduction.
2.0Proposed Business Overview.
2.1 Business background.
2.2 Mission/Vision.
Mission/Vision of proposed business 2014.
2.3 Objectives.
Proposed Business Objectives 2014.
3.0 Environment Analysis.
3.1 Industry Analysis.
3.2 Competitors analysis.
3.3 Customers Analysis.
4.0 Marketing and Sales Plan.
4.1 Segmentation.
4.1.1 Consumers Segmentation for Proposed Business 2014.
4.2 Targeting.
4.3 Proposed Business Targeting for 2014.
4.4 Positioning.
4.5 Scott and Bruce’s model for the proposed business.
4.5.1 The proposed business growth following Scott and Bruce’ model
5.0 Customer Retention and Customer Relationship Management (CRM).
5.1 Customer relationship management by the proposed business.
6.0 Marketing mix decision for the proposed business 2014.
6.1 Proposed business marketing mix plan.
6.2 Milestones for 4 Ps Development in 2014.
7.0 Marketing Budget for the proposed business 2014.
7.2 Proposed business marketing budget 2014.
8.0 Evaluating and controlling business activities.
8.1 Proposed business evaluation and control in 2014.
8.2 Contingency Ideas.
8.2.1 Contingency ideas for the proposed business.
8.0 The Proposed Business Management
9.0 Summary of financial activities.
9.1 Sources of finance.
9.2 Estimated Cash flows for the proposed business from March – December 2014.
9.3 Forecasted Income Statement for the proposed business by December 2014.
9.4 Estimated Balance sheets for the proposed business.
10.0 Concussion.
11.0 Reference.
Executive Summary
Innovative entrepreneurship business ideas can be a potential business in the downturn economic environment in the UK. This report discloses the ideas and concepts of a new entrepreneurship business with a business plan.
the finding of this report comes from academic theories and literature, latest journals, textbooks, websites and the lecture notes by module tutors at LSC.
“Organic Health” is a proposed start-up entrepreneurship business providing organic fruits and vegetables wholesale in London, UK. This is a partnership business run by two partners. The products would be supplied directly from organic food farms in the UK. The potential customers include mainly high street markets, shops, restaurants, the catering industry, and then supermarkets, individuals, etc.
According to the business trends of organic foods in the UK mainly London, the proposed business can be profitable and successful within a very short time. As IBISWorld (2013) reports, the growth rate of the organic food industry in the UK was 2.79% in 2013 with a sales revenue of around 2 billion, where about 2000 businesses currently exist with more than 20,000 staff. According to Soil Association (2014), sales of only organic fruits and vegetables increased by 3.4% in 2013, where catering and restaurant sales increased by 10%, the independent retailers grew by 6.9% and supermarket sales rose by 1.2%…………..
1.0 Introduction
The number of private sector businesses, particularly entrepreneurship, in the UK has been creasing significantly in recent years, where it has reached around £5m in 2014 beating the records of last year (National Statistics, 2014). This report includes a business plan showing how a new proposed business venture in the UK can achieve a low-risk future growth strategy to maximize the probability of security and financial soundness,
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2.0 Proposed Business Overview
2.1 Business background
The proposed business name is “Organic Health” and its proposed business is wholesaling organic fruits and vegetables in London, UK. The proposed business is a new start-up business, and it will be an entrepreneurship business with partners that means the structure of the business is a partnership. The key products are organic fruits including apple, banana, blueberry, pears, strawberry, etc. The products may also include organic salad like lettuce, mixed leaves, tomato, cucumber, etc.
The products will be supplied directly from the UK farmers in the countrysides, and the products will be sold to the retailers including high street markets and shops, catering and restaurants, supermarkets, etc. The products may also be sold through online and home delivery. The services to the consumers may be through face-to-face, telephone, email, fax, postal letters, responding through online-ordering, etc. The advertisement of the business and its products may through leafleting, posturing, internet, newspapers, TV channels, social networks like YouTube, Facebook, Twitter, etc. The promotion may be if customers buy a big amount at a time they will get a percentage of the discount
The proposed business will give a competitive edge because it will be unique in many cases: firstly, it will supply a full line of fruit and vegetables; secondly, it will provide service after the sales; thirdly, the merchandise will be of higher quality with a money-back guarantee; where most of the competitors are not providing these function/supports………
2.2 Mission/Vision
The mission is the concise communication of strategies with business definitions as well as competitive advantages (Kotler et al. 2009). Vision is the statement of the business purpose to outline what the company wants to be as well as concentrate in the future. In fact, this is the source of inspiration for business success………….
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