• Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
    • RegisterLogin
    • GET STARTED
Global Coursework
  • Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
  • RegisterLogin
  • GET STARTED

Innovation and Entrepreneurship

Global Coursework has huge resources and study materials for students across the world. It has now over 10 millions documents
  • Home
  • Blog
  • Innovation and Entrepreneurship
  • Marketing and Innovation Design at the iPhone Six (GC048)
Marketing and Innovation Design at the iPhone Six

Marketing and Innovation Design at the iPhone Six (GC048)

  • Categories Innovation and Entrepreneurship
  • Comments 0 comment

Table of Contents

Introduction to Task 1.

Introduction to the Product – The iPhone 6.

The problem statement.

Objectives.

Literature.

Continuous Change as a Norm.

Ways to cope with change.

Analysis.

iPhone’s benefits and value derived by customers.

The uniqueness of its design elements.

iPhone’s brand appeal in regard to competitors.

Conclusion.

References.

Task 2 – Learning Outcomes.

Course Relevance.

Learning through the assignment.

Innovation – A new idea challenge.

New Ideas.

Disagreements.

Conclusion

Introduction to Task 1

There is no doubt that new inventions have changed the world around us. It has been satisfying customers beyond what is actually expected. Every innovation somehow comes with a louder bang than the previous making it utmost difficult staying away from it.

In 1870, Eisha Gray and Alexander Graham (independently) invented a device that electrically transmitted speech.  This device was the telephone. At that time the alternatives for this invention were by sending a telegram or maybe going and delivering the message personally. The point to focus is that the “NEED” was communication, not telephone.

Soon we saw the switch in our needs, and the new name for communication was known as telephone, now called mobiles/ cell phones/ smartphones. Companies like Apple and Samsung introduced hi-tech smartphones which turned the need for communication into a want. The telephone which a few decades back we called a luxury became a necessity now, with gazillion choices when it came to choosing the device to communicate.

Introduction to the Product – The iPhone Six

In 1973, Dr. Martin Cooper (The Director of Research and Development at Motorola) invented the modern phone, The Cell Phone. This wireless phone astonished many. It was a bit complicated and hence it was not preferred by all. The takeoff wasn’t much strong due to the factors of large size, high cost, and relative uselessness as we mentioned earlier. But the wants of consumers were changing slowly and gradually. How?

From communication to telephone, from telephone to cell phone, from cell phones to smartphones and from smartphones to a particular iPhone model is where the world is heading and that’s how ones’ needs are changing.

iPhone’s image, technology, and usefulness have been changing with the market need. Many have switched their phones from iPhone’s competitors to the iPhone, along with the loyal customers who say we’d not use any other product but iPhone. These loyal customers and increasing market share rates have made me choose this product.

2007 was the year when the iPhone was first released and since then every year they come up with a new improved product better than before, iPhone 6 / 6plus being the latest. The problem statement for this project is to study the evolution of the iPhone to meet the changing needs of the market. In this, we will investigate the changes in its design and technology, the effects of these changes on the consumers and the presence of iPhone’s competitors.

Our Recommended Resources:

As a Social Entrepreneur: Dr. Muhammad Yunus

Marketing Design and Innovation at the Unilever “Dove Soup”

Objectives of this Project are:

  • To study if there is any need for changes to be adopted by Apple for its products to meet the changing market needs
  • To study the benefits and value derived by iPhone customers
  • To study how the product is unique (changes made in it over time)
  • To study the brand appeal and its effect on the competitors

Literature

Continuous Change as a Norm

Marketers are encouraging consumers to spend more money than they should on goods and services they really do not need. The cutting edge technology doesn’t seem to take a pause and marketers are making the utmost use of it and fooling people by generating “the unwanted need!” The best example of this at the top of my mind for this is the new iPhone (seri). What in the world will you do with a talking phone? Who needs a talking phone? What satisfaction can you possibly get by talking to a machine?

The most surprising part is that the consumers are falling for the same trap every time. Marketers’ mind is always at work, he is thinking of new ways to make an irrelevant invention into something we can’t live without. That’s what continuously changing the market is all about. In 2011 we see this as a crazy idea (of talking phones) as nonsense, soon we’ll find our future generation saying a talking phone is not a want it is a need………

For Full Documents Click Download Button

Free – Download Checkout Added to cart

  • Share:
author avatar
Editorial Team

Previous post

Entrepreneurship in Business at the Organic Health (GC050)

Next post

As a Social Entrepreneur: Dr. Muhammad Yunus (GC046)

You may also like

Innovation and Entrepreneurship Presentation Notes
Innovation and Entrepreneurship Presentation Notes (GC01997)
30 December, 2021
Creativity and Business Wealth Assignment
Creativity and Business Wealth Assignment (GC01988)
29 December, 2021
Innovation and Enterprise Assignment with Unilever
Innovation and Enterprise Assignment with Unilever (GC02006)
27 November, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Treading Quarry

    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    11Jan2022
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    04Feb2020
    Strategic Macro-Environmental Factor Analysis (GC012)
    Strategic Macro-Environmental Factor Analysis (GC012)
    04Feb2020
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    04Feb2020
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    04Feb2020
    Managing Communications, Knowledge & Information (GC009)
    Managing Communications, Knowledge & Information (GC009)
    04Feb2020
    The Macro Environment And Business (GC005)
    The Macro Environment And Business (GC005)
    04Feb2020
    Significance of Micro-Environment And the Context of Economics (GC004)
    Significance of Micro-Environment And the Context of Economics (GC004)
    04Feb2020
    Briefly Describe the Term Macro Economics (GC003)
    Briefly Describe the Term Macro Economics (GC003)
    04Feb2020
    HND in Nursing: Group Clinical Supervision (GC002)
    HND in Nursing: Group Clinical Supervision (GC002)
    04Feb2020

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Sign up for Newsletter

    Become an Instructor

    Join our community of students around the world and sell your courses.

    Learn More

    Our Main Categories

    • Business
    • DBA Research Proposal
    • Research Proposal
    • Research
    • Blog

    Get To Know Us

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us

    Contact Us

    • info.globalcoursework@gmail.com
    • +44(0)7805072437
    • 56B Bigland Street, London, E1 2ND UK.
    Facebook-f Twitter Linkedin-in Youtube

    Global Coursework all Copyright Reserved @2020

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us
    [miniorange_social_login shape="longbuttonwithtext" theme="default" space="4" width="240" height="40"]

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Register a new account

    Are you a member? Login now