Unit 7 Business Strategy Assignment HND Business Level 5 (GC0959)

Table of Contents

Introduction.

Task 1.

1.1        Assess how business missions, visions, objectives, goals & core competencies inform strategic planning when formulating strategic plans.

Mission:

Objectives:

Goals:

Core competencies of the business:

1.2        Analyze the factors that have to be considered when formulating a strategic plan.

1.3        Evaluate the effectiveness of techniques used when developing strategic business plans.

Task 2.

2.1 Analyze the strategic positioning of VW AG by carrying out an organizational audit

SWOT Analysis.

Value Chain Analysis.

2.2   Carry out an environmental audit for Aldi

Micro-environmental factor

Macro-environmental factor

2.3 Assess the significance of stakeholder analysis when formulating a new strategy for Aldi

2.4   Present a new strategy for VW AG.

Task 3.

3.1 Analyze the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for Aldi

Organic growth.

Strategic alliance.

Substantive growth strategies.

Limited growth strategies.

Disinvestment strategies.

3.2   Justify the selection of a strategy.

Task 4.

4.1 Assess the roles & responsibilities of personnel who are charged with strategy implementation

4.2 The estimated resource requirements for implanting a new strategy for VW AG.

4.3 Contribution of SMART targets to the achievement of strategy implementation in VW AG Company:

Importance of SMART target:

Conclusion.

References.

Introduction

According to Johnson et al., (2015), the business strategy means the long-term action plan which is created to achieve the desired objectives. Business strategy plays a key role in management. A business strategy is made of different principles and they are explaining the proper working way to accomplish these goals. For example, these principles explain the proper way to deal with competitors, monitor the wants and expectations of the customers, and also monitor the development of the company.

There are four tasks in this paper. In the first task the evaluation way of the business missions, visions, objectives, and main ability to create the strategic plans is described. Here the necessary issues of creating the plan and the usefulness of the strategies which are used to improve this strategic plan are also described. The next task shows the analysis of the strategic position of ALDI which is completed by an organizational audit.

The micro and macro environment of ALDI, the importance of stakeholder analysis, and a new technique followed by ALDI to improve their business are described in this task. The third task shows the analysis of the aptness of other techniques regarding market entry, true growth, limited growth, or reduction of expenditure for ALDI. The last task described the importance of the role of the employees who are in charge of implementing the strategy.  Here the projected necessities of resources to launch the new strategy for ALDI as well as the involvement of SMART targets for gaining the desired improvement of ALDI are described.

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Task 1

1.1    Assess how business missions, visions, objectives, goals & core competencies inform strategic planning when formulating strategic plans

Aldi, a familiar retail shop is a combination of two main universal discount supermarket chains. At present, it has more than 100,000 stores in 18 countries and its net worth is about €50 billion. It was first found in Germany by brothers Karl and Theo Albrecht in 1946. In 1990 it starts its business in Birmingham, UK. Now it has more than 600 stores in the UK, employing 28,000 people, including 600 apprentices and 350 graduates. In the previous year, the business made 7,000 new jobs…………………

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