SIM 336 Strategic Management with Apple Inc (GC0369)
Executive Summary
This paper evaluates and uses different models and analytical tools to analyze and assess the business performance of Apple, and to recommend Apple to take more effective strategic choices for its business. The data in this report has come from different sources including books, journals, websites, lecture notes, etc. For managing effective and challenging business methods and strategies, the decision-makers must discover the competitive positions that appear from economic, technological also economical aspects, also from recent as well as probable challenges.
Additionally, the companies should have obvious concepts about strengths, weaknesses, and facilities as well as threats of the organization (Johnson et al., 2012). Different models and theories are utilized to evaluate these aspects. In this report, McKenney’s 7’s Model and Porter Five Force Model, BEG matrix, value chain analysis tool are used to evaluate the environmental and challenging matters of Apple Inc. Companies explain effective approach ways in order to develop business activities applying different approaches and decision-making theories. In this report, two business decision theories- Marketing Mix (7’S) and Ansoff’s Growth Model – are used to improve strategic options for Apple Inc. Next, this report describes the conclusions also benefits that appear from approaching theories and their useful applications.
Table of Contents
1.0 Introduction (key areas of research and sources)
2.0 Critical discussion of strategic models.
2.1 Strategic Models for the business environment and competitive situation analysis.
2.4 BCG matrix.
2.5 Porter’s value chain analysis for Apple.
2.2 Strategic models for business decision making.
3.0 Conclusions.
4.0 Recommendations for Apple Inc.
Reference.
1.0 Introduction (key areas of research and sources)
For managing effective and challenging business methods and strategies, the decision-makers must discover the competitive positions that appear from economic, technological also economical aspects, also from recent as well as probable challenges. Additionally, the companies should have obvious concepts about strengths, weaknesses, and facilities as well as threats of the organization (Johnson et al., 2012). Different models and theories are utilized to evaluate these aspects. In this report, McKenney’s 7’s Model and Porter Five Force Model, BEG matrix, value chain analysis tool are used to evaluate the environmental and challenging matters of Apple Inc. Companies explain effective approach ways in order to develop business activities applying different approaches and decision-making theories. In this report, two business decision theories- Marketing Mix (7’S) and Ansoff’s Growth Model – are used to improve strategic options for Apple Inc. Next, this report describes the conclusions also benefits that appear from approaching theories and their useful applications.
2.0 Critical discussion of strategic models
Strategic models used in this report are divided as a) strategic models for organization environment study and challenging state analysis, and b) strategic models for organization making of decisions. For managing the organizational environment and competitive position for Apple Inc, McKenney’s 7’s Model and Porter’s Five Force Model are used. For creating strategic choices for Apple Inc, Marketing Mix (7’S) model and Ansoff’s Growth Models are used.
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2.1 Strategic Models for the business environment and competitive situation analysis
2.1.1Porter’s Five Forces Model
Porter (1980) developed the Five Forces Model in Kotler et al. (2014) which is effectively used in the business organizations of the current world to analyze their competitive positions. These five forces come from the business external environment, which is customer power of bargaining, supplier power of bargaining, threats of new entrants, threats of substitutes, and competitive rivalries. The key advantage of this model is that it provides effective ideas to businesses
about the forces and challenges from the business external environment. However, this model includes limitations which it cannot analyze the business internal issues and other factors except the five forces mentioned in this model.
Porter’s Five Force’s Analysis for Apple Inc
| Theory | Description | Analysis | Evaluation |
| Rivalry among competitors | Challenges faced by business organizations in an aggressive marketplace may be from little to tremendous, where the strength means the control of one company to set force on other companies in the business. | Though Apple’s goods costs are elevated than competitors, it is very responsive on account of tremendous strength from competitors including Samsung, Sony, Nokia, etc. |
Threat |
| Bargaining power of consumer | Consumers have control to manipulate goods costs as well as cases of selling setting force to companies to decrease costs along with progress excellence. | Even if Apple’s clients are pleased about the good’s superiority plus extra costs or aspects, consumers elevate queries alongside costs, in addition, to set force to engrave the costs of the goods. |
Threat |
| Bargaining power of supplier | When there is a small number of alternatives, dealers of apparatus can manipulate deliver series, goods costs along with cases | Even if Apple purchases little kinds of utensils from dealers, it should be extra conscious of dealers’ goods as it may force on product status. |
Threat |
| The threat of new or potential entrants | The innovative or probable entrants that are not working at the present however might struggle in by potential with its capacity and sources. | Apple is very supposed and set up a business that has gained a well-built product application. As a result, there is no possibility to countenance innovative candidates. |
Opportunity |
| The threat of substitutes products | Comparable goods may approach diverse produce gathering consumer requirements and outlook. | Similar products may approach from competitors including Samsung, Sony, Nokia, Motorola, along with Blackberry with rational value |
Threat |
| Kotler et al. (2014) | Source: Apple Inc (2015) | Source: Reporter, Imran (2016) |
2.1.2 McKinsey 7-S Analysis
McKinsey’s 7’S model is used to examine seven major organizations’ internal aspects that inter-reliant on one another. These seven elements are business style, business staff, business skills, business strategy, and business structure, and business systems. Between these aspects, the approaches also organization shared values connected with other aspects also most significant to give sustainable challenge benefits to an organization. When an organization can achieve powers in these seven major elements, the organization is capable to achieve sustainable challenge benefits. Still, if the organization may not create strong communication between these aspects, the organization will be unsuccessful to achieve sustainable approachability ( Johnson, et al, 2012)……………
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