Unit 6: Managing a Successful Business Project Assignment (GC0134)

Table of Contents

Introduction

1.0 Project aims and objectives.

1.0 Project background.

1.1 Aims and objectives.

2.0 Project management plan.

2.1 Project scope.

2.2 Estimated costs and resources for this project

2.3 Estimated budget for this project

2.4 Risk management plan.

3.0 Work breakdown structure and Gantt chart

3.1 Work breakdown structure (WBS)

3.2 Gantt chart with a timescale of the project

4.0 small-scale research on the project topic areas.

4.1 Review of the literature.

4.2 Research methodologies.

5.0 Analyse research and data using appropriate tools and techniques.

5.1 Analyse secondary data.

5.2 Analyse primary data.

6.0 Recommendation.

7.0 Reflection on the value of the project done.

Conclusion.

References.

Appendix.

Survey.

Appendix: Project Logbook.

Appendix: Project Performance Review.

Introduction

This assignment’s key aim is to manage as well as develop a business project successfully whereas the title of this business project is “Create and market brand-new summer shoes of Bata to compete with the big-name brands”. The first section of this assignment explains the aim and objectives and background of the proposed project. The second section of this assignment explains the scope, cost, quality and time, communication, resource and budget of this proposed project. The third section of this assignment creates a WBS and Gantt chart for this proposed project. The fourth section of this assignment provides a literature review related to this proposed project where the fifth section analyses the research techniques and data analysis for this proposed project. The sixth section of this assignment provides recommendations for this proposed project. At the end of this paper, a reflection is provided regarding the outcome and findings of this project.

1.0 Project aims and objectives

Project background

According to Palmer (2016), marketing means the activities which are taken by a business organization to influence customers towards its products and services. According to Mittal and Sheth (2014), brand awareness refers to the level of customer cognizance about a brand and its products in the market. In the process of production and promotion of the products and services in the domestic and international market, one of the essential steps in brand awareness programs. A number of shoe companies including Bata are managing their marketing and branding strategies to market their brand new summer shoes to compete with the big-name brands.

1.1 Research problem

Bata is an international and famous shoe company that conducts its business operations in different global markets including. Its business is growing up with the increased sales revenue, profit margin, and market share. However, it is facing several challenges and difficulties in the way of marketing and branding new summer shoes in the competitive marketplace. This proposed project will analyze how Bata create and market its brand new summer shoes to compete with the big-name brands.

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1.1 Aims and objectives

Aim

This project aims to create and market brand-new summer shoes of Bata to compete with the big-name brands. In addition, the finding of this research provides recommendations for Bata to increase the effectiveness of its marketing and branding systems to create and market its brand new summer shoes.

Objectives

To create brand new summer shoes of Bata to compete with the big-name brands
To market brand new summer shoes of Bata to compete with the big-name brands
To launch the event to sell the product to major industry representatives in the next few months during the fashion show
To complete the products in time, test the market and sign off by the board before going to the fashion show

2.0 Project management plan

2.1 Project scope

According to Baker (2017), shoe companies are facing several challenges to market and brand their products to their customers. Bata faces different challenges to market and brand its shoe products. Therefore, Bata is trying to improve its marketing and branding strategy. Different marketing and branding strategies are used by Bata to market and brand its brand new summer shoes.

2.2 Estimated costs and resources for this project

This project aims to create and market brand-new summer shoes of Bata to compete with the big-name brands. The estimated cost will be £250,000.00 for the proposed project. In addition, several resources are required to complete this project including human resources, technological resource, manufacturing and testing, marketing and other resources…………….

Project Management

Unit 6: Managing a Successful Business Project Assignment (GC0134)