Table of Contents
1.0 Introduction. 3
2.0 SWOT and PESTEL analysis for Starbucks.
2.1 SWOT analysis.
2.2 PESTLE analysis.
3.0 Evaluate how the popularity of CSR has influenced the business and how the company is addressing their CSR goals.
3.1 Evaluate how the popularity of CSR has influenced the business.
3.2 How Starbucks is addressing its CSR goals.
4.0 Compare and contrast the different styles of leadership, and recommend a suitable leadership style that will help Starbuck grow.
4.1 Compare and contrast the different styles of leadership.
4.2 Recommend a suitable leadership style that will help Starbuck grow.
5.0 Importance of organizational culture on the processes at Starbucks.
Importance of organizational culture on the processes at Starbucks.
6.0 Reflective report
Starbucks is considered one of the most well-known coffeehouses in the world. The headquarters of this company is located in Seattle, Washington, USA. Starbucks has moreover thirty thousand outlets in 79 countries and in the UK they have 884 shops. About 350000 employees are related in their coffeehouse. Last year (2019) they earned $26509 revenue and the net income was $3599 (Paul, 2019). This paper mostly focuses on the business strategy and management system of Starbucks. SWOT and PESTEL analyses of Starbucks are elaborately described in the first section. Secondly, the influence of CRS on the business of this company is discussed. Thirdly several types of leadership styles are analyzed and find out the effective styles for the company. Then discuss the influence and significance of organizational culture on the business process of Starbucks. Finally, a reflective easy is added.
2.0 SWOT and PESTEL analysis for Starbucks
2.1 SWOT analysis
Four key elements of SWOT analysis are Strength, Weakness, Opportunity and finally Threats (Mason, 2017).
The main strengths of Starbucks are noticed that their quality, profitability and ethicality. They are a very popular coffeehouse around the world with lots of branches. They have the ability to gain a large amount of profit because they are very conscious to maintain their products and service standers and friendly environment. They treat their staff and workers very well and have a strong reinvestment strategy (Mason, 2017).
Starbucks suffers some weak points that sometimes play barriers to the target development. Some weaknesses of Starbucks are they have lacks overly unique products and services and high price point (Mason, 2017).
There are numerous opportunities for Starbucks as a coffeehouse. Starbucks has a chance to more expanses their business globally like in Asian countries. Nowadays Coffee is the most popular drink all over the world (Mason, 2017). They also have the opportunity to launch new products and co-branding.
Some threats those are faced by Starbucks are strong competition from cheaper alternative and rivals organizations and also particular market management (Mason, 2017).
2.2 PESTEL analysis
PESTEL analysis includes political factors, economic factors, socio-cultural factors, technological factors, environmental and factor legal factors (Smith, 2019). Their influence on Starbucks as follows:
Starbucks experiences are numerous to conduct and manage their business such as different business laws and regulations for different, regions and countries, local incorporation of markets, developing governmental support for communications, interfering red tape in developing countries and also tax strategy (Smith, 2019).
There are a number of conspicuous economic factors that have a great impact on the business strategies of Starbucks. Some of these are the rapid growth of developing countries around the world, increasing the rate of employment and expanding works values and cost in suppliers’ countries (Smith, 2019). Several monetary elements can affect the company for example countries’ money trade rates, tax and revenue measurement stages and so on (Piercy, 2019).
Social factors include the business operation systems of Starbucks such as altering family management and approach all over the world, choice of consumers, changing working systems and methods, changes assessment and standards, enlarging coffee shops, increasing demands of hygienic and healthy foods and health awareness (Smith, 2019).
Starbucks is affected through various technological factors as increasing mobile and online purchase, expansion of creative innovation, biotechnological progression, several farming developments, mounting application of modern technology in the farming business (Piercy, 2019).
Starbucks is specifically monitoring to determine the eco-friendly manufacturing methods by a focus on the firm way out. These are involved with reprocessing at branches, reusing cups, composting coffee grounds, purchasing renewable energy, designing trade branches, developing liable sourcing and suitable and effective goods that are good for the environment (Smith, 2019).
Starbucks is obliged to assurance that they do not neglect any laws and regulations in the local and regional market from where they buy industrialized resources (Piercy, 2019). The organization is required to focus on the completion of stricter ethnicity and business strategy, goods and services rules. They should decide whether to buy equipment from regional and global marketplace………………..