Table of Contents
Discussion of statement
Discuss relevant literature associated with the topic.
Taking a stand and justification of stand.
Ideas are the vital element in order to reach in pinnacle. According to Bousqaoui (2018), it refers to identifying what is existed right now and what will be useful in the future for the development of a particular thing. Any exclusive development never is possible without generating appropriate ideas. For reaching the acme level of success an innovative idea must be needed.
Discussion of statement
Hofmann (2018) noted that critical thinking and thought reasoning are the main factors for the generation of an idea. It is an originative way that combines concept, thought thinking, data reasoning, critical reasoning for making an idea that will help the respective field and will play a role as a strategy for this field. In a sole proprietorship business, it is an important way to boost up the business. Tikito (2018) also said that it plays also a role in problem and case solving in the business in some cases when an idea is transformed from in a structured way. An innovative idea can make new opportunities for the business as well as it is the path of inspiring customers for buying items from the business. It enhances business strength and opportunity and decreases threats and weaknesses of the business. In a company, it is a vital element for maintaining itself and sustaining in the market.
Discussing relevant literature associated with the topic
In order to idea generation, the marketing researchers use many types of original tools and techniques for the business. The marketing researchers, first of all, collect information regarding the particular thing and they try to develop many creative ideas on it but not necessary to select all ideas, they usually select the best among all the alternatives which are easier and costlier (Tikito, 2018). In every management body, there is an idea generation committee they are responsible to accomplish all the idea-generating activities. They work as a group and all the members of the group are involved in different types of idea generation activities (Humphreys, 2017). Among all the techniques of creative idea generation brainstorming is one of them which helps to generate appropriate ideas for the organization. In the Barnstorming technique, the responsible person researches the field of activities and resources of this field and tries to evaluate the activities and resources, after an evaluation he/she takes appropriate ideas regarding the problem.
To accomplish the target goals, an appropriate idea and plan are required and all the innovation began with innovative ideas although all the ideas will not be lucrative so ideas generation committee should aware of selecting the best ideas (Tikito, 2018). In order to generate innovative ideas, first all, the management committee should collect information, after collecting information then management needs to evaluate this information that analysis information in such a way so that it is related to future activities because all the ideas will work in the future (Maguire, 2018). In the idea generation committee, the members face various types of problems in some cases but when their ideas come true they usually feel great pleasure and get inspired for better activities in the future. So finally it is to be noted that idea is the part and parcel of all the innovation and this innovation helps the respective organization for future success.
Taking a stand and justification of stand
The report writer is agreeing on the concept of the importance of ideas for ensuring improvement. Normally, ideas are considered as the 1st action for developing improvement for the future action. The people generate new and innovative ideas and implement the ideas for progress and achieve their ultimate targets. Most importantly, the success of humans and businesses is also dependent on new and innovative ideas (Tikito, 2018). In the case of a personal or individual viewpoint, new and innovative ideas assist in taking further actions by this person and solve his/her problem with more accurate effort. On the other hand, the business firm also gains positive outcomes from the new ideas. New ideas help an organization to offer new and lucrative products and services or solutions. Additionally, new ideas also help businesses to get a competitive advantage over their competitors.
New opportunities are also created for the business firm if it can apply new and creative ideas. The creation of new ideas depends on creative and tacit knowledge. Kaltenecker and Hess (2019) mentioned that the inspiration for new ideas is generated from creative thoughts. Ultimately, the ideas generate the change in the individual and business sections. The individual can change his/her life on the basis of new and creative ideas. Similarly, a business firm also changes business operation, efficiency, production, distribution and other functions with new and effective ideas. The new ideas change and improve the economic condition of the whole country as well as the world (Kaltenecker and Hess, 2019). The writer of the assignment agreed that it is very hard to generate new ideas and improve individual and business conditions. But, the importance of ideas can’t be ignored at all.
In conclusion, Ideas help to generate ultimate goals of the both individual and business field and it is considered as the first step of improvement. Ideas are not only connected with innovation but also their effective management. For this reason, people should generate new ideas on the basis of fair and reliable data and analysis of data. The development of new ideas for individuals and businesses is not the same. For this reason, people should consider related factors at the time of generating new and innovative ideas. People should make notes for making quality ideas and share and discuss with others for finding the potentiality of the ideas. The management body also should consider several factors for generating and implementing the ideas for improving the business condition.