Strategic Management – Assignment 3 with Hayward Tyler (GC0470)

Executive Summary

The aim of this report is to conduct a strategic analysis for a business. The name of the business is Hayward Tyler. The key findings of this report come from several books, journals, and websites including Hayward Tyler’s website. This report does both internal and external analysis of the business environment of Hayward Tyler. For conducting external analysis two tools are used in this report, which are PESTLE and Porter Five Forces Model. The PESTLE analysis is conducted to define the trends and key drivers of Hayward Tyler’s business. Then, the Porter Five Forces model is analyzed to define the power of Hayward Tyler’s business.  Next, an internal analysis of Hayward Tyler is done using the VRIN framework, analyzing core competencies, and competitive advantages.

The internal and external analysis of Hayward Tyler’s show that Hayward Tyler is facing a number of challenges. The key challenges are coming from economic factors, political factors, social and cultural factors, technological factors, legal and environmental factors. However, the internal analysis shows that although Hayward Tyler is facing a number of challenges, mainly from its external environment, it is performing better with its competitive advantages and core competencies.

Table of Contents

Executive Summary.

Introduction.

Overview of Hayward Tyler

External Analysis.

Trends.

Key Drivers.

Power

The notion of attractiveness.

Internal Analysis.

Resources analysis of Hayward Tyler

VRIN Analysis.

Benchmarking Emirates Core Competencies.

Competitive Advantage.

The notion of Distinctiveness.

Conclusion.

References.

Appendices.

Appendix A: PESTLE Analysis Tool

Appendix B: Demand for online marketing.

Introduction

Strategic management and developing effective strategies are essentials for a business to gain success. Thus, it is essentials for a business like Hayward Tyler to analyze both internal and external business environments before making any major decisions (Johnson et al., 2014). As a result, this paper conducts a strategic management analysis for the business of Hayward Tyler. In the first section, the external analysis of Hayward Tyler is done using two key tools called the PESTLE tool and Porter Five Forces Model. These two tools provide the key trend, drivers, and powers of Hayward Tyler. In the second section, the internal analysis of Hayward Tyler is done by using the VRIN analytical tool, defining core competencies and competitive advantages.

Overview of Hayward Tyler

Hayward Tyler is a UK-based company that operates in the global market including the US, China, and India. It operates in the global energy sector. It designs high-temperature applications. It also services and manufactures fluid-filled electric motors as well as pumps in the energy sector. It invests a lot in the R&D and training and development sector. It also invests millions of pounds in a new Centre of Excellence (Mayward Tyler, 2017).

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External Analysis

The PESTLE analysis tool is applied to understand the trends within the market where Hayward Tyler operates. According to Kotler et al. (2014), PESTLE means political, economic, social, technological, legal, and environmental factors. The PESTLE Analysis tool is shown in Appendix A. This analysis shows that trends within the market as follows:

Trends

Volatile global economy: according to Guardian (2016), the global is very volatile mainly because of the Brexit issue between the UK and EU, and after electing Donald Trump as prime minister in the US. A statistician at Reuters said the current year started with Wall Street’s biggest fall in the century. The UK currency dropped more than 20% within the three months because of Brexit issues. Thus, three key fears influence the global markets that are oil prices, political instability in the US, Brexit issue between the EU and UK.

Economic up-turn in China and India: the growing economy of China and India has been a bigger challenge for the global market including the US, EU, and the UK. However, China and India are providing lots of opportunities for multinational organizations including Hayward Tyler. This is because these two markets are huge that gives lots of opportunities for Hayward Tyler to extend its business, revenue, and profits (Guardian, 2016).

Online demand: in this current digital age the demand for online marketing is growing up. According to a survey conducted by McGee (2017), there has been a stronger demand for SEO and social media like Facebook and YouTube. 75% of respondents said the demand for social media is increasing, where 72% of total respondents said the demand for SEO is growing up. However, the demand for e-mail marketing and PPC is decreasing according to 12% of respondents and 10% of respondents respectively. The demand for online marketing is shown in Appendix B

Personalization technology: according to Mayward Tyler (2017), technology within the energy and motor industry is becoming more creative than ever before. This industry attracts potential and targets customers through high customer retention and loyalty. The CEO of Mayward Tyler said the customers are looking for more customized products than ever before. Thus, it has been facing challenges to meet customer changing needs and demand and to retain and make loyal to them by engaging within the business for a long time.

Key Drivers

Consumer satisfaction: customer satisfaction has been a factor in the energy and motor industry. According to IPSOS (2017), the traditional demographic factors such as race, gender, and age do not have a significant impact on customer satisfaction in the motor and energy industry.  However, the buying power in the energy industry has increased across the market affecting the satisfaction level among the demographic groups and vehicle owners. For example, older people would like to give higher scores than younger people. Appendix C shows the customer satisfaction level in the energy industry…………………

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