Survey Questionnaire Sample (GC02050)

Survey Questionnaire

For

The general people regarding the impact of digital marketing tools on the outcome of UK general elections

Aim of survey

The purpose of this research is to analyze the impact of digital marketing tools on the outcome of UK general elections. The goal of this survey is to provide recommendations for UK political parties to improve the efficiency and effectiveness of digital marketing tools in their campaigns. The data will not be misused or used to identify any individual consumers; it will only be used for research purposes, and as an MSc dissertation (coursework) at university.  The researcher will strictly maintain data anonymity, confidentiality and privacy. Therefore, your participation is highly appreciated so that your views can be presented accurately in this research.

Questionnaire

Q1. What is your age group?

• 18-25
• 26-35
• 46-45
• 46-55
• 56+

Q2. What is your gender?

• Male
• Female

Q3. How often do you receive content/messages through digital tools like social media, email, mobile messaging?

• Daily
• Weekly
• Fortnightly
• Once a month
• Occasionally

Q4. To what extent do you agree or disagree that you understand better the issues and debates that have characterized the general election campaign through digital marketing tools (like social media, email, and mobile devices)?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q5. To what extent do you agree or disagree that you understand better what the parties stand for through digital marketing tools (like social media, email, and mobile devices)?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q6. To what extent do you agree or disagree that digital marketing tools (like social media, email, and mobile devices) do not give you the space to debate issues in detail?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q7. To what extent do you agree or disagree that you are only able to discuss political issues with people who have similar views to your own through digital marketing tools (like social media, email, and mobile devices)?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q8. To what extent do you agree or disagree that politicians should use social media to share their views, policies and values?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q9. To what extent do you agree or disagree that politicians should use social media to reply and engage with people who ask them questions and send them comments on digital marketing tools (like social media, email, and mobile devices)?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q10. To what extent do you agree or disagree that politicians should use digital marketing tools (like social media, email, and mobile devices) to gather comments from constituents and reflect them in the decisions they make?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q11. How likely, if at all, would you be to contact or interact with political representatives (like MPs and Councilor) through digital marketing tools (like social media, email, and mobile devices)?

• Very likely
• Fairly likely
• Neutral
• Somewhat unlikely
• Very unlikely

Q12. To what extent do you agree or disagree that political representatives, such as MPs should have an account on social media?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q13. To what extent do you agree or disagree that the use of digital marketing tools (like social media, email, and mobile devices) improves the democratic process by encouraging more open discussion and greater access to political debate

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q14. To what extent do you agree or disagree that the use of digital marketing tools (like social media, email, and mobile devices) gives a better understanding of politicians

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

Q15. How would you like to recommend to the political parties in the way of increasing efficiency and effectiveness of digital tools usages in their campaigns?

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Thank you for your participation

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