Table of Contents
2.1 Analyze the strategic positioning of VW AG by carrying out an organizational audit
Value Chain Analysis.
2.2 Carry out an environmental audit for VW AG.
2.3 Assess the significance of stakeholder analysis when formulating a new strategy for VW AG.
2.4 Present a new strategy for VW AG.
3.1 Analyze the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for VW AG.
3.2 Justify the selection of a strategy.
4.1 Assess the roles & responsibilities of personnel who are charged with strategy implementation
4.2 The estimated resource requirements for implanting a new strategy for VW AG.
4.3 Contribution of SMART targets to the achievement of strategy implementation in VW AG Company:
Appendix: Task 1 and Descriptions of Presentation slides.
The business strategy is the action plan that is long term planned to accomplish a specific objective or objectives or goals set. Business strategy is the main function of management. A business strategy includes several major principles that describe how an organization can perform about achieving these objectives. Such as, this will explicate how to contract with challengers, observe at expectations and needs of consumers as well as will observe the sustainability and development of their company (Johnson et al., 2015).
This assignment grouped into four major tasks. The first task assesses how business missions, visions, objectives, goals & core competencies inform strategic planning when formulating strategic plans. It analyses the factors that have to be considered when formulating a strategic plan and evaluates the effectiveness of techniques used when developing strategic business plans. The second task analyses the strategic positioning of VW AG by carrying out an organizational audit. It carries out an environmental audit for VW AG.
It assesses the significance of stakeholder analysis when formulating a new strategy for VW AG. It also presents a new strategy for VW AG. The third task analyses the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth, or retrenchment for VW AG. It justifies the selection of a strategy. The fourth task assesses the roles & responsibilities of personnel who are charged with strategy implementation. It analyses the estimated resource requirements for implementing a new strategy for VW AG. It also evaluates the contribution of SMART targets to the achievement of strategy implementation in VW AG.
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Company overview: Volkswegan
Volkswagen is one kind of care company. It was founded on the year of 1937 by the German Labor Front. It is the largest automotive manufacturing company in German. It sells Lamborghini, Bentley, Audi, Seat, Bugatti, Skoda, Porsche, etc. In VW, there is 20,000 staff who are directly or indirectly involved in the management of the company.
1.1 Assess how business missions, visions, objectives, goals & core competencies inform strategic planning when formulating strategic plans
Vision is the target point of business (Kotler et al., 2014). VW’s vision is to be a leading automotive manufacturing company
The mission is how to get the target point as vision (Kotler et al., 2014). The mission of Volkswagen (VW) is to satisfy its customers by:
- The employee who is skilled, friendly as well as give better quality
- Free parking, Ease of lengthy hours.
- Personal skill in order to offer the best product services and knowledge which accomplish their needs and wants at the accurate cost.
- A broad variety of service and quality product at the cheapest likely cost
Objectives are the milestone of the business to gain the organizational goals (Kotler et al., 2014). Volkswagen has several objectives. These are:
- To bring the back of the brand image with brand equity by the end of 2017
- To increase revenue and profit at a satisfactory level by December 2017
- To improve customer satisfaction up to 90% by December 2017
- To increase product ranges (introducing at least two new products) by December 2017
- To maximize business operation in more global markets by December 2017
Goals are the purposes and aims of the objectives (Kotler et al., 2014). The goals of VW as follows:
- Improve online sales rapidly
- Abroad expansion
- Increasing market sharing
- Customer loyalty
- To arrange the best management of supply management.
- Branching out into new sections as automotive repair
Core competencies of the business:
Volkswagen (VW) is improved their core competencies, increasing capacity by themselves into specific areas when maintaining the established process of cheap costs reversed by better service of the customer, when following their idea (Johnson et al., 2015)……………