Table of Contents
1.1 Produce a profile of a selected small business identifying its strengths and weakness.
Café Rosh objectives.
SWOT analysis of Café Rosh.
Internal and external factors of Café Rosh.
1.2 Carry out an analysis of the business using comparative measures of performance.
The income statement of café Rosh.
2.1: Recommend how to overcome the identified weaknesses in the business.
2.2. Analyses ways in which exiting business performance could be maintained and strengthened
2.3. Recommend with justification, near areas in which the business could expand.
3.1 Produce an assessment of existing business objectives.
3.2 Revise business plans to incorporate appropriate changes.
3.3 Prepare an action plan to implement the changes.
4.1 The impact of the proposed changes on the business and its personnel
4.2 Plan of how the changes will be managed in the business.
4.3 Monitor improvements in the performance of the business with a time-scale.
Small businesses are confidentially owned sole proprietorships, corporations, or partnerships that have less staff and few amounts of annual income than a common corporation or business (Kotler et al, 2016). A small business organization is easier to handle compared to big organizations. It is because the dealings are normally on a small scale and local (Armstrong, 2016). This assignment describes the coffee shop named Café Rosh. Café Rosh is situated at Watney Street, London. It runs a small business. Its main menu is meals, Panini, and drinks. It provides its customers Espresso, Latte, Mocha, Cappuccino, herbal tea, English tea.
This assignment is grouped into four major tasks. The first task describes Café Rosh’s SWOT (strengths, weaknesses, threats, and opportunities) and PESTLE analysis. Then it calculates the business income statement, balance sheet, and income ratios. The second task recommends how to overcome the identified weakness in Café Rosh. It analyses its business performance how could be it maintained and managed. Moreover, it also recommends with justification, near areas in which the business could expand. The third task of this assignment explains the business objectives and plans. It prepares an action plan to implement the changes. The fourth task describes the impact of proposed changes on a business and its personnel. Lastly, it evaluates improvements in the performance of the Café Rosh with a time-scale.
1.1 Produce a profile of a selected small business identifying its strengths and weakness
The Vision of Café Rosh
The business vision of Café Rosh is- it wants to be a welcoming and comforting coffee shop in every community of London. It never wants to feel its guests less than special. It wants to serve better coffee in the world (Café Rosh, 2016).
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The mission of Café Rosh
Its mission is to get people together and wants to enjoy each other’s company. It wants to develop the lives of its guests and promote common humanity. Its vision is to make positive relationships and experiences to its customers (Café Rosh, 2016).
Café Rosh objectives
- To be the best coffee shop in London.
- To maintains almost 50% gross profit in its business.
- To provide the best quality coffee and breakfasts in London. I
- To give its customers high-quality coffee beans (Café Rosh, 2016).
SWOT analysis of Café Rosh
SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance (Kotler, 2016). The company’s strengths and weaknesses are internal factors. A business or company can identify its strengths, weakness, opportunities, and threats by using SWOT analysis (Palmer, 2015). SWOT analysis of Café Rosh is explained below:
- Fresh food and fabulous coffee
- Provides breakfast in the morning
- Serves halal food
- Having outdoor seating
- Extensive range of coffee beans
- Good location
- Customer availability
- The brand name is not so famous
- Income is not increasing
- Congested space
- Not good enough of customer service
- It can start franchising business that is why it can be popular to the customer.
- It can provide a competitive price if it improving in developing countries that can make tea, coffee best and also make breakfast items.
- More capital invests in the UK because the sandwich and coffee shop market is growing rapidly.
- It can merge with another coffee shop.
- It has lots of competitors
- Political instability
- Different policies of the government
Internal and external factors of Café Rosh
Café Rosh is a small coffee shop. It has only one owner. The owner invests a little amount of money in his coffee shop. The owner tries to create a new product of range and wants to make a friendlier environment for its coffee shop (Café Rosh, 2016).
A manager manages the coffee shop. He can keep his management book. The daily sales of coffee shops are managed by the manager. He orders employees to do various types of tasks.
Employees and staffs are the most important internal factors of a coffee shop. They provide excellent customer services and provide different flavored coffee to their customers. Employees are hard-working, active, friendly, skilled, and professional (Café Rosh, 2016).
Customers are also one of the most popular internal factors. Customers want excellent coffee from the café Rosh coffee shop. They also want excellent customer service.
Competitors are the most powerful external factors. Café Rosh competes with the other coffee shops in its area. So they try their best to provide customers a variety of coffee products and give customers excellent customer services………………