Unit 1 Business and the Business Environment Assignment with Level 5 (GC01228)

Table of Contents

Introduction.

LO1.

P1 Explain different types and purposes of organizations; public, private and voluntary sectors, and legal structures

P2 & M1 Explain the size and scope of a range of different types of organizations.

LO 2.

P3 & M2 Explain the relationship between different organizational functions and how they link to organizational objectives and structure.

LO3.

P4 & M3 Identify the positive and negative impacts the macro environment has upon business operations of EasyJet, supported by specific examples.

LO4.

P5 & M4 Conduct internal and external analysis of EasyJet in order to identify strengths and weaknesses

P6 Explain how strengths and weaknesses interrelate with external macro factors.

Conclusion.

Reference 1

Introduction

An organization can be defined as an institution that is governed by a group of people to give services for attaining a targeted goal.  An organization has various types of managers and the responsibility of managers can be classified in different ways. The most important functions of managers are preparing planning, coordinating required activities, creating the structure of the organization, organizing management bodies, staffing adequate manpower, motivating personnel, and controlling the overall activities of the firm (Scheer, 2015).

In this paper, the researcher has been focused the EasyJet Airlines. It is the British airline headquarter that situated in London Luton Airport. EasyJet Airlines offers various types of airline services in the area of the domestic and international regions. It provides service around 820 routes in 30 countries all over the world. In the London Stock Exchange, EasyJet plc is a listed firm and has FTSE 100 Index. Easy Group Holdings Ltd has a 34.62% stake in the London stock exchange (as of July 2014). It has 11,000 employees in the UK (EasyJet, 2017).

The organization has taken a plan to change the environment of business in respect global world. The demand for automobiles has increased due to an increase in cars price as well as fuel prices.  The equipment of the vehicle and its costs are also increasing day by day. In this competitive market, business firms can generate innovative ideas as well as business strategies to survive the market (Sorensen, 2015). Therefore, the researcher has been focused on some strategies for helping EasyJet UK. This paper also will help to understand the various functions and structures of various organizations.

LO1

P1 Explain different types and purposes of organizations; public, private and voluntary sectors, and legal structures

Business is an economic activity that produces new goods and services for customers to earn profits. According to Anandarajanet al. (2015), the business environment includes various issues. Some of the issues include customers, resources, competitors, suppliers, distributors, industry trends, substitutes, regulations, government rules and regulations, economy, population, innovation, and technology. It has shown that human, physical as well as financial resources are the key factors for the firm which directly affects the organization. EasyJet is an international firm

These kinds of organizations have to acquire a competitive advantage by using pricing strategy, quality strategy as well as a marketing strategy. Most of the studies focused that technological change and government rules and regulations have been influenced by the business organization rapidly. It is also noticed that customers are also an important factor for the firm. The success and prosperity of a business depend on the customer’s satisfaction. It is also viewed that there are two kinds of automobile industries are found (Scheer, 2015). One is direct and another is indirect.

Organizations can be classified into five types. These organizations include private, public, government co-operatives, charities, and NGO organizations. According to Craig and Campbell (2015), private organizations are organized and managed by private individuals or a group of individuals for earning profit. Tesco PLC can be regarded as a private firm in the UK. Private organizations can be categorized under sole proprietorship, limited company, and can be cooperative firms. Public organizations are organized and managed by the government or agencies that are recruited by the government. The main motive of public organizations is to improve the condition of citizens and improving the overall condition of the country (Scheer, 2015). In England, the National Health Service is considering a public organization. According to Tayuret al. (2015), charity, voluntary organizations, and various communities are considered as voluntary sectors. Profit is not the aim of these organizations and Cancer Research is regarded as a voluntary firm in the UK.

According to Werbach and Hunter (2015), business firms such as EasyJet in the UK offer various types of services. The decision of EasyJet is prepared on the basis of profitability, share, technical capacity, and social responsibility of the organization. It is cleared that EasyJet is a sole proprietorship business firm.  That is why; this organization can easily establish and it has not required additional formalities. This business organization is managed and controlled by the owner of the organization. All business decision is made by the owner or on the basis of owner concept. It has also been noticed that EasyJet functions are managed by the headquarter of London.

The activities patterns and time schedules are set up by top-level management. The organization has an HRM department to make a close link between management and personnel (Craig and Campbell, 2015). The firm has a marketing department that creates a strong profitable relationship with its clients.  The activities of EasyJet are performed due to attain the objectives of the top-level manager not for the staff.  But due to unlimited liability, the owner of the organization has unlimited risk and uncertainty. It has also viewed that there is a high level of market competition in the area of London in services firms like EasyJet.  It is very hard and difficult for small firms to collect adequate funds. Therefore, organizations make some strategies to survive in a competitive market.

P2 & M1 Explain the size and scope of a range of different types of organizations

Organizations can be classified into five types. These organizations include private, public, government co-operatives, charities, and NGO organizations. Limited companies are basically regarded as an association of corporate. These companies have artificial entities and legal rights to do tasks like a person.  That is why, all properties, as well as assets, are belonged to the company, not to stakeholders. The properties of the stakeholders are also free from all liability and the company can’t use the stakeholder’s properties.

Thus is ensured that the member’s liability of the company is limited. According to Sharma et al. (2015), there must be needed two or more people to establish a public limited company.  Public limited companies also need various documents and some additional obligations. Documents of the limited company include memorandum and articles of association………….

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