PGBM16 Global Corporate Strategy Assignment (GC01682)

Executive summary

There are various international activities that have to perform Apple Inc. to expand and survive its business in the international market. Apple Inc. performs exporting and importing activities to buy and sell the goods with the international market. In addition, licensing is another international activity that is performed by it to spread its products abroad with minimum risk. The organization has to make international strategies and business models to increase its effectiveness. Apple Inc uses differentiation strategy as its major international strategy to deliver high customer value through its innovative brands in overseas markets. this paper will be described the concept of internationalization with its advantages and disadvantages. This will be demonstrated the corporate social responsibility for developing a strong market share in the overseas market.

Contents

1.0        Introduction.

2.0 Open Innovation and Internationalization.

Open innovation vs. closed innovation in Apple Inc.

Current innovation strategy of Apple.

The value of open innovation along with closed innovation is increasing in Apple’s business.

Apple can determine what can be open and what can be closed.

Open innovation makes the pie of creative ideas for Apple to grow bigger

Both open and closed innovation can be a new business paradigm for Apple.

Impact of different factors on Apple’s approach to external innovation and competition.

3.0 Internationalization, Localization and Competitiveness.

4.0 Organizational Purpose, Profitability and Social Responsibility Corporate profitability.

Corporate social responsibility.

5.0 Personal reflection on learning.

6.0 Conclusion.

Reference.

1.0  Introduction

The globalized world demands that business organizations have to maintain corporate social responsibility towards the international stakeholders for maintaining competitive advantage in the global market. This paper has covered the explanation of research questions on the basis of Apple Inc that runs its business in the international market. Apple Inc. is one of the largest technology companies in the world. It is an American multination company which designs their products, develops them and also is doing the marketing and selling process of their products. Firstly; this paper explains the concept of open as well as close innovation and analyses the effect of factor endowment, demand strategy, structure, government controls and opportunities for Apple for ensuring its external innovation. Secondly; this paper comprises the concept of internationalization with its advantages and disadvantages especially for Apple. Thirdly; this paper consists of the explanation of the firm’s objectives and the capability of Apple’s management body to maintain corporate social responsibility. Finally; my assessment reflections are presented with recommendations to Apple.

2.0 Open Innovation and Internationalization

Open innovation vs. closed innovation in Apple Inc

According to Medina (2016), innovation can be divided into two types. One of them is open innovation and the other one is closed innovation. Open innovation makes a combination of internal and external innovation. It results in much more use of the introduction of both inflow and outflow knowledge. Later, it helps to increase the amount of internal innovation. All of these things result in the making of internal and external innovation.  larger markets for the external innovation The internal and research and development as well as external research and development plan are applied by Apple to meet the combination of the companies must use the internal and external innovation in their business strategies to make the proper development and use of the modern technologies which is very much clear from the concept of the open innovation. Apple has used computers, advanced production machines and digital platforms for ensuring better outcomes of internal and external evaluation. On the other side, closed innovation is very much dependent on the implementation of the internal R&D. It gives focus on using the talents which help to manage the lifecycle of the innovation process (Bock and Helhammer, 2018).

Current innovation strategy of Apple

Apple makes their business strategies largely depending on the open innovation. The company tries to introduce lots of modern technologies nowadays. They are working hard to develop the products according to the choice of the customers with the help of these technologies. Apple keeps its focus to fulfill the demand of the customers by implementing smart techniques on its business innovation (Apple Annual Report, 2018). In the most recent; Apple has launched iPhone 11 with more attractive features that attract more and more customers. The smart techniques include the combination of internal and external technology-based and ensure the internal and external venture handling for ensuring better current market.

This framework helps Apple to show their creativity in the market through their products. It is very tough for the other companies to do the replicate the strategy of Apple. The company thinks that it is not necessary to open up the innovation of the companies to introduce the big products in the market. At present; Apple has used open innovation strategy to introduce new features of products with more attractive quality. Apple has added several innovative features with the Smartphone; introduce more productive apps and smart devices as the current strategy to meet the demand of the customers. The innovation strategy of apple is a continuous task until they find the most results. For this reason; Apple is the world’s most innovative company because this company focuses on hardware and software integration as its current strategy.

The value of open innovation along with closed innovation is increasing in Apple business

Apple has introduced the open innovation process as the company wants to break down the bureaucratic culture. It is a type of dominated culture that reduces the employees’ participation in innovation and decision-making. Apple has used participative culture in the working place for ensuring better innovation in the firm.  Drucker (2015) mentioned that open innovation helps the company to overcome the bureaucratic culture and to introduce new technologies for the business. The economic sector of Apple is growing very nicely nowadays as open innovation strategy allows the stakeholders of the company to participate in the business strategies by sharing their ideas with the company. Apple has applied the incremental open innovation strategy for adding incremental value with smartphones, personal computers and other products.   Though Apple has successfully applied the open innovation in their business, the company also needs to implement the closed innovation process in their business…………………..

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