In this present age of globalization, the acceptance and actions of virtual trades have been swelling in a worldwide business environment. The business platforms cover the digital business in social media like Facebook, Messenger, Imo, WhatsApp etc. This paper aims to demonstrate the virtual and global digital environment contexts. Then, it discusses critically the key trends, advantages, disadvantages and managing the virtual business in the international marketplace through online application. Thirdly, this report outlines the common importance of technology and its impacts on specific businesses like ASOS and BIRCHBOX. Then, the paper compares and contrasts the situation and SWOT analysis to identify the basic internal factors. fourthly, the paper defines and discusses the emerging digital business models and security threats, ethics. Finally, the report shows the collaborative relationships and business alliances from the digital business perspectives, case study on the ASOS website business and designs.
Table of Contents
Question 1: LO1.
1.1. Virtual business and global environment context
1.2 Critically discuss the key trends, advantages and disadvantages of managing the virtual business in the global environment 5
1.3 Discuss the importance of technology and its impacts on businesses such as ASOS, Birchbox.
Question 2: LO4.
2.1 Compare and contrast Situation and SWOT analysis.
2.2 Perform a situation analysis for anyone business in the above cases focusing on personalization 7
Question 3: LO2. 8
3.1 Define and discuss emerging digital business models.
3.2 Define and discuss information security threats and ethics.
3.3 Outline challenges for information security threats and ethics in general
3.4 Apply a critical analysis of emerging digital business models and challenges for information security threats and ethics from the case study above.
Question 4: LO3.
4.1 Define new collaborative relationships and define strategic alliances with a focus on digital technology
4.2 Importance of new collaborative relationships and strategic alliances through digital technology for implementing personalization.
4.3 Updated examples of new collaborative relationships, strategic alliances through digital technology for implementing personalization.
Question 5: LO5.
5.1 Define digital business and define e-commerce.
5.2 Compare and contrast digital business and e-commerce.
5.3 Outline e-commerce principles and discuss their potential application to digital business.
5.4 Case studies example.
The social media marketing and website business support the clients virtually. The messenger applications are the main approaches to connect the customers, sending updates, and information. The internet connection allows the company to search several features the customer like and demands. The Business ASOS operate their business online with serving huge customers. They triangulate manifold metrics counting star ratings, follow-up buying of full-size products, cancellations, referrals, and upgrades, innovation, changes, modification etc. The virtual business helps the marketers with several benefits that they connect global talented people to the business connections and ensures virtual business model.
Question 1: LO1
1.1. Virtual business and global environment context
Modern business requires modern approaches business based on the internet and electronic means and devices. The business worldwide now operates business through online requires the virtual business policy like global shipping ability, global business strengths, diverse workplace and people, multinational internet connection etc. Considering the virtual business environment Amazon.com is the biggest platform of online business (Strudwick, 2017). The services and products are now available in virtual forms and virtually through internet marketing structural business. Globally the internet marketing stability increasing and its places are opposed to the traditional business and huge management and spaces.
1.2 Critically discuss the key trends, advantages and disadvantages of managing the virtual business in the global environment
There are several key trends of virtual business in the global context. Internet-based marketplace collects several customer choices and modern trends to innovate products and services. A virtual assistant helps the business with marketing strategy and BOYD helps the business to adopt their own mobile application. Virtual business operations help marketers with cost and time saving (Kotarba, 2018). It helps to decrease brick-and-mortar expenses within the business. Nowadays the business runs from the shorter space location and saves various materials cost, infrastructures cost, promotion costs, advertising costs, employee management costs. The business needs to spend lesser for virtual assistant than tradition IT officer for the business operations and online functions. Virtual management of business lessens leadership skills in the business as the employees are from another side in the online business as a virtual assistant, controls. Misleading the customers with fake products and imitations can hinder the business’s promotion and development.
1.3 Discuss the importance of technology and its impacts on businesses such as ASOS, Birchbox
AOS is a modern technology-based online shop. The company sells products to the targeted customers between the 20- and 29-years old youngsters who love fashions and want to be connected in the online business planning as they busy with their work and jobs (Aviles, 2020). The business uses Microsoft Azure Cosmos DB to collect data about the customer needs, store the data, manipulate data, make actions for the business operation. The orders from the 15.4 million customers and instantly reply and delivered (Young, 2016). Market research and response is made by the technology like trial technology approach to move the customer to the products from the static picture promotion. They afford the customers to use the internet for the payment utilities. Technology is the basis of virtual business management and information technology.
Birchbox is the business platform for online services to their customers from New York City. The authority with technology as well as their innovative application sends the customers of four to five samples of makeover and beautification and other modern products have come newly to the market they may like. The machine reads the shares, likes, choices and searches and utilizes the data to set their series of loved products (Digital Initiative, 2018). The performers at Birchbox use data based on a regular basis and demands as usual subscribed customers. Birchbox needs to assign a limited number of every innovative sample to maximize client ensure the happiness with offer every month…………………..