Table of Contents
P1: Analyze the scope and key concepts of international marketing.
P2: Explain the rationale for an organization to want to market internationally and describe the various routes to market they can adopt
M1: Evaluate the opportunities and challenges that marketing internationally presents to an organization.
P3: Evaluate the key criteria and selection process to use when considering which international market to enter
P4: Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each.
M2: Apply the market evaluation criteria, entry strategies and make recommendations for a selected organization
D1: Produce a critical evaluation of the international market context, including insight into how organizations should adapt their marketing strategies for various markets.
P5: Present an overview of the key arguments in the global vs local debate.
M3: Evaluate the context and circumstances in which an organization should adopt a global or local approach, highlighting the implications of doing so.
McDonald’s Corporation is the biggest fast-food restaurant in the UK. It mainly provides French fries, chicken, hamburgers, soft drinks, and breakfast. McDonald’s Fast Food Company is the biggest retail company of food for its spicy and yummy hamburgers, soft drinks and French fries, McDonald’s functions its business in over 199 countries. The popular McDonalds functions as the franchising source in the UK. The organizational management and strategic focus have situated Mcdonald’s to struggle efficiently in the competitive industry and therefore, frame the competitive base in the organizational environment and have a market niche for its company.
P1: Analyze the scope and key concepts of international marketing
Concept of international marketing
Internet marketing, also known as global marketing explains the marketing process implemented by national borders or transatlantic organizations. This plan applies the expansion of the technique applied in the company’s main country. International marketing is the global conception of executing and planning process, ideas of 4P’s, services and goods to make exchanges which assure objectives of organization and individual. On the other hand, international marketing is the principle of marketing application through national borders. However, there is an evolution that is normally uttered by global marketing and internet marketing that are the same words.
Benefits of internet marketing
Internet Marketing is a very cost-effective process because organizations do not need to concern about postage, travel, printing documents, or other costs or expenses that create it not costly in contrast to other traditional marketing. The benefit which it will give to the customers is that the organizations will include more money which they may devote to giving good customer service, such as, enter into different sectors of the new market. The Internet marketing process is very easy and quick.
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Scope of international marketing
Level of international marketing
Domestic marketing functions its business in one country, purchasing its domestic resources as well as selling services and products in the local and national markets. Most of the small organizations include domestic businesses, such as grocery stores, restaurants, and hair salons. There are big organizations that function completely in domestic markets. The domestic market is where services and products are sold and bought within the country’s borders. This is a smaller market than the global markets, foreign markets, international markets, and external markets.
Export marketing engages the documentation, creation, promotion, and pricing of the offering which attracts abroad buyers and customers. In many terms, the offering may be created accessible and provided throughout overseas distributors and agents. Export marketing contains invention to the accurate channels for recompense.
The problem of export marketing is that one should take into an explanation of language differences, cultural differences, and payment preferences and systems differences……………..