Strategic Human Resource Management Assignment with Greggs plc (GC0477)
Table of Contents
Introduction.
Company overview.
Task 1: Greggs’ Environment Analysis.
1.1 SWOT Analysis.
SWOT Analysis of Greggs plc.
1.2 Porter’s Five Force’s Model Analysis.
Porter’s Five Force’s Model Analysis on Greggs plc.
1.3 PESTLE Analysis.
PESTLE Analysis of Greggs plc.
Task 2 Human Resource Policies and Procedures.
2.1 Matching Model of developing HRM policies.
2.2 Harvard Model of developing HR policies.
2.3 Guest Model of HRM for developing HR policies.
2.4 Best-fit contingency framework for developing HR policies.
2.5 Best Fit Contingency Frameworks for developing HR policies.
Task 3 Recommendation for Greggs plc.
3.1 Training and development programs.
3.2 Recruitment techniques to find out the right people for Greggs plc.
3.3 Introducing staffing policies and regulations for Greggs plc.
3.4 Treating employees as consumers.
3.5 Accelerating internal readiness to reduce skills gaps.
3.6 Work intensification and job security.
3.7 Developing performance management program.
3.8 Motivating employee.
3.9 Workforce management
3.10 Improve barrier awareness regarding cultural factors.
Conclusion.
Reference.
Introduction
Strategic Human Resource Management (SHRM) is considered as one of the key terms in the success of a business. This report has focused on several issues of SHRM and applied in a particular company, called Greggs plc. This report first gives an overview of Greggs plc. Then, this report conducts a situational analysis of Greggs plc using different models and theories. Next, this report defines several HRM policies and rules for Greggs applying models and theories. Finally, the report gives recommendations for Greggs plc so that it can attract more talents from diverse backgrounds and retain them, and can improve barrier awareness mainly regarding cultural factors.
Company overview
Greggs plc is a famous retail food chain company. It has been offering quality and fresh foods for more than 70 years. It is operating in both domestic (UK) and international markets including the EU. At this moment, it has about 3000 shops across the UK, which are being dealt with by more than 25,000 dedicated and devoted staff and employees. Greggs is planning to introduce more than 100 shops across the UK by the next year, where it will create about 800 new jobs for the local people. Greggs treats its employees as its family members and provides attractive salaries and other incentives and rewards to retain and motivate them (Greggs Annual Report, 2015).
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Task 1: Greggs’ Environment Analysis
1.1 SWOT Analysis
According to Palmer (2014), the SWOT technique is an effective tool to analyze business internal strengths and weaknesses and external opportunities and threats. However, this tool is less effective to analyze a business’s external business environment (Kotler et al., 2014).
SWOT Analysis of Greggs plc
| Strength | Weakness | |
| Greggs plc is a very famous company which brand image and goodwill are very stronger than competitors. | Greggs is the only expert in a limited range of products, where its competitors such as McDonald’s are offering many other kinds of products. | |
| Greggs products are unique and fresh and quality food which has attracted customers significantly | Many Greggs shops do not give a guarantee of hot food and have no seating areas, whereas many competitors are providing these facilities. | |
| Greggs ensures excellent customers through effective training and development and monitoring and controlling its staff. Thus, customer satisfaction is higher in Greggs than in competitors. | Greggs is offering its products only in its shops. It is not offering online buying facilities, while many competitors are providing online opportunities. | |
| Greggs conducts effective research and development which brings creativity and innovation to its products. | Greggs has a limitation in providing organic food and home delivery, the people are now looking for these services more than ever before. | |
| Greggs has ensured a very attractive and secure workplace for the employees by developing attractive incentives and rewards systems. | Greggs is facing high staff turnover in the workplace. In addition, customer retention and loyalty level are also poor than expected and targeted points. |
| Opportunities | Threats | |
| Greggs plc has huge opportunities to maximize its business in both local and global markets. | The increasing trend of aggressive competition is giving hard time to the success of Greggs’s business. | |
| Greggs has opportunities for conducting more research and development to introduce more innovative and creative research. | The political and economic volatility such as Brexit of the UK from the EU is impacting the business performance of Greggs significantly. | |
| Greggs has the opportunity to introduce offer its products online and can promote its products online such as social media. | The rapid development of technologies such as using digital card payment systems has impacted its operational costs and profit. | |
| Greggs has opportunities to ensure hot food, seating, organic food focusing on wider market and customer segments. | Dramatic changes in social and demographic issues are giving hard time to Greggs in developing and adapting effective business strategies. |
1.2 Porter’s Five Force’s Model Analysis
Kotler et al. (2014) said Porter’s Five Forces model is effective to model to analyze a business’s competitive business. This model focuses on five key business external forces, which are competitor rivalry, customer bargaining power, supplier bargaining power, and the threat of new entrants, and threats of substitutes. However, this model is not suitable to analyze business internal issues……………..
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