The purposes of this paper are to significantly explore the judicious matters of John Lewis Company, to give suggestions for John Lewis. Therefore, the paper firstly explores the company surroundings of John Lewis applying planned investigation models along with then suggests applying strategic making of decision models.
The main findings of this paper appear from numerous resources, where the resources included are both quantitative as well as qualitative. Equally quantitative and qualitative resources connected to John Lewis Company are composed of mostly John Lewis Annual Report-2014. It discusses deliberate models along with their function mostly appear from numerous websites, journals, and books, where the major book applied is “Principle of Marketing ” wrote by Kotler et al. (2014) as well as ” Introduction to marketing” wrote by Palmer (2012).
For exploring company surroundings in addition to aggressive situations, the Five Forces model of Porter along with SWOT structure have been used. In contrast, for creating a planned assessment, Ansoff’s Growth model plus the Blue Ocean planned model have been applied. Five Forces model of Porter reveals that John Lewis has equal chance along with warnings in the present marketplace. Therefore, if John Lewis can conquer the warnings recognized as well as can get the prospect recognized; it will be capable to achieve sustainable aggressive benefits. SWOT investigation discloses if John Lewis can decrease its flaw with warnings, and can apply the present powers along with the prospective chance efficiently, it will be capable to achieve sustainable aggressive benefits. Ansoff’s Growth model recommends John Lewis to enlarge its action chance extra shops in limited locations such as Tesco in addition to Sainsbury’s to develop trades and marketplace distribute, to concentrate on marketing on online, people medium market, as well as portable mechanism market, to draw knowledge level of consumers, also to connect consumers throughout making extended period connection throughout effective consumer relationship marketing (CRM).
Blue Ocean Strategy model recommends John Lewis to remove its superiority goods with honesty along with reliability, to increase its goods to intention consumers during the diverse market in addition to promotional operations, to believe in wounding goods cost a small, plus to make innovative marketplace establishing modernization and resourceful goods throughout R &D. The associate has discovered lots from this assignment. This task has improved associated hypothetical actions in addition to useful skills. Mainly significantly it developed associates’ interpersonal abilities and technical abilities. At last, during this assignment, the associate has given lots in the team conversation. Associate donations were in group making, data gathering, and contribution, assessing the group development, in addition to signifying the group to develop activities and achieve groups’ aims and objects.
Table of Contents
2.0 Strategic models applied to analyze John Lewis business environment
2.1 Porter’s Five Forces Framework.
2.2 SWOT Analysis.
2.3 BCG matrix.
2.4 Porter’s Value Chain Analysis.
3.0 Decision-making models applied to John Lewis.
3.1 Ansoff’s Growth Model
3.2 Blue Ocean Strategic Model
5.0 Recommendations for John Lewis.
This paper has significantly investigated the company surroundings and business environment of John Lewis in cases of deliberate factors. John Lewis is an organization and superstore that is working diagonally in the United Kingdom. John Lewis has been rising up gradually along with progressively with enlarged trades in addition to benefits. This paper has concentrated on different models used along with their purpose in the case of John Lewis’s business activities.
The business strategic models have been divided into two parts: models for investigating company atmosphere; as well as models for creating deliberate judgments. For investigating company surroundings plus aggressive situations, the Five Forces Model of Porter and SWOT analysis have been used. In contrast, for creating strategic choices, Ansoff’s Growth matrix/model and Blue Ocean Strategic model have been applied. Then, this paper has reviewed the result of the models applied. Finally, the organization, John Lewis, has been recommended and suggested to develop its strategy for gaining the organizational goals.
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2.0 Strategic models applied to analyze John Lewis business environment
Strategic models applied in this paper have been grouped into two parts: models for investigating company surroundings and business environments, as well as models for creating judgment and strategic choices. Kotler et al. (2014) stated that company surroundings and business environment include equally external and internal business circumstances. Therefore, when company surroundings and business environments are investigated, it is required to investigate both internal and external business issues. For investigating the external business factors of John Lewis, this paper has applied the Five Forces Model developed by Porter. For investigating internal business factors and issues of John Lewis, the SWOT analysis tool has been applied.
2.1 Porter’s Five Forces Framework
This model concentrates on five major factors that identify the pleasant appearance of the marketplace in addition to aggressive forces. This model is mostly applied by companies to recognize if innovative goods or works are beneficial or not (Kotler et al., 2014). The main forces of this model, identify the forces of a company in the current aggressive marketplace as well as recognize the company polices. As well, the model aids to keep away from faults and develop flaws. However, there are limitations to this model. The main restraint of this model is it cannot give data on the company’s internal issues and factors; it only investigates company external factors. Additionally, the model only highlights on main external forces, but a company in common faces lots of extra disputes that appear from external business factors (Kotler et al., 2014).
|Porter’s Five Forces Model applied to John Lewis business|
|Porter’s Five Forces||Analysis of John Lewis|
|Aggressive competition||John Lewis faces elevated contests from H&M, Morrison, Primark, Sainsbury’s, ASDA, Tesco, and other competitors. Thus, it should be more strategic to gain sustainable competitive advantages in the competitive market places (John Lewis, 2016).|
|New entrants in the competitive market||Warning of innovative and new entrants is little as it would be price effective to unit sequence shops such as John Lewis. Additionally, John Lewis is an established dealer that has a well-built kind representation in addition to develops consumer reliability (John Lewis, 2016).|
|Alternative goods and forces||Warning of alternatives goods and substitutes are very elevated as participants (counting Marks and Spencer, and Tesco, etc) are improving related goods and services (John Lewis, 2016).|
|Consumer dealing power||Consumers have elevated dealing power as they have many options with fewer prices. Because of many competitors, customers can easily find out alternative choices with cheaper prices which gives hard time to the business of John Lewis (John Lewis, 2016).|
|Suppliers dealing with power||suppliers have little trading power as John Lewis mostly relies on its personal trade policies and own branded goods (John Lewis, 2016).|
Table: Porter’s Five Forces Model analysis on John Lewis Source: Reporter
2.2 SWOT Analysis
SWOT investigation is a method that is used to investigate the company’s strengths, weaknesses, opportunities plus threats. The major benefit of SWOT structure is it aids the companies to investigate equally interior in addition to exterior issues. Kotler et al. (2014) stated that, on the other hand, if the companies relied only on this model, it cannot achieve its organization aims as well as objects as there are mixtures of factors that force on company act……………….