Table of Contents
The significance of Hofstede’s cultural dimensions theory.
The agreeable and disagreeable areas of Hofstede’s cultural dimensions theory.
Recommendation about Hofstede’s cultural dimensions theory.
Culture is the most important parameter that bears the nations’ perspectives and behavior of the individuals. Hofstede’s cultural dimensions theory is a theory that mainly discusses the cultural dimensions that have several impacts on society and business. There are four cultural dimensions of Hofstede’s cultural dimensions theory are discussed in this article. Cultures became changes to commensurate with the changes in the modern world. So, this theory is most important to understand the cultural changes and their influences. Besides the several agreeable parts with the theory that is most significant for society, many researchers have several disagreeable areas against this theory.
The significance of Hofstede’s cultural dimensions theory
In 1984, Dutch management researcher Geert Hofstede established a theory known as Geert Hofstede’s cultural dimensions theory. This theory is mainly created for understanding the different culture of different countries that has an impact on the business strategies and management (Smith, 2018). This theory also provides the differentiating features of several cultures and considered an important theory for the business.
In this article, there are mainly four kinds of cultural dimensions are discussed such as individualism/collectivism, power distance, uncertainty avoidance, and masculinity/femininity. These plays most significant roles both in the society and business sectors Their importance are as follows:
Figure: Hofstede’s cultural dimensions theory Source: Aberdin (2017)
Individuals vs. Collectivism
Hofstede’s cultural dimensions theory discusses the individuals and collectivism that have a great influence on society. A culture that emphasizes the importance of individual space to achieve individual goals and collectivism depends on the achievements of the group that related to the individual reputation. There are two main ways to understand the relationship between individuals and collectivism. The first is personalization, which says that every person is working on their own, creating their own preferences and since they communicate with the rest of the group, as an individual. Collectivism is the second way, and as it becomes the group’s initial, instantly lost along with the individuals.
Power distance is one of the most important parts that should be analyzed for society and conducting business properly. It mainly is the measurement factors that evaluate the less and high powerful member of the organization and their realization about that. Power distance is an abstract substance that cannot able to measure the power distribution of the members but figure out their feelings regarding that (David, 2017). Less power- distance denotes that the power distribution will be equal among the members of the organization that is democratic and high power distance denotes that the power distribution will be unequal. So, understanding the power distance is most important.
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Uncertainty avoidance mainly deals with several uncertain, unknown conditions, unexpected events that society needs to change their instinctive features to commensurate the happiness and security of their own. For these reasons, it plays the most significant role in the business as well as the entire society. Uncertainty avoidance is generally ambiguous and it is trying to find out their main sources. A high score in these parameters means the society needs little tolerance of changes and a low score means the society needs large tolerance of changes against these problems.
The most significant part of Hofstede’s cultural dimensions theory is discussing masculinity/femininity and that makes it an exclusive and dynamic cultural dimension model. This level emphasizes the way a society’s attainment or takes care of. Masculinity is considered to be a feature that focuses on goals, wealth, and different gender roles. Femininity is considered to be a feature that plays a role in care and care, sex equality, environmental consciousness, and other gender responsibilities.
Hofstede’s cultural dimensions theory has several significant roles in the business field and the entire society. So, analyzing and practicing this cultural dimension theory is very helpful.
The agreeable and disagreeable areas of Hofstede’s cultural dimensions theory
Hofstede’s cultural dimensions theory has a great impact on the business sectors. To conduct business properly, to evaluate the culture of this company, nations, and countries is most important. There are different culture are exists in different countries. There are some agreeable and disagreeable points about Hofstede’s cultural dimensions theory.
Hofstede’s cultural dimensions theory is a worldwide popular theory. It describes several cultural factors that have significant roles in the business. Many researchers thought that this theory is most relevant and has the capacity of creating several pioneer activities. The individuals and also group people have the chance to make various different things that are essential for their culture and this theory can measure that. This theory describes individualism and collectivism. Thus we can know about individualism and collectivism and measure the relationship between them. Hofstede’s cultural dimensions theory is most essential for the market place. To conduct business globally an organization faces several different cultures then this theory plays the most helpful role (David, 2017).
On the other hand, there are also some disagreeable sectors of Hofstede’s cultural dimensions theory. Some researchers thought that if the appropriate methodology and tools are used in this survey/research this will give the wrong information. Then this theory cannot be helpful for society and business organizations ( Aberdin, 2017). In theory, mainly emphasizes the large and popular culture, it ignores the several small cultures that exist within the same nations. For example, Great Britain consists of three countries like England, Scotland, and Wales. Hofstede’s cultural dimensions theory mainly focuses on the culture of the largest country among them and emphasizes the country’s culture mainly not several individuals’ cultures. The structure of this theory is very firm and inflexible to accommodate different views available (Mike, 2018). The most disagreeable part of this theory is it is unevenly distributed among the society.
Recommendation about Hofstede’s cultural dimensions theory
Although Hofstede’s cultural dimensions theory is most important and popular in society as well as the business field, it has several areas to be improved. In this article there are mainly four kinds of cultural dimensions are applied. But at present days, Hofstede’s cultural dimensions theory has six cultural dimensions. The other two dimensions are long term orientation vs. short term orientation and indulgence vs. restraint ( Aberdin, 2017). These two dimensions are important to apply in the business to expand the business globally and get benefited. This theory cannot able to the accurate measurement of the changing and impact of the culture. So, appropriate tools and developed methodology should be applied for better and accurate results.
Hofstede’s cultural dimensions theory is most important for the business that exists in its business internationally. The international business faces various cultures that sometimes maybe a challenge for the company to conduct its business. In this situation practice of Hofstede’s cultural dimensions theory is very helpful. But this theory has some lacking areas, so it this recommended to improve these sectors for better application in the society as well as business sectors.