Table of Contents
2.0 Proposed business overview.
2.1 Business background.
2.2 Company mission/vision.
2.3 Business objectives.
3.0 Environment analysis.
3.1 Industry analysis.
3.2 Competitors analysis.
3.3 Customers Analysis.
4.0 Marketing and sales plan.
4.1 Market and consumer segmentation.
4.1.1 Consumers segmentation for proposed business 2014.
4.2 Proposed business targeting.
4.5 Scott and Bruce’ model for the proposed business.
4.5.1 How the proposed business growth will follow Scott and Bruce’ model
5.0 Customer retention and customer relationship management (CRM).
5.1 How the proposed business will conduct its CRM.
6.0 Marketing mix decision for the proposed business 2015.
6.1 Marketing mix plan for the proposed business for 2015.
6.2 Milestones for 7 Ps development in the proposed business in 2015.
7.0 Estimated marketing budget for the proposed business for 2015.
7.2 Proposed business marketing budget for 2015.
8.0 Evaluating and controlling business activities.
8.1 Proposed business evaluation and control in 2015.
8.2 Contingency Ideas.
8.2.1 Contingency ideas for the proposed business:
9.0 Summary of financial activities.
9.1 Sources of finance.
9.2 Estimated cash flows for the proposed business for 2015.
9.3 Forecasted income statement for the proposed business by the end of December 2015.
9.4 Estimated balance-sheets for the proposed business for 2015.
The number of small and medium-sized organizations is growing up in the current business world. According to a report published by National Statistics (2014), only in the UK, it has gained about £5m in 2014. This report introduces a business for new business entrants in the UK marketplace. The report focuses on how this proposed business venture can gain low-risk strategies in future growth with maximized business productivity and financial performance.
2.0 Proposed business overview
2.1 Proposed business background
The name of the proposed business will be disclosed as the ‘Organic Health’ brand, which will operate with wholesaling of organic fruits as well as vegetables in the London market. The proposed start-up business will be run by two partners as a partnership business. The key products of the proposed business are organic fruits including apples, bananas, blueberries, strawberries, pears, etc, and organic vegetables like lettuces, mix leaves, cucumbers, tomatoes, etc.
The suppliers of the proposed business’ products will be UK farmers grown in the countrysides. The potential consumers of the proposed business will be catering and restaurants, street market shops, supermarkets, etc. Online selling and home delivery might be introduced in the near future. The customer services and support will be provided through face-to-face, email, and letter, telephone, customer complaints, and feedback, etc. The products will be promoted through different channels including social media, local newspapers, magazines, leafleting, posturing in local areas, etc.
The proposed business may provide a sustainable competitive advantage because it will supply only organic fruits and vegetables and provide after-sales services, where most of its competitors are not able to provide these particular products and services.
The proposed business will gain substantial profits because of its good organization and management, state of the art of equipment, exceptional locations, fair product prices, quality products, and services.
The proposed business will be introduced with a £100,000 initial investment, which will be added by an additional £50,000.00 by the next six months. The proposed business’s gross profit and net profit target is respectively 17.1% and 12.8% by the end of the first year. If the company can meet its financial objectives, it will seek a bigger amount of investment from both lenders and investors in the next year.
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2.2 Company vision and mission
Vision refers to the overview of the business purpose and goal which discloses where the business wants to be in the future. Mission refers to how the company can its goals and purposes (Kotler et al., 2014). The vision of the proposed business is to be reputed wholesalers in the fruits and vegetable industry in the UK market. The mission is to employ dedicated and devoted workforces who will perform best in selling and provide excellent customer supports.
2.3 Proposed business objectives
Business objectives are the measurable goals that a company wants to achieve. In other words, objectives are the measurable guidelines for the management to turn the company vision and mission into business operations (Palmar, 2010).
The objectives of the proposed business for 2015 are listed in the following table:……………………