Marketing Principles and Techniques Assignment Help (GC0289)

Executive Summary

The assignment is established on marketing principles’ effectiveness and methods to the supermarket shop like Greggs. Marketing is the set of institutions, activity as well as methods for communicating, creating, exchanging offerings and delivering that have value for clients, customers, society at large and business partners. Greggs require receiving proper marketing principle to enhance its standards of the company and besides from these approaches of marketing give appropriate method to make sure the development. This is significant for Greggs which should introduce product ranges and future initiatives of more online shopping features. E-marketing is a helpful method from Gregg’s perspective to support its market activity internationally.

Contents

Executive Summary.

Task 1: Marketing.

Diverse activities related to the marketing of business organizations.

Marketing activity with example.

Marketing Mix.

Task 2: Market Research.

Market research and Market analysis.

Market research methods.

Market analysis techniques and tools.

Task 3: E-Marketing.

Methods used in e-marketing.

Manage the online image and brand value.

Market analysis techniques.

Interpret the findings.

Presentation of marketing strategy in the marketing team.

Conclusion.

References.

Task 1: Marketing

Diverse activities related to the marketing of business organizations

Marketing

Marketing is the set of institutions, activities, as well as methods for communicating, creating, exchanging offerings and delivering that, have value for clients, customers, society at large and business partners (AMA, 2017).  Marketing is the method of fascinating potential clients and customers in business services or products (Ward, 2017).

Market opportunities:

The market opportunity is a sizing estimate for a particular service or product, at the present and over the subsequent several years. It is significant for business companies which should evaluate the internal and external factor roles regarding the principle of marketing (Horne, 2017). New markets are frequently targeted by organizations that have developed and considered they may easily and simply skim into the most-closest segment (Horne, 2017).

Our Recommended Resources:

Unit 3 Introduction to Marketing Assignment Solution

Introduction to Marketing at The WellCare and Alton Towers

Target marketing:

A target market is one kind of market an organization requires to sell its services and products, and this includes customers’ targeted set for whom it expresses its efforts of marketing (Investopedia, 2017). When a business does a marketing plan, it mainly focuses on its target market to define products, distribution, prices, and promotions.

Marketing strategy:

Marketing strategy is a complete plan formulated chiefly for gaining the objectives of marketing of the business. A strategy of marketing helps a business to focus its scarce resources on good opportunities to enhance the sale (MSG, 2017). Marketing strategy gives various aspects connected to product development and product growth.

Marketing activity with example

Promotional activity

Advertising – an organization may advertise about its brand, services and products in radio, television, newspapers, outdoor signage, online and magazines. Know more about how to create an organization advertising successfully.

Personal selling or telemarketing – effectual personal selling depends on communication skills as well as interpersonal skills, knowledge of products and services and the capability to trade goods benefits to potential consumers.

Publicity – made by broadcasting media and sending media, providing interviews to media and from gossip.

Short-term sales promotions – market an organization’s service or product utilizing contests, competitions and coupons. Discover the coupon websites’ benefits.

Direct marketing – involves emails, sending letters, brochures and pamphlets to personal target customers, often followed by telemarketing or personal selling. Know more about direct selling or direct marketing.

Social media

Social media has an important role in the strategy of marketing in current times. Social media marketing is useful to promote the brand value and current advertisement of the product.

Tool using in market segmentation

Market segmentation is the term of marketing explaining to the aggregating of potential buyers into segments or groups which have general wants and respond the same as to an action of marketing. Market segmentation enables organizations to target various consumers’ categories that recognize the full value of certain services and products in a different way from one another (Investopedia, 2017).

Demographic factors: Demographic factors have regarded as the effective method in the business segmentation approach. Motivating factors require receiving this approach to separate the business teams on the basis of age and gender. McDonald’s has newly established its campaign of food that is besieged young group in advertising its burger foods.

Geographic factors: Geographic segmentation factors are helpful from a business organization’s perspective because this is engaged in products selling on the basis of the state, community and territory (Kubacki et al. 2015, p.2222).

Psychographic factors: Psychographic segmentation is engaged in segmenting consumers on the basis of the personality and attitude of consumers. Evaluated factors require the younger generation in the improvement of its strategy of marketing.

Behavioral factors: Behaviour segmentation has discriminated against the consumers on the basis of price sensitivity, loyalty, and behavior to brand value (Pykett et al. 2014, p,100)………….

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