This report discusses the various issues of the marketing and sales strategies of the Morrisons Company. The company uses several technologies to develop, promote, grow its marketing benefits. The business is the largest groceries and utilities services provider of the Morrisons Company. The company adopts technical and machinery equipment updated for the feasibility of the workers loads and pressures in the companies. The business offers their customers several and varied kinds of services and products like Christmas, Bakery & Cakes, Fruit & Veg, Beer, Toys & Entertainment, Wines & Spirits, Baby & Toddler, and Clothing to their customers. The main purpose of this report is to analyze sales and marketing tools and techniques for a particular UK-based company called Morrison. After analyzing the market situations and business environment, this report offers several marketing strategies for Morrison using several marketing planning tools like positioning, targeting and segmentation. Then, this report provides suggestions on how Morrison can maximize its business using marketing mix and other marketing strategic models. Morrison has online and offline business strategies and that of effects by which the company ensures remote customer services and products supply. The deliveries policies of the business pretty well and by the approach the company reaches newer segmented customers.
Table of Contents
2.0 Role of technologies in business.
3.0 Segmentation, targeting and positioning (STP) for a specific product of Morrison.
4.0 A potential new target group in Morrisons.
5.0 Create a rationale and provide recommendations for the new product
Wm Morrison Supermarkets plc designed and marketing as Morrisons is the 4th largest groceries chain of supermarkets founded by William Morrison in 1899 in the United Kingdom. The business is at present headquartered in Bradford, England. The business was started by the founder as an egg and butter stall in an area named Rawson Market of Bradford, England. Until 2004, Morrisons store places were primarily heeded to the business in the North of England and later by taking of Safeway in the same year the business significantly increased in the South of England, Wales and Scotland (MORRISONS, 2020). By the end of the year 2016, the company had established 494 supermarkets across Wales, England, and Scotland, as well as another area in Gibraltar. The company is registered by the London Stock Exchange and is an important part of the FTSE 100 Catalogue of corporations. As of April 2019, Morrisons hired 110,000 staff within their several workplaces and served more than 11 million clients each week. Morrisons’ market share in August 2019 declines to 27% from 27.5% and to 10% from 10.3%. it means that the pandemic situation worldwide depressed the management of making the revenues for the company. The business offers its customers several and varied kinds of services and products like Christmas, Fruit & Veg, Bakery & Cakes, Beer, Wines & Spirits, Baby & Toddler, Toys & Entertainment, Clothing etc. to their customers.
2.0 Role of technologies in business
2.1 How market research plays role in understanding the customers
Understanding the customers, their needs and choices according to the modern trends and culture enjoying several services and products in the global marketplace. The marketers use several research tools to find relevant data and utilities to measure the customer’s satisfaction, customers’ attitudes and behaviors towards the business (Mateev and Nightingale, 2020). A business does the best performance in the marketplace if their customers are very loyal to their products and comments for the revision of the products design and ingredients reforms and management. Thus, market research plays a very important role in business development and promotion. The production of the specific items and services continues to flow if the customers wish to have the same interests and demand for the products. The management can certainly reduce the risks within the business and makes optimal revenue.
2.2 How existing technologies contribute to promoting relationship marketing within Morrison
The present age is the age of science and technology. According to Alt and Reinhold (2019), technology covers all the activities belonging to Organisations and businesses’ functionality. Business functions have been made easier in the use of technology and technological tools. Nowadays, business runs through several media, especially social media applications. Social media and connectivity with the people can increase relations with remote people. The marketers use the social network as the current technology use to maintain stakeholder relationships. Stakeholders’ relationships can promote largely the business. Better relationship with the customers makes them loyal. Morrisons sells different products to the customers like Drinks, Meat & Fish, Fresh, Food Cupboard, Frozen, Household, Health & Medicines, Toiletries & Beauty, Pet shops, Home & Garden etc. and advertises these products in the social media using the internet. Internet marketing happens by the application of modern technology lead generation, affiliate marketing, website marketing, email marketing, mobile marketing etc.
2.3 How Morrisons has become market-oriented by using technology
Morrisons is the 4th largest business company which sells different types of products and are trying to reach their products to the remote corner of the world. They operate their business serving groceries, fresh foods, fast foods, and other home appliances in their shop. They started their business online from the very beginning of the internet invention. The management thus made the business market oriented by the application of these technologies and tools (Dadwal and Singh, 2019). Online marketing strategies are defined as eCommerce business techniques. The authority adopts several types of modern modified machinery, lifting, and carrying. Transportation has been more fasters and finding suppliers became easier for the business. The business company applies robotic workplace if the vast load’s dangerous activities to the human body and skin burn. The bioinformatics methodologies help the managers keeping the data of the workers and salaries and other remuneration management in the workplace……………….