Table of Contents
1.1 Produce a profile of a selected business.
1.2 Compare the performance of your selected business with other similar-sized businesses in the same geographical area.
2.1 Recommend with justification, appropriate actions to overcome the weaknesses.
2.2 Analyze ways in which the existing performance could be maintained and strengthened.
2.3 Suggest new areas in which the business could expand with reasonable justification.
3.1 Give your assessment of existing business objectives and plans.
3.2 Review business plans and suggest areas where changes can be made.
3.3 Prepare an action plan to implement the changes.
4.1 The impact the proposed changes will have on the business and its personnel
4.2 The plan for how the changes will be managed in the business.
Communication with employees.
4.3 The improvements in the performance of the business over the past two years (preferably using trend graph or another suitable reporting format)
Appendix A: Company profile.
The aim of this paper is to analyze the business operation of a small business enterprise, called SKINNYDIP LIMITED. This paper outlines the business profile, analysis the business using comparative measures of performance. This paper also focuses on the change management of the proposed business. Then, this paper outlines how the proposed change in this business impacts its business planning, and how the change can be managed, controlled and monitored.
1.1 Produce a profile of a selected business
The name of the business
The business name is SKINNYDIP LIMITED. The registration number in Company House is 07499836.
This is a private limited company. The legal form of this business is limited by shares. The list of persons with significant control that own or have control over the company includes 4 names. The organization has three directors named Richard Matthew Gold, Lewis Asher Blitz, and James Isadore Gold. Richard Matthew Gold is the youngest director born in September 1988 and James Isadore Gold is the oldest director in the company who born in October 1986. A thousand workers are working for this company.
Skinnydip started its business in 2011 and it is a Private Limited Company. The registration number for this company is 07499836. The Skinnydip Company is doing its business for more than 6 years. The company status of this business is active. Skinnydip is a fashion accessory brand. This is a private limited company. The legal form of this business is limited by shares. The list of persons with significant control that own or have control over the company includes 4 names. The organization has three directors named Richard Matthew Gold, Lewis Asher Blitz, and James Isadore Gold.
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It sells telecommunications and electronic equipment and parts in a wholesale way. It provides different unique headphones, iPhone cases, and bags.
The location of the organization is situated at 30 City Road, London. EC1Y 2AB is the postal code of this firm.
Financial information on SKINNYDIP LIMITED
|Net Worth||2.1 m||1.29 m|
|Total Current Asset||4.9m||1.30 m|
|Total Current Liabilities||3.1m||2.53m|
Table: Skinnydip Ltd performance in 2015 and 2016 Source: BIZSTATS (2017)
Diagram: Skinnydip Ltd performance in 2015 and 2016 Source: BIZSTATS (2017)
Strengths and weaknesses
| Strong capital for the business
Owners experience more than 9 years.
Good relationships among the employees.
A good relationship between customers and continuously working opportunities.
| Shareholder fund is zero in 2016 (BIZSTATS, 2017)
There is high stock
Employees take too many holidays (BIZSTATS, 2017)
High stock (BIZSTATS, 2017)
Ineffective marketing activities