• Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
    • RegisterLogin
    • GET STARTED
Global Coursework
  • Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
  • RegisterLogin
  • GET STARTED

Strategic Management

Global Coursework has huge resources and study materials for students across the world. It has now over 10 millions documents
  • Home
  • Blog
  • Strategic Management
  • Strategic Management – Assignment 3 with Hayward Tyler (GC0470)
Strategic Management - Assignment 3 with Hayward Tyler

Strategic Management – Assignment 3 with Hayward Tyler (GC0470)

  • Categories Strategic Management
  • Comments 0 comment

Executive Summary

The aim of this report is to conduct a strategic analysis for a business. The name of the business is Hayward Tyler. The key findings of this report come from several books, journals, and websites including Hayward Tyler’s website. This report does both internal and external analysis of the business environment of Hayward Tyler. For conducting external analysis two tools are used in this report, which are PESTLE and Porter Five Forces Model. The PESTLE analysis is conducted to define the trends and key drivers of Hayward Tyler’s business. Then, the Porter Five Forces model is analyzed to define the power of Hayward Tyler’s business.  Next, an internal analysis of Hayward Tyler is done using the VRIN framework, analyzing core competencies, and competitive advantages.

The internal and external analysis of Hayward Tyler’s show that Hayward Tyler is facing a number of challenges. The key challenges are coming from economic factors, political factors, social and cultural factors, technological factors, legal and environmental factors. However, the internal analysis shows that although Hayward Tyler is facing a number of challenges, mainly from its external environment, it is performing better with its competitive advantages and core competencies.

 

Table of Contents

Executive Summary.

Introduction.

Overview of Hayward Tyler

External Analysis.

Trends.

Key Drivers.

Power

The notion of attractiveness.

Internal Analysis.

Resources analysis of Hayward Tyler

VRIN Analysis.

Benchmarking Emirates Core Competencies.

Competitive Advantage.

The notion of Distinctiveness.

Conclusion.

References.

Appendices.

Appendix A: PESTLE Analysis Tool

Appendix B: Demand for online marketing.

 

Introduction

Strategic management and developing effective strategies are essentials for a business to gain success. Thus, it is essentials for a business like Hayward Tyler to analyze both internal and external business environments before making any major decisions (Johnson et al., 2014). As a result, this paper conducts a strategic management analysis for the business of Hayward Tyler. In the first section, the external analysis of Hayward Tyler is done using two key tools called the PESTLE tool and Porter Five Forces Model. These two tools provide the key trend, drivers, and powers of Hayward Tyler. In the second section, the internal analysis of Hayward Tyler is done by using the VRIN analytical tool, defining core competencies and competitive advantages.

Overview of Hayward Tyler

Hayward Tyler is a UK-based company that operates in the global market including the US, China, and India. It operates in the global energy sector. It designs high-temperature applications. It also services and manufactures fluid-filled electric motors as well as pumps in the energy sector. It invests a lot in the R&D and training and development sector. It also invests millions of pounds in a new Centre of Excellence (Mayward Tyler, 2017).

Our Recommended Resources:

Strategic Quality and Systems Management Assignment

Strategic Management Analysis Assignment Sample

External Analysis

The PESTLE analysis tool is applied to understand the trends within the market where Hayward Tyler operates. According to Kotler et al. (2014), PESTLE means political, economic, social, technological, legal, and environmental factors. The PESTLE Analysis tool is shown in Appendix A. This analysis shows that trends within the market as follows:

Trends

Volatile global economy: according to Guardian (2016), the global is very volatile mainly because of the Brexit issue between the UK and EU, and after electing Donald Trump as prime minister in the US. A statistician at Reuters said the current year started with Wall Street’s biggest fall in the century. The UK currency dropped more than 20% within the three months because of Brexit issues. Thus, three key fears influence the global markets that are oil prices, political instability in the US, Brexit issue between the EU and UK.

Economic up-turn in China and India: the growing economy of China and India has been a bigger challenge for the global market including the US, EU, and the UK. However, China and India are providing lots of opportunities for multinational organizations including Hayward Tyler. This is because these two markets are huge that gives lots of opportunities for Hayward Tyler to extend its business, revenue, and profits (Guardian, 2016).

Online demand: in this current digital age the demand for online marketing is growing up. According to a survey conducted by McGee (2017), there has been a stronger demand for SEO and social media like Facebook and YouTube. 75% of respondents said the demand for social media is increasing, where 72% of total respondents said the demand for SEO is growing up. However, the demand for e-mail marketing and PPC is decreasing according to 12% of respondents and 10% of respondents respectively. The demand for online marketing is shown in Appendix B

Personalization technology: according to Mayward Tyler (2017), technology within the energy and motor industry is becoming more creative than ever before. This industry attracts potential and targets customers through high customer retention and loyalty. The CEO of Mayward Tyler said the customers are looking for more customized products than ever before. Thus, it has been facing challenges to meet customer changing needs and demand and to retain and make loyal to them by engaging within the business for a long time.

Key Drivers

Consumer satisfaction: customer satisfaction has been a factor in the energy and motor industry. According to IPSOS (2017), the traditional demographic factors such as race, gender, and age do not have a significant impact on customer satisfaction in the motor and energy industry.  However, the buying power in the energy industry has increased across the market affecting the satisfaction level among the demographic groups and vehicle owners. For example, older people would like to give higher scores than younger people. Appendix C shows the customer satisfaction level in the energy industry…………………

 

For Full Documents Click Download Button

Free – Download Checkout Added to cart

  • Share:
author avatar
Editorial Team

Previous post

Strategic Management Analysis at The IKEA (GC0469)

Next post

Strategic Quality and Systems Management Assignment (GC0471)

You may also like

Global Business Management _Free Assignment
Global Business Management _Free Assignment (GC01717)
18 September, 2021
Theoretical Perspectives on Management Sample Assignment
Theoretical Perspectives on Management Sample Assignment (GC01714)
16 September, 2021
Unit 7.2 Global Business Strategy Sample Assignment
Unit 7.2 Global Business Strategy Sample Assignment (GC01707)
16 September, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Treading Quarry

    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    11Jan2022
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    04Feb2020
    Strategic Macro-Environmental Factor Analysis (GC012)
    Strategic Macro-Environmental Factor Analysis (GC012)
    04Feb2020
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    04Feb2020
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    04Feb2020
    Managing Communications, Knowledge & Information (GC009)
    Managing Communications, Knowledge & Information (GC009)
    04Feb2020
    The Macro Environment And Business (GC005)
    The Macro Environment And Business (GC005)
    04Feb2020
    Significance of Micro-Environment And the Context of Economics (GC004)
    Significance of Micro-Environment And the Context of Economics (GC004)
    04Feb2020
    Briefly Describe the Term Macro Economics (GC003)
    Briefly Describe the Term Macro Economics (GC003)
    04Feb2020
    HND in Nursing: Group Clinical Supervision (GC002)
    HND in Nursing: Group Clinical Supervision (GC002)
    04Feb2020

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Sign up for Newsletter

    Become an Instructor

    Join our community of students around the world and sell your courses.

    Learn More

    Our Main Categories

    • Business
    • DBA Research Proposal
    • Research Proposal
    • Research
    • Blog

    Get To Know Us

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us

    Contact Us

    • info.globalcoursework@gmail.com
    • +44(0)7805072437
    • 56B Bigland Street, London, E1 2ND UK.
    Facebook-f Twitter Linkedin-in Youtube

    Global Coursework all Copyright Reserved @2020

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us
    [miniorange_social_login shape="longbuttonwithtext" theme="default" space="4" width="240" height="40"]

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Register a new account

    Are you a member? Login now