Table of Contents
Task 1- Theory of communication.
Task 2: Oral communication skills (2.1)
Task 3 – Communication in writing.
The present age is the age of science and by dint science, communication has become so easier for any single person all over the world. Communication skill is considered as the main qualifications of a person related to social or any institutional services. A man engaged in a business farm can attract more customers to his products and by this, he can promote his products to the remote corner of the country.
This paper shows the different strategic approaches to communication through various commendation theories in the first section. Secondly, this paper analyzes various types of oral communication systems. This paper discusses the writing methods of communications management within an organization finally.
Task 1- Theory of communication
1) Communication models and systems used in businesses (1.1)
Different communication models used in business (1.1)
The main use of communication is in the business sector. Communication skill is obligatory for having jobs in any sorts of business farms. There are several communication systems in business purposes activities. These all systems analyze how the representative of the organization interacts with their stakeholders and any kind of shareholders contributing to their business through developing communication skills (The Business Communication, 2018).
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The basic process of business communication
In a business communication strategy, there has a system where there are a sender and a receiver. The senders are the company’s employees and the receivers are generally the customers. The receivers collect data and feedback from the clients. Then the employers suggest the company adopt effective measures to develop their business (the business communication, 2018).
Figure: Basic Flow of Communication Source: Tutorial Point (2018)
The most well-known and influential formal model of communication, developed in 1949 by Claude Shannon and Warren Weaver. It is a transmission model consisting of five elements: an information source, which produces a message; a transmitter, which encodes the message into signals; a channel, to which signals are adapted for transmission; a receiver, which decodes (reconstructs) the message from the signal; a destination, where the message arrives. This model discusses the information source for communication building like a person. A person who sends an email or other informative documents to the receiver can be an instrument of this model. Any single signal can interfere in the process of carrying information.
Figure: Shannon’s Model Source: Oxford Reference (2018)
Schramm’s model of communication discusses the process of how the information goes from senders to receivers. It seeks the process of how the means are transferred to individuals, groups, or corporations.
Figure: Schramm’s Model Source: Business Topia (2018)
The most commonly taught and widely used theory of communication is that proposed by Wilbur Schramm in the late 1940s. The Schramm model views communication as a process that takes place between a sender (transmitter) and a receiver: there will be also a message, and a medium through which the message can be transmitted (Schramm, 1948).
In 1960, David Berlo expanded Shannon and Weaver’s linear model of communication and created the Sender-Message-Channel-Receiver (SMCR) Model of Communication, which separated the model into clear parts and has been expanded upon by other scholars. Berlo described factors affecting the individual components in the communication making the communication more efficient. Berlo’s Model of Communication has developed from Claude Shannon and Warren Weaver’s mathematical model, which was first published in “Bell System Technical Journal” in 1948. The model was primarily designed to improve technical communication but was later widely applied in different fields of communication.
Figure: Berlo’s Model Source: Management Study Guide (2018)
According to the Shannon-Weaver Model, communication includes the following concepts: sender, encoder, channel, decoder, receiver and feedback. Furthermore, there is also the concept of “noise”, which affects the communication process going through the channel and makes the message more difficult to understand by the receiver………………..