Table of Contents
Task A: Conduct Environmental and Competitive Analysis of Apple Inc and Justify whether Apple’s success is strategically sustainable.
3.0 Task 2: Identify and describe the possible strategic paths for Apple Inc 2016.
3.1 Apple Inc Vision/Mission.
3.2 Apple Inc Aims and objectives.
3.3 Apple’ Positioning for 2016.
3.3 Ansoff Growth Matrix for Apple 2016.
3.4 Bowman’s Strategic Clock.
4.0 Task 3: Discuss Apple Inc’s creativity and innovations in its strategic performance.
4.1 Importance innovation and creativity in businesses’ strategic performance.
4.2 The uniqueness of Apple’s product design elements.
4.2.1 Shape, color, design, features of Apple products with their relevancy as well as usefulness to the customers
4.2.2 Brand position of Apple in customers’ minds in comparison to competitors.
5.0 Task 4: Critical evaluation of research findings and an explanation of what the researchers have learned from this coursework.
5.1: Critical evaluation of research findings.
5.2 Discuss what the researchers as group consultants have learned from this coursework.
Strategic management plays a significant role in business success. For making effective strategic decisions for the business, the decision-makers need to analyze the business environment and its competitive advantages (Johnson et al., 2014). The strategic management team also needs to evaluate innovations and creativity in products and services in comparison to competitors, when they make any strategic decision for the business (Kotler et al., 2014). This essay focuses on strategic management issues in terms of the specific business environment, Apple Inc.
Apple Inc is one of the leading global technology companies founded by Steve Jobs in 1976 in the US (Apple Inc, 2015). Apple operates in most of the countries over the world and serves millions of customers every week online and offline with the support of about 115,000 devoted and dedicated workforces. The key products of Apple are computer software, consumer electronics, online services, iPhone, tablet computer, iPad, Apple Watch, Mac personal computer, iPod portable media player (Apple Inc, 2015). Apple has been the world’s biggest IT company by total assets and revenue and third by the mobile phone manufacturer. In 2015, the total revenue of Apple Inc has been $233 billion. In addition, it has enjoyed brand loyalty with improved brand equity worth $118.9 billion (Elliott, 2014).
This essay first conducts an analysis of Apple’s business environment and its competitive positions in section 2.0. Then, the essay uses a number of models and theories to recommend Apple Inc to make its strategic decision in section 3.0. Next, the essay evaluates the innovations and creativities of Apple’s products and services in section 4.0. Following this, the essay outlines what the researcher has learned from this assignment and how the researcher has contributed to the Group Discussion. Finally, the essay concludes the research findings in section 5.0.
Task A: Conduct Environmental and Competitive Analysis of Apple Inc and Justify whether Apple’s success is strategically sustainable
Competitive analysis is very significant to develop effective strategies for a business. In this paper, two particular models- PESTLE Analysis, SWOT Analysis – are applied to assess the environmental and competitive issues of Apple Inc.
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PESTLE refers to political, economic, social, technological, legal, and environmental factors. This tool is applied to analyze the business’s external environment (Kotler et al., 2012).
PESTLE Analysis for Apple Inc
|Theory||Impacted sector||Analysis of Apple’s situations||Opportunity/Threats|
These forces are those which come from government bodies or a country’s political circumstances
|Sales and profits||Apple is facing several challenges that come from governments and political issues in different nations.||Threats|
These factors are those which are economy-related such as GDP, inflation as well as deflation, etc
|Sales and profit||Volatile currency rates and fiscal and monetary policies, inflations, and GDP variations impact on Apple’s strategic decisions.||Threats|
Social factors are related to the local people, community, and society where the businesses operate.
|The social structures and demographic characters are changing frequently.||Threats|
Technological issues are related to technologies installation and usages in business operation in comparison to competitors usages
and brand image
|The unique features and functions of Apple’s technologies have given itself sustainable competitive advantages.||Opportunity|
These issues related to customer rights from sellers about product quality, integrity, prices, or other buying and selling related issues.
and Brand image
|Apple faces several legal issues that come from local governments and legal authorities.||Threats|
These factors are related to local and global environments such as global warming, social responsibility, etc.
|Sales revenue, profit, market share, etc.||Environmental factors such as global warming, earthquakes, carbon emission, etc. impact on Apple’s strategic decisions.||Threats|
|Citation: Palmer, (2012)|
Justifications: According to PESTLE analysis on Apple business, Apple is facing several challenges that come from government and political issues in different countries, social factors where Apple operates, global environment factors, economic factors, and legal issues regarding consumer rights. Thus, Apple has to be more strategic in its decision to tackle these challenges that come from the external environment. However, the technological factors, the rising trend in the global economy, and demographic changes mainly increased populations with higher education, and income levels are providing opportunities to Apple to maximize its business. Therefore, Apple should consider these issues in its strategic decision making to take the opportunities and gain sustainable competitive advantages……………………………..