Strategic Management Assignment 2 _Hayward Tyler (GC0465)

EXECUTIVE SUMMARY

For every organization, there are strategic options presented to it in response to its positioning in the industry, for Hayward Tyler in the global market, this study has proposed strategic options or choices to it in terms of directions at the corporate level and choice at the business level. For Hayward Tyler to maintain its leadership position in the global energy industry recommendation of market penetration with the extended offer has been proposed and the hybrid strategy has been proposed for the company to gain competitive advantages over its competitors Hayward Tyler is facing severe competitiveness from its competitors.

The key competitors of Hayward Tyler are ABB Ltd, Atlas Copco, General Electric Co, Sandvik AB, Vestas Wind System, Siemens Ag. These competitors are giving hard time to Hayward Tyler to gain sustainable competitive advantages and improved revenue and profits. This study also assessed the environmental factors and strategic capabilities of Hayward Tyler that would enable it to adopt the proposed strategy and the SAFe evaluation criteria were adopted to assess the effectiveness of the proposed strategy. The study concluded by noting that the proposed strategy is aligned to Hayward Tyler’s mission and vision hence making it suitable, acceptable, and feasible.

Table of Contents

1.0 Introduction.

2.0 Overview of Hayward Tyler

Task 2: Strategic Choices for Hayward Tyler

Hayward Tyler’s mission and vision.

Hayward Tyler Aims and objectives for 2016.

Customer segmentation.

Mayward Tyler Segment Grid for 2014.

8.3 Targeting for 2017.

Mayward Tyler Positioning for 2016.

Ansoff Growth Matrix for Hayward Tyler- 2016.

Application Ansoff’s Growth Matrix for Hayward Tyler’s 2016.

.0 CHOICE OF BUSINESS STRATEGY… 1

8.5 Product-Market Growth (Ansoff) Matrix for Hayward Tyler

7.7 Hayward Tyler Generic Model for 2014.

8.8 Integrated marketing mix decision for Hayward Tyler 2014.

Task 3: Evaluation of Strategic Choices.

Task 4: Recommendation.

Recommendation 1:

Recommendation 2:

Recommendation 3:

References.

1.0 Introduction

Strategic Management is the systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. This report defines and discusses the Strategic Management of Hayward Tyler.

2.0 Overview of Hayward Tyler

Hayward Tyler was established in 1815. Today the Company is an internationally recognized supplier of specialist motors and pumps, developed for a number of market applications for power generation, oil and gas, nuclear energy, defense, chemical processing, and renewable industries. To support their activities in these markets they provide a comprehensive range of service and repair options through an integrated network of engineers all over the world. Hayward Tyler has supplied two-thirds of the world’s boiler circulating pumps for the power generation industry. In the oil and gas markets, the Company leads the field with their advanced fluid-filled motors that are supporting some of the most advanced deep-sea technology available today.

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They also provide seawater lift and fire water pumps, submersible motors, POD drives, gas expanders, and ROVs and trenchers to the Oil & Gas sector. To support these activities the Hayward Tyler Service Division cares for and maintains both Hayward Tyler and other OEM pumps and motors, across multiple sectors. Hayward Tyler has facilities in England, Scotland, the USA, China, and India. Hayward Tyler is a UK-based company that operates in the global market including the US, China, and India. It operates in the global energy sector. It designs high-temperature applications. It also services and manufactures fluid-filled electric motors as well as pumps in the energy sector. It invests a lot in the R&D and training and development sector. It also invests millions of pounds in a new Centre of Excellence (Mayward Tyler, 2017).

Task 2: Strategic Choices for Hayward Tyler

Hayward Tyler mission and vision

The vision of Hayward Tyler is to be customers’ first choice for performance-critical motors and pumps across the global energy sector. The mission of Hayward Tyler is to attract customers providing excellent services and bring quality and integrity in its products and services……………