Change management of Unilever (GC026)
Table of Contents
1.0 Introduction.
2.0 Force Field Analysis of Unilever Evaluation.
3.0 Impact of large scale change on the culture and behavior of Unilever
4.0 How Polman’s knowledge, skills, and behaviors as CEO can impact on the employees of the Unilever
Polman as a leader
5.0 Recommendation for effective management of the current or future issues in Unilever
Decreasing the restraining forces for change.
Adaptation of new technologies.
6.0 Conclusion.
Reference
1.0 Introduction
Unilever is one of the renowned international companies. About 400 core brand has been purchased by the customers of Unilever over the world. Most of the turnover of Unilever is collected from Africa, Central and Eastern EU, Asia and Latin America. The goal of Unilever is to increase its growth and decrease its harmful effects on environmental society within 2020.
The first section discusses the force field analysis of Unilever. The second section provides the behavior and culture of Unilever. The third section discusses Polman, the CEO’s leadership skills using different models. The fourth section provides a recommendation for managing the future anticipated affairs or tension in the company.
2.0 Force Field Analysis of Unilever
Johnson et al. (2015) suggested that Force field analysis is defined as the method for identifying the factors or forces that favor the changes and factors or forces that impede the changes in the company. Unilever Case Study (2015) shows that the goal of Unilever is to escalate its growth and reduce its unfavorable effect.
To fulfill this goal Unilever has to initiate some changes in its business. Through force field analysis the forces against the changes and forces for the changes can be identified. The analysis is given below in the form of a chart:…….
Evaluation
The equilibrium
Grow the business and decrease the impeding effect of the company is the goal of Unilever. They want to meet this goal within 2020.
Driving Force
Unilever’s case studies (2015) suggest that the aim of Unilever is to grow their business more. At present their amount of turnover from all over the world is about €40 million. Their target is to make this turnover into €80 billion. For this, they will be needed to change their marketing strategies. They will also need more skilled leaders in every department.
According to Unilever Case Study (2015), to grow their business Unilever has to increase its customers all over the world. As the population all over the world is growing increasingly, the rate of changes in the demands of the customers is also escalating. For this, they will need more effective strategies.
Unilever Case Study (2015) stated that, along with growing the business and customer, their target is to reduce the harmful impact of their business operations. For this, they will have to produce products with quality that’s production procedure to do not cause any negative effect on the environment.
Lastly, Unilever aims to support the ecosystem and conserve biodiversity. For this, they will need to emerge their business operations with the conservation organizations like WWF.
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Restraining forces
Allen (2001) recommended that to meet the first aim of Unilever, they will need more resources and more strategic decisions in their business operation. They will also need a transformation leader. This type of leader will help them to gain an ambiguous aim. To grow their turnover into €80 billion they will have to bring massive transformation in their business operation……………..
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