Small Business Enterprise in UK College of Business and Computing (GC0777)

Table of Contents

Introduction.

Task 1.

1.1 Produce a profile of a selected business.

1.2 Compare the performance of your selected business with other similar-sized businesses in the same geographical area.

Tak 2.

2.1 Recommend with justification, appropriate actions to overcome the weaknesses.

2.2 Analyze ways in which the existing performance could be maintained and strengthened.

2.3 Suggest new areas in which the business could expand with reasonable justification.

Task 3.

3.1 Give your assessment of existing business objectives and plans.

3.2 Review business plans and suggest areas where changes can be made.

3.3 Prepare an action plan to implement the changes.

Task 4.

4.1 The impact the proposed changes will have on the business and its personnel

4.2 The plan for how the changes will be managed in the business.

Communication with employees.

4.3 The improvements in the performance of the business over the past two years (preferably using trend graph or another suitable reporting format)

References.

Appendices.

Appendix A: Company profile.

Introduction

The aim of this paper is to analyze the business operation of a small business enterprise, called SKINNYDIP LIMITED. This paper outlines the business profile, analysis the business using comparative measures of performance. This paper also focuses on the change management of the proposed business. Then, this paper outlines how the proposed change in this business impacts its business planning, and how the change can be managed, controlled, and monitored.

Task 1

1.1 Produce a profile of a selected business

The name of the business

The business name is SKINNYDIP LIMITED. The registration number in Company House is 07499836.

Owner structure

This is a private limited company. The legal form of this business is limited by shares. The list of persons with significant control that own or have control over the company includes 4 names. The organization has three directors named Richard Matthew Gold, Lewis Asher Blitz, and James Isadore Gold, Richard Matthew Gold is the youngest director born in September 1988 and James Isadore Gold is the oldest director in the company who born in October 1986. A thousand workers are working for this company.

History/Background

Skinnydip started its business in 2011 and it is a Private Limited Company. The registration number for this company is 07499836. The Skinnydip Company is doing its business for more than 6 years. The company status of this business is active. Skinnydip is a fashion accessory brand. This is a private limited company. The legal form of this business is limited by shares. The list of persons with significant control that own or have control over the company includes 4 names. The organization has three directors named Richard Matthew Gold, Lewis Asher Blitz, and James Isadore Gold,

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Its activity

It sells telecommunications and electronic equipment and parts in a wholesale way. It provides different unique headphones, iPhone cases, and bags.

Business location

The location of the organization is situated at 30 City Road, London. EC1Y 2AB is the postal code of this firm.

Financial information on SKINNYDIP LIMITED

Factors	2016 (£)	2015 (£)
Cash	1.3 m	0.77m
Net Worth	2.1 m	1.29 m
Total Current Asset	4.9m	1.30 m
Total Current Liabilities	3.1m	2.53m

Table: Skinnydip Ltd performance in 2015 and 2016 Source: BIZSTATS (2017)

Diagram: Skinnydip Ltd performance in 2015 and 2016 Source: BIZSTATS (2017)

Strengths and weaknesses

Strengths

Weaknesses

Strong capital for the business

Owners experience more than 9 years.

Good relationships among the employees.

A good relationship between customers and continuously working opportunities.

Shareholder fund is zero in 2016 (BIZSTATS, 2017)

There is high stock

Employees take too many holidays (BIZSTATS, 2017)

High stock (BIZSTATS, 2017)

Ineffective marketing activities

1.2 Compare the performance of your selected business with other similar-sized businesses in the same geographical area

Areas	SKINNYDIP LIMITED	COCOFINA LIMITED
Production	It did not do any activity in production. They do telecommunications and electronic parts and equipment wholesale. It provides different unique bags, headphones, and iPhone cases.	Cocofina is the most popular and renowned company. It has now 3,000 healthy outlets and specialty in the United Kingdom. Their coconuts are selected only for the premium for their consumers. Their concentration on the quality of the coconuts taste. They have physical locations. Their aim is to provide yummy and healthy coconut products in the world. The Cocofina brand presents quality and healthy foods.
Marketing	It applies both traditional and digital marketing campaigns. As traditional marketing tools, it uses local job centers, local newspapers, leaflets, magazines, etc. As digital marketing tools, it uses websites, mobile devices (like Smartphone messaging), emailing, internet and search engine, and social media including Instagram, Facebook, Twitter, Pinterest, and YouTube.	It applies both traditional and digital marketing campaigns. As traditional marketing tools, it uses local job centers, local newspapers, leaflets, magazines, etc. As digital marketing tools, it uses websites, mobile devices (like Smartphone messaging), emailing, internet and search engine, and social media including Instagram, Facebook, Twitter, Pinterest, and YouTube, Tumblr.
Sales	It does direct selling through its website and hundreds of physical stores in different locations across the UK.	Cocofina is the most popular and renowned company. It has now 3,000 healthy outlets and specialty in the United Kingdom. Their coconuts are selected only for the premium for their consumers. Their concentration on the quality of the coconuts taste. They have physical locations,
Human resources	The organization has three directors named Richard Matthew Gold, Lewis Asher Blitz, and James Isadore Gold, Richard Matthew Gold is the youngest director born in September 1988 and James Isadore Gold is the oldest director in the company who born on October 1986. A thousand workers work for this company.	It is mainly managed by three directors and a secretary. In addition, it has thousands of staff.
Use of technologies	It uses several technologies. It uses digital selling points, computerized tills, online payment methods, digital marketing tools, and different security management technologies. In addition, it uses a customer database, inventory management database.	It uses computerized tools, online/digital payment methods, digital marketing tools, security managing technologies, operation management technology, etc.

Business Plan