The research is based on the effectiveness of marketing policies and strategies of small business organizations such as inspired goodbyes. Marketing is a process by which a business may be able to sell its products to customers. This study is suitable in provided that appropriate and operative solutions to the delivery of inspired goodbyes based on current market conditions. Marketing policies and strategies are two integral parts of a business organization that provide information on how to quickly adopt new marketing strategies. E-Marketing is an effective way to promote global business activity. In addition, a suitable marketing policy is helpful for inspired goodbyes to ensure exist its brand value.
Table of Contents
Task 1: Marketing (AC 1.1, 1.2, 1.3)
Diverse activities related to the marketing of business organizations.
Marketing activity with example.
Market segmentation in identifying the customers.
Tool using in market segmentation.
Role of the marketing mix.
Task 2: Market Research (AC 2.1, 2.2, 2.3)
Market research and Market analysis.
Micro Environmental Factors.
Macro Environmental Factors.
Market research methods.
Primary and Secondary Research Techniques.
Qualitative and Quantitative Research.
Market analysis techniques and tools.
Task 3: E-Marketing (AC 4.1, 4.2)
Methods used in e-marketing
Figure: E-mail marketing Source: (2018)
Search engine optimization (SEO)
Figure: Search engine optimization (SEO) Source: (2018)
Figure: Paid advertising Source: (2018)
Manage the online image and brand value.
Task 4: Learning outcomes (AC 3.1, 3.2, 3.3)
Market analysis techniques
Interpret the findings.
Presentation of marketing strategy in the marketing team
The marketing process can be defined as a method that allows a business to sell their products to consumers. The research is based on marketing policies and strategies, such as a small business organization, as well as the well-intentioned fare company started its operation in 2014 with two partners Helen. The company is working for the greeting card manufacturer and currently has 10 workers. Marketing policies provide a comprehensive approach to recent product development policy partners. In addition to this, this study is helpful in providing useful information related to market research and the functionality of e-marketing related to inspired farewell. This study is suitable in provided that suitable and active solutions to the delivery of Inspired goodbyes based on current market conditions.
Task 1: Marketing (AC 1.1, 1.2, 1.3)
Diverse activities related to the marketing of business organizations
Marketing is not much broader than sales, it is not always a special activity, it is the whole business. The result of the final outcome is that the whole business, from the customer’s point of view, is the concern and responsibility for marketing, therefore the enterprise must be spread in all areas.
Our Recommended Resources:
Market opportunities: Current market opportunities, analyzing current and future trends in the market, evaluate the present assets and skills and ask for Inspired goodbye. Moreover, it is most significant for the business organization to analyze the role of external and internal factors related to the marketing policy (Zalengera, 2015).
Target marketing: This is one of the important parts of the Inspired goodbyes fare perspective, it provides perfect concepts about customers and their needs regarding services and products (Zalengera, 2015). Marketing policies help in several types of identification with several features as well as thus deliver standard goods to the consumers.
Marketing strategy: Inspired goodbyes necessity to accept suitable strategies based on strategic marketing and market opportunities, where they will promote their greeting cards through networking sites. Marketing strategies offer several features of marketing growth as well as product improvement (Zalengera, 2015).
Marketing activity with example
Relationship marketing can be very effective, but most of those who participate in marketing is in need of commitment. During the relativity marketing time, it creates a long-term strategy that reaches every stage of the customer’s cycle. It delivers the message sent to the customer to the subscriber on an ongoing basis, often requiring daily business commitment. Relativity marketing programs welcome buyers such as feedback, creating customer loyalty programs, thanks to customers’ customers, and personal meetings with high-volume customers or influential people(Mehra, 2017).
Online marketing cannot be entirely erased completely in traditional marketing methods, as the majority of them are actual ways of reaching the audience and creating different impressions. Involve customers in traditional marketing activities, participate in the community, create televisions and radio spots, send direct mail, hire billboards, send customers from Vocational employees, and receive print advertising in newspapers, magazines, and commerce newspapers(Mehra, 2017).
Now online marketing is most popular in business. Many small businesses have found it particularly active as they can regulator their marketing budget, whereas several primary online marketing strategies targeting pay-per-click advertisements, banner advertising, email marketing, and search-engine-optimized website content are involved. Social networking sites have become the source of online marketing for all sizes of businesses. Social networking marketing, such as Twitter and Facebook, is a very low expense, but the time commitment is much needed since repeated updates are more successful (Mehra, 2017).
Market segmentation in identifying the customers
Tool using in market segmentation
Market segmentation can be defined as the method of distributing potential buyers into a market group or division based on various features. The created segment is made up of customers who will respond similarly to marketing strategies and who share the same interests, requirements, otherwise features like the location. The segmentation mainly basis on gender features, geographic features, demographic features, and psychographic features (Mehra, 2017).
Figure 1: Market Segmentation
(Source: Crano et al. 2014, p.33)
Demographic factors: Demographics is the study of the population that is the basis on several factors like age, ethnicity, and sexual orientation among others. Government, corporations, and non-governmental organizations use the population to learn more about public characteristics, policy development and economic market research. For example, a company that sells unscrupulous RVs knows how many retirees are near or near and who can give the goods (Mehra, 2017).
Geographic factors: Geographical factors is most suitable for business purposes because it is involved in selling products based on area, community, and state (Mehra, 2017). Inspired goodbyes requirements to spread its outlets elsewhere Manchester’s borders. For instance, Water Filter Reverse Osmosis has promoted their goods that are the basis of UV and RO technology for coastal areas of Europe.
Behavioral factors are divided on the basis of customer value, price sensitivity, and loyalty based on brand value (Pykett et al .2015, P, 100). Inspired goodbyes require to promote several greeting cards that are inexpensive, which most people can bear. For example, the hotel La Place has more transportation for the forthcoming celebration of customers’ traffic as the New Year’s target, even though celebrating Christmas is even more (Keller, 2017)……………..