Table of Contents
LO1 analyzes the impact and influence which the macro environment has on an organization and its business strategies.
Apple Inc. Vision/Mission.
Apple Inc. Aims and objectives.
Macro-environmental analysis of Apple iPad.
LO2 Assess an organization’s internal environment and capabilities.
Key components of strategic capabilities.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector
Strategic group mapping.
Porter’s five forces model
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.
Porter’s generic strategies.
Apple’s Generic Strategy (Porter’s Model)
An extended model of Bowman’s strategy clock.
Apple is an internationally very well-known America based company. Apples’ business is about the selling of Computer software, PC or personal computer, laptop, mobiles and other wide range of handheld gadgets. Apple Inc.’s brand Macintosh is very popular for its hardware goods. Steve Jobs founded the Apple Company in 1976. Over the time of decades, Apple has become one of the most popular and most used iconic electronics purchased by customers. Apple has a very broad range of products. However, they still handle their every product line with delicacy. Apple treats every product as an independently operating business unit. In this particular paper, Apple’s iPad is mainly focused. This paper analyses the strategic competitive position, their external environment of the business, their value-adding a component to their business strategy. In addition, this paper has been written based on the UK market.
LO1 analyze the impact and influence which the macro environment has on an organization and its business strategies
Apple Inc. Vision/Mission
The mission of one company refers to the objectives of the company and ways of pursuing those objectives (Kotler et al., 2014). On the other hand vision of a company refers to the position where they want to see their selves in the future. A business develops a mission and vision to meet their business’s main purpose, the ultimate goal (Palmer, 2012).
The mission of Apple Inc. is to obtain a maximum market share with improved and increased sales, profit and revenue by providing remarkable consumer service and high quality of products with a feature that adds value to their products. The vision of Apple Inc. is to be the superior and ruling company in the technology market (Apple Inc Annual Report, 2015).
Apple Inc. Aims and objectives
Aims of a business refer to the goals or target position of a business where they want to reach (Kotler et al., 2015). The aim of Apple Inc. is to be the internationally leading company with standard quality of products and services and also growing their business is in the market of the whole world (Apple Inc, 2015).
Objectives are the ways to obtaining the aim of the company through measured, curtained and reported achievable targets (Kotler et al., 2014). According to Apple Inc. (2015), the key objectives of Apple Inc are to increase its revenue, profits, and decrease overall operational cost (Apple Annual Report, 2015).
Macro-environmental analysis of Apple iPad
According to Marshall (2016), the persons who have an interest in the business activities called stakeholders. Apple Annual Report (2016) suggested that the main stakeholders of Apple are employees, customers, investors, government, shareholders, partners and community. Apple maintains good communication with their stakeholder. They also maintain the press release, reporting and press conference. Butcher (2015) stated that analysis of the stakeholder makes the business able to notable engagement plan for their company. To analyze the stakeholders the most used model is the stakeholder Importance and Influences matrix.
Diagram: Stakeholder matrix Source: Butcher (2015)
The diagram above reveals that A, B, C, are boxes that disclose the main stakeholders of a particular business. The key implications of each box are outlined as follows:
In this box, the stakeholder has high importance in the business projects (Liu, 2013). However, they have the least influence on the business project (Butcher, 2015). In the case of Apple, investors are this kind of stakeholder.
In this box, the stakeholder has high importance and high influence on the business (Liu, 2013). This type of stakeholder can make difference in the business production and operations (Butcher, 2015). In the case of Apple, customers, employees and the community are these types of stakeholders.
In this box, the stakeholders have low importance but high influences on the business operations. They have very low interest in the business goals and objectives (Butcher, 2015). In the case of Apple, partners and governments are these types of stakeholders of Apple.
In this box the stakeholder those have low influence and low importance, belong here (Butcher, 2015). In the case of Apple employee families is this type of stakeholder.
The term PESTLE refers to politics, economics, socio-culture, technology, legalities and environment (Kotler et al., 2014). These are key drivers of change for a business that impact the usual business operations. The PESTLE analysis of Apple Inc. is given below: