Leadership and Business Environment Assignment Help (GC01790)

Table of Contents

1.0 Introduction.

2.0 SWOT & PESTEL analysis for Amazon.

2.1 SWOT Analysis.

2.2 PESTLE Analysis.

2.3 The impact of PESTEL on the business opportunities and threats of Amazon.

2.4 The application of strengths for negating the threats as well as weaknesses and affecting opportunities

3.0 Leadership & management style at Amazon.

3.1 Different styles of leadership.

3.2 Present leadership and management style at Amazon.

4.0 Recommendation of effective leadership for Amazon.

5.0      CSR practices of Amazon.

6.0 Reflection on my experience and knowledge gained through this assignment and how they will benefit me in near future.

6.0 Conclusion.

References.

1.0 Introduction

In the modern business world, Amazon is a well-renowned business firm that runs technology-based products and services especially e-commerce based. The main founder of this company was Jeff Bezos who launched the business in 1994 (Amazon, 2020). Amazon offers Echo, Fire tablet, Fire TV, OS and Kindle to the customers. In 2019, this company has earned US$11.588 billion as net revenue (Amazon, 2020). This company has operated a large number of employees approximately1, 125,300 employees.

The current world is under the Covid-19 situation that opens a huge opportunity for the e-business and eCommerce based companies including Amazon.  This report forecasts the analysis of SWOT and PESTEL issues in the case of Amazon. After that, the report also creates the differences among several leaderships as well as management and the suitability of the leadership styles in the case of Amazon. The report also identifies the ethical issues and corporate social responsibility of the business, especially for Amazon. The reflective study of personal knowledge gained from this report is also described in this report.

2.0 SWOT & PESTEL analysis for Amazon

2.1 SWOT Analysis

Ozcelik (2018) stated that SWOT refers to the analysis of business strengths (power), weaknesses (limitations), threats (challenges) and opportunities (chances). It is also called an internal evaluation method of a business (Ozcelik, 2018). Amazon is a world-class business firm. Therefore, this company has some strength in several fields; some weaknesses, some threats and some opportunities in the global market. From the SWOT analysis of Amazon, the following points are available:

2.2 PESTLE Analysis

According to Ozcelik (2018), PESTLE is termed as the analysis of the outside issues of a business firm that has direct and indirect impacts on the business firm. Amazon is a world-class business firm. For this reason, this company has been affected by political issues, economical issues, social issues, technological issues, legal issues and environmental issues. From the PESTLE analysis of Amazon, the following points are available:

2.3 The impact of PESTEL on the business opportunities and threats of Amazon

Eggland (2019) mentioned that the PESTLE issues have both direct and indirect impacts on business growth, performance and sustainability. Firstly, the political issues containing the government fiscal policy, monetary policy, taxation policy, government system and legislative laws have a significant influence on the business chances and challenges. The favorable situation of the political issues has created the favorable condition of the business that creates chances of the business (Eggland, 2019). The favorable condition of the business minimizes the threats of the business. The economic issues containing inflation rate, interest rate, the value of money, income level, economic recession or booms, exchange rates and economic growth rate have direct effects on the business threats as well as opportunities (Eggland, 2019).

The social structure of the society including taste, lifestyle, and religion of the customers, the income of the society people, cultural influences, buying attitude of the customers and consumers desire and expectation have direct effects on the business threats as well as opportunities. The technological issues containing advanced technology, online eCommerce platforms, telecommunication factors, innovative ideas and technological equipment that also have direct effects on the business threats as well as opportunities (Eggland, 2019). The legal issues containing the law and regulations, ethical conducts, privacy and consumer laws, trade structures and legal boundaries have also direct effects on the business threats as well as opportunities. The environmental factors are also creating positive and negative influences on the business growth, performance and suitability (Eggland, 2019). Amazon is a worldwide business that has to consider the PESTLE issues for mitigating the threats and challenges in the global market.

2.4 The application of strengths for negating the threats as well as weaknesses and affecting opportunities

Marchington ( (2019) noted that the strengths indicate the business power that can be used in mitigating the threats as well as weaknesses. The business firm has strengths that can be used as business opportunities in the market (Ozcelik, 2018). The strengths of Amazon including high brand equity, high financial performance, synergic effect, customer loyalty, effective marketing and distributing policy and advanced Technology (Amazon, 2020). The weaknesses of Amazon lower margin rate, high level of employee turnover, a lower amount of physical stores, poor sustainable rate and lack of market integration (Amazon, 2020)……………………………..

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