In this report, the performance of the small business enterprise Peace essentials LTD is described. This report gives a figure of an outline of the business, assessment of the performance of the business based on comparing the information, and proposes the initiative that could be taken to improve the business based on new and advanced business strategies and aims. In addition, depending on the effect of the proposed new strategies of the business, an evaluation has been done to monitor the alternation and the actual improvement the business had done.
1.1 Produce a profile of a selected business
The name of the business
The name of the business is PEACE ESSENTIALS LTD. the company house registration number is 08742781.
This company is a private company. This business is formed on the basis of legal shares. There are four directors who have control of this business enterprise. They are Nusrat Fatima, Muhammad Abdur Rahman, MD. Tobarok Hossian, MD Ershad Ullah and they all are British. This company is active now and the director groups belong from London, UK. Form 2016, the active director MRS Nusrat Fatima has less than 50% but not less than 25% of the ownership share, and as a member of a firm, she has less than 50% but not less than 25% share of the company. She was born in January 1979 and has British nationality. The other directors are not currently active in the business firm.
This PEACE ESSENTIALS LTD Company started on 22 October 2013 and the registration number is08742781. It has been about five years that the company was incorporated and among the four directors the currently active director is MRS Nusrat Fatima. She holds about a 25-50% share of the company and working still now for the business. According to the current information taken in 2018, there was no data available about the other directors and their activities.
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The company sells books, clothing, attires, accessories, Islamic prayer essentials, children’s toys and books, CDs/DVDs, and some electronics. The products are mainly based on the need and purpose of religion Islam, and many British Muslims are able to buy their essentials from this company.
The Registered office address is 5b Tarling Street, London, E1 2PU where the business firm can be found.
Financial information of PEACE ESSENTIALS LTD
|Factors||31 Dec 2015|
|31 Dec 2014|
|Total current assets||£46,973||£50,242|
|Total current liabilities||£12,846||£11,634|
|Bank loans and overdrafts||£53,685||£56,200|
|Total long term finance||£53,685||£56,200|
|Other financial items, total asset||£64,309||£71,523|
|Other financial items, the net asset||£-2,222||£3,689|
Source: Company check (2018)
Strengths and weaknesses
| The business has a strong capital|
All the directors are well known about the products.
The current active director is very dedicated
The company has a compelling relationship with the customer.
| The shareholder fund became £-2,222 in 2015 December.|
Among the four directors, only one member is active until now.
All the officers are not professional enough.
Internet business is not very attractive and has got little information.
Businesses in the same geographical area
|Areas||PEACE ESSENTIALS LTD||ZAMZAM INTERNATIONAL|
|Production||This company is not a product-based company. The company sells books, clothing, attires, accessories, Islamic prayer essentials, children’s toys and books, CDs/DVDs, and some electronics based on the religion Islam.|
|Zamzam’s international company is not either a production-based company. It mainly sells books, clothing, hijab, attars, and gifts. They also provide Islamic magazines and foods like dates for the holy occasion like Ramadan for the Muslim British.|
|Marketing||The peace essential company implies both the conventional and the online marketing strategy. In the conventional strategy, they provide ads in the newspaper, booklets, etc. they also have a website called Peace essentials from where the customers can buy things and have the address of their main branch and the information they want to know. They also have pages and communities on Facebook, Twitter, Google +, and YouTube.||The Zamzam international company implies both the conventional and the online marketing strategy. In the conventional strategy, they provide ads in the newspaper, booklets, etc. they also have a website called Peace essentials from where the customers can buy things and have the address of their main branch and the information they want to know. They also have pages and a community on Facebook, Twitter.|