Table of Contents
Task 1: Technique of strategic planning.
1.1 Strategic frameworks and terms.
1.2 Factors considered in strategic plans.
1.3 Effectiveness of techniques used in strategic business plans.
Task 2: Formulating a new strategy.
2.1 The organizational audit for Kellogg’s.
2.2 Environmental audit for Kellogg.
2.3 Significance of stakeholder analysis.
2.4 Present a new strategy for KELLOGG.
- Approaches to strategy evaluation and selection.
3.1 Possible alternative strategies for Kellogg.
3.2 Future strategy for Kellogg.
- Implementing a chosen strategy.
4.1 Roles and responsibilities in implementing strategy.
4.2 Resource requirements in the strategy implementation.
4.3 Evaluating and controlling the strategy developed.
Appendix: PowerPoint Presentation slides.
Kellogg is one of the largest cereal manufacturers in the United States which was founded by Will Keith and John Harvey in 1898. It has 18 industrial units within eighteen nations and provides these stuff in a good deal more than one hundred and eighty nations. Kellogg also built manufacturing units in the United Kingdom, North America, Sydney, Latin America along with Asian countries since 1938. The aim of this study is to analyze the process of strategic planning, how can organization construct their business strategy by analyzing the business environment, the evaluation and appropriateness of strategic planning, and finally the monitoring strategies for Kellogg’s.
Task 1: Technique of strategic planning
Appropriate planning is vital for any business. The precise familiarity with the method of strategic planning is essential to implement the vision productively. This certain area aims at the objectives, goals, visions, and core competencies of Kellogg intertwined with planning as well as different planning methods.
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1.1 Strategic frameworks and terms
As stated by Johnson et al (2014), the durable route of the business is simply entitled strategy. on the basis of this specific justification, the strategy offers a durable route of managing structural purposes. For instance, Kellogg defines its valuable principles as inconsistent with three goals. These areas consist of consumer relationship administration, functional proficiency along with creativeness. These sorts of paces ought to be acknowledged by means of stable directions for the company.
The declaration of the mission is considered to stream interpretation of leading explanations of the organizations to employees along with the interested party (Johnson et al, 2014). As the mission announcement of Kellogg might be known as the following:
“Kellogg is an International corporation devoted to constructing established progression in dimensions and earnings in addition to nurturing its global leadership place by offering nutritive foodstuff at a better price”.
The vision and mission of an organization including Kellogg should focus on the customer changing needs and expectations along with the business’s long-time aims and goals. Goals might be the mandatory absolute consequences for the organizations. And it can be acknowledged as comparable ideas. Core competencies differentiate the enterprise from its competitors. Capabilities, possessions, along with activities that couldn’t be copied by its contenders can be known as core competencies of the firm. Kellogg encompasses various core competencies and this results in the practical advantage of succeeding with the available resources.
1.2 Factors considered in strategic plans
Smith (2013) discloses that appropriate planning refers to the step-by-step activities practiced by the organizations to formulate a smooth company’s strategy. This specific planning involves various complications that include the intricate practice consuming the right approach, detachment through pragmatism, paralysis through appraisal, deficient proprietorship, as well as reduction of improvement.
There must be misinterpretations about exhausting the recent techniques in the point of the right arrangement. Administrators should consider the right arrangement that might be the development of meticulous comparable approaches which they ought to be exercise instantly. Further fairness can be attained via legitimacy and it will be an added apprehension. Smith (2013) claims that appropriate arrangement is fixed a coherent process as well as it reduces the costs to the authenticity of the system. This specific improvement happens to owe to the adequate involvement of employees by the opposite preparation. The ensuing apprehension can be overcome through the proper evaluation of the system. These specific reasons that proper planning might be over-detailed caused by substantial estimation. Inadequate possession is an additional concern. The common methods are inclined to be organized via the strategic planning detachment or via the previous management…………………