Table of Contents
2.0 Research aim and objectives and research question.
2.1 Research aim.
2.2 Research objective.
2.3 Research question.
3.1 Data collection method.
3.2 Research instrument
3.3 Sampling technique.
3.4 Data analysis techniques.
3.5 Ethical consideration.
4.0 Analysis of data.
4.1 Qualitative (interview) data analysis.
4.2 Quantitative (survey) data analysis.
5.0 Discussion of finding and challenges in the process.
Appendix A: Survey questionnaire.
Appendix B: Interview questionnaire.
Appendix C: Interview schedule.
Appendix D: Survey responses through SurveyMonkey.
This research gives an overview of both qualitative and quantitative analysis of 2 interviews that were conducted with the respondents of Sterling University in the framework of the recycling program. On the other hand, 30 respondents are selected by the researcher to conduct a survey questionnaire. The research is about the recycling program of Sterling University. First of all, this report describes the aim and objectives of the research and also the research questions. Secondly, this report explains the research methodologies for this research work. Thirdly, this report analyses both qualitative and quantitative data of the research. Finally, this report describes the finding of this research.
2.0 Research aim and objectives and research question
2.1 Research aim
The key aim of this study is to investigate the cause of not recycling more waste by the students in appropriate facilities in the public areas of Sterling University Campus.
2.2 Research objective
1) To conduct an interview to collect qualitative data
2) To conduct a survey to collect quantitative data
3) To understand the reason for not recycling more waste by the students in appropriate facilities in the public areas of Sterling University Campus
4) To provide a recommendation to the authorities of Sterling University Campus
2.3 Research question
- a) Why do students not recycle more waste in appropriate facilities in the public areas of Sterling University Campus?
3.1 Data collection method
According to Saunders t al. (2017), the data collection method is a technique of gathering information from all relevant sources to discover the answers to the research problems, test the research hypothesis and assess the research outcomes. The proper data collection method is significant to maintaining research integrity (Bajpai, 2017). As John (2017) notes, the data collection method is two types including qualitative data collection method and quantitative data collection method. In this research, both qualitative and quantitative data collection method is used to conduct the research. Survey questionnaire uses as quantitative data analysis and interviews use as qualitative data analysis in this research.
3.2 Research instrument
The interview can be described as a gentleman discussion among two or more people. There are different types of interviews such as structure, semi-structured, open-ended, close-ended etc. In this research, the structured interview process is used by the researcher. In the structured interviews, questions are created as well as planned in advance. That means that all the candidates are asked the same questions in the same way. In the structured interview, all the candidates are asked the same question. Thus, it is very easy for the researcher to compare the questions of the candidates. On the other hand, the structured interview is legally defensible. In addition, in this research, the interview question type is also open-ended. As a result, respondents can answer the questions more than a simple one-word answer.
A study by John (2017) disclosed that a Survey is a type of research method which is used for gathering data from the pre-defined respondents’ group to achieve information as well as determines several topics of interest. Surveys have a number of purposes and this can be carried out in several ways by focusing on the chosen research methodology and the objectives to be gained (Saunders et al., 2017). In this research, a survey questionnaire is used by the researcher to conduct the survey. The survey questionnaire is given in the Appendix.
3.3 Sampling technique
Sampling technique for interview
The Sampling technique is a very important part of the research. The sampling technique is the most key factor for research that determines the research or survey result’s accuracy (Saunder et al., 2017). The sampling technique is mainly two types including probability sampling technique and non-probability sampling technique. For conducting the interview, this research chooses two respondents from the Sterling University. To conduct this interview 5 questions are planned and structure in advance.
Sampling technique for survey
This research has conducted by the researcher in both the interview and survey process. In terms of the survey, this research selects 30 respondents for the survey questionnaire. There is both male and female gender and they also form the Sterling University. To conduct the survey questionnaire total of 8 questions are selected for the respondents.
3.4 Data analysis techniques
The qualitative data analysis technique
According to Yousaf (2018), there are two types of data analysis techniques including qualitative data analysis technique and quantitative data analysis technique. In this research, both qualitative and quantitative data analysis techniques are used to conduct the research. The interview mainly the structured interview is used by the researcher to conduct the qualitative data collection method of this research. To conduct the qualitative data collection method the MS Excel and word are used in this research……………………………