Task 1.1: You are required to produce a report explaining what ‘added value’ means in terms of customer service.
In marketing, the added value is something that makes goods more appealing to clients.
There is no doubt that in the absence of value-added components virtually any product or service can be driven down to the most bottom line – price. The real issue, though, is that in today’s marketplace where so many products and services are viewed as a commodity, the ability to add value to your product or service is an absolute necessity. So let’s go ahead and take a look at 10 specific ways that you can do it.
- Service levels.
It is possible for a company to differentiate manually not only by given that a higher level of service but by adding diverse levels of service based upon someone’s size, incidence, or quantity of purchase.
- Qualitative preference.
Based upon someone’s level of purchase, involvement, or interaction, the company provide a higher quality of products, perhaps a more sophisticated level of service, dedicated personnel, dedicated phone lines, fax lines, or the like, that gives them a greater opportunity to be treated better than the run of the mill customer happens to be
- 3. Providing expert advice and a tremendously high level of professionalism
Lots of consulting companies, accounting firms, and even medical professionals are paid a tidy sum for the level of advice that they provide. What this means is a higher level of sophistication, wisdom, and understanding about what it is that company does.
- Bundling and packaging.
People not only talking here about the way of product or service actually looks, but people also talking about being able to put together desirable packages, purchasing levels and a series of added benefits that are significant in value and are, themselves, an entire lot more expensive than simply the product is by itself.
- Frequent buyer programs.
This is tied to the concept that the more someone buys the more valuable service, pricing, benefits, and related items they receive. It is somewhat like frequent flyer miles with an airline.
- Transition and education.
As new customers come on stream with the organization may want to provide action or transition teams to help them to be better able to utilize the services or products that the company sells them.
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- Speed of service or delivery.
One of the ways to differentiate an Organization is to guarantee some sort of on-time or faster delivery. It is very well known and accepted that on-time delivery is a key component for charging full or maximum pricing.
- Dedicated personnel.
This works particularly well if a company has a technical product or service or one that requires support. It is not difficult to understand that the more someone is familiar with another person’s account, products, machinery, equipment, or way of doing business; it is far easier to do business with that organization.
- insider information.
This is very common when people are selling information as it relates to stocks, bonds, financial information, or anything related to information or time-specific data. Utilizing this process company may want to consider a regular newsletter (electronic or printed) that updates customers on a regular basis as it relates to very key and important information that they have to have………………