Assignment on Business Communication at The Tesco (GC0780)
Table of Contents
Introduction.
P1 Explain different types of business information, their sources, and their purpose.
Company overview.
Types of information.
P2 Present complex internal business information using three different methods appropriate to the user’s needs
P3 Corporate communication for Tesco.
P4 Examples of real-life external corporate communication.
Tesco ‘one-in-front’ advertisements.
Tesco Brand Guarantee Advertisement
P5 Explain the legal and ethical issues in relation to the use of business information.
P6 Explain the operational issues in relation to the use of business information.
P7 Electronic and Non-electronic methods of communication.
Written methods of communication followed.
Non-written communication methods used by Tesco.
New technological methods used by Tesco.
References.
Introduction
Business communication explains the method of managing and maintaining business information, sharing information in order to achieve the success of an organization. This assignment concentrates on several matters connected to the communication of business. In the first part, business details are discussed with their purposes as well as sources. In the second part, three specific processes of a business are discussed. In the third section, Tesco’s communication is considered throughout a brochure. In the fourth part, two actual external business communications are described. Next, the operational, legal, and principled matters connected to Tesco Company are explained. Lastly, non-electronic as well as electronic processes of communications are explained.
P1 Explain different types of business information, their sources, and their purpose
Company overview
Tesco plc is a UK-based worldwide grocery chain shop. This is the biggest retailer in the UK by market share and revenue. It is presently the third biggest international seller based on profits, following France’s Carrefour as well as Wal-Mart but the second-biggest retailer based on revenue. Tesco has 500,000 employees who serve millions of consumers each week. Tesco is usually focused on foods and drinks. It has diversified into sections, for example, financial services, clothing, consumer electronics, car insurance, telecoms; health, home, retailing, and renting DVDs, CDs, dental plans, software, internet services, and music downloads, (Tesco, 2016).
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Types of information
| Types of information | Descriptions |
| Verbal information | Verbal information has achieved throughout in one direction/ communication, wherever communication may be completed throughout informal meetings, formal meetings, face-to-face conversations, conferences as well as discussion. Several major components of verbal communication are words, sound, language, and speaking. |
| Written information
| Written information is gathered throughout written contact. Written information is one of the most familiar in business sectors. Therefore, this is significant for Tesco managers as well as owners to increase effective written communication methods in order to gather written details. Written information normally follows customers, retailers, and staff and employs them in an organization. The components of written information could be internet websites, telegrams, electronic mail, postcards, faxes, proposals, advertisements, contracts, new releases, and brochures. |
| On-screen information | On-screen information is a kind of information that requires the detail being accessible on-screen. This type of data can be an arrangement of graphics, video, animation, text, and sound. Visual management could appear statistics that could provide an improved understanding of the working performance of an organization. Tesco could be recognized with the practice of presentation on changing or joining something in the company. In the current business world, technology is so important for businesses like Tesco. Tesco may have meetings with their customers using on-screen information. |
| Web-based information | Web-based information shows several advantages of multimedia skills. This is probable to torrent complicated substance to a computer at any place in the world by using broadband internet connections. The main benefits of web-based information are many people can receive as well as read web-based information from everywhere.
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Purpose of information
The main purpose of verbal information is to inform the skill of personals to achieve more detail, to inform, to communicate, and to improve business function. Next, the reason for written information is to give a lasting record of the posts which can be saved and can be sent for later on lessons. While they are stable, written information also allows receivers to receive more time in evaluating the message as well as giving a suitable response. In addition, written information is frequently measured to make it suitable for complex business messages which contain significant figures and facts. For example, Tesco could do a written contract defining a stakeholder can increase their share of up to 5%.
The function of on-screen information has to reveal information and figures to a variety and range of viewers across the world. Tesco reveals on-screen communication when they promote their products through advertisings………….
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