Leadership and Business Environment Assignment with Amazon (GC01963)
Table of Contents
1.0 Introduction.
2.0 SWOT and PESTEL analysis for Amazon.
2.1 SWOT Analysis for Amazon.
2.2 PESTLE Analysis for Amazon.
2.3 How the changes in PESTEL factors have influenced the opportunities and threats of Amazon business
2.4 How Amazon is addressing its strengths to negate threats and weaknesses affecting its opportunities
3.0 Leadership and management style at Amazon.
3.1 Different styles of leadership.
3.2 Current leadership and management style at Amazon.
4.0 A suitable leadership style for Amazon’s Growth.
5.0 CSR in the processes at Amazon.
5.1 Corporate Social Responsibilities in the processes at Amazon.
5.2 Does Amazon conducts CSR activities as its responsibility, response and/or obligation?.
6.0 My knowledge and experiences gained during this assignment and how they will help me in future
6.1 Knowledge and experienced I have gained during this assignment
6.2 How the knowledge and experiences gained will help me in the future.
7.0 Conclusion.
Reference.
1.0 Introduction
Amazon is a big multinational company that is known as one of the most capable economic and cultural legions in the whole world and the world’s most worthy brand (Amazon, 2 020). Amazon is famous for its breakdown of well-founded industries by technological variations. In this report, the topic is for Amazon and its leadership styles, also its ethics and CSR process.
2.0 SWOT and PESTEL analysis for Amazon
2.1 SWOT Analysis for Amazon
SWOT is a full form of strengths, weaknesses, opportunities, and threats. Amazon is the name of a multinational technology company in America. This company has several strengths, weaknesses, opportunities, and threats. The SWOT analysis of Amazon is given below:
| Strengths of Amazon: · Strong and famous brand name · Brand valuation · Cost leadership · Customer-oriented · Biggest Merchandise Selection · Huge number of third-party sellers · Globally act as local techniques · Huge number of acquisitions (Kite, 2020) · Involved in three key business · Market leader · Superior logistics and distribution systems · Minimum pay raise to $15 per hour | Weaknesses of Amazon · Easily imitable business model · Losing Margins in Few Areas · Product Flops and Failures · Tax Avoidance Controversy · Limited brick-and-mortar presence |
| Opportunities of Amazon: · Penetrate or expand its operations in developing markets. · By expanding physical stores · Develop technological measures and organizational policies · Self Driving Technology | Threats of Amazon: · Government regulations · Some controversies · Aggressive competition (Kite, 2020) |
2.2 PESTLE Analysis for Amazon
PESTEL is a full form of six factors. These are political, economic, socio-cultural, technological, environmental, and legal. This analysis influences the macro-economic factors in business. Amazon Company has analyzed their PESTEL factors for knowing the external factors for their organization.
Political factor: Amazon Company has a great influence by political factors because in the USA political factors are stable. Amazon got benefits from political stability. It is very significant for every E-commerce business to stabilize their political factors (Andress, 2018).
Economical factor: economic factor is a key factor for Amazon because of this positive effect, the company will grow fast. If a consumer buys from retailers, their economy can be rise but not every time retailer businesses facing good economic conditions (Andress, 2018).
Socio-cultural factor: Socio-cultural factor can affect the business negatively or positively both. The negative side is Amazon makes customers idle because of their online delivery system. If people stay at home and eating junk food they will suffer from many diseases. This is why the government should take some necessary steps to take care of their country’s citizens (Lee, 2019).
Technological factor: Technology is known as a backbone for Amazon. Technology can able to achieve Amazon for the highest profitable company as well as a successful organization. They also use modern technologies to develop their company more (Andress, 2018).
Environmental factor: Amazon Inc. has obliged stress from financiers and other stockholders to reveal all the information material to environmental impression. In recent, Amazon Company dedicated that it will reveal all such information in the last of this year (Lee, 2019).
Legal factor: Amazon business activities must permit various laws and rules. There are some legal factors that can impact Amazon such as data protection laws. Anti-trust laws, consumer protection laws for eCommerce businesses, discrimination laws, etc (Lee, 2019).
2.3 How the changes in PESTEL factors have influenced the opportunities and threats of Amazon business
PESTLE analysis in business and SWOT analysis in business is two important tools for any organization. PESTEL considers the external information which affected the business. On the other hand, SWOT considers the internal information and situations which also affect the business market (Luis, 2018). PESTEL is the business’s outside factors which define as political, economical, Technological, environmental, socio-cultural, and legal factors that have influenced the SWOT analysis especially the Opportunities and Threats business. In business, opportunities and threats are very common. These two factors are internal factors but these two factors are influenced by the external factors if they change. That’s means if political factors have changed in a country and got unstable, that’s mean the business threats are increasing and opportunities are decreasing. Similarly, if the technological factors use fewer than other companies, the organization’s threats will increase and opportunities will decrease. According to Luis (2018), opportunities and threats always have the opposite relationship which means if the opportunities have increased, the threats will decrease or if the threats have increased then the opportunities will decrease.
2.4 How Amazon is addressing its strengths to negate threats and weaknesses affecting its opportunities
Every company has strengths and weaknesses in its business organizations. Also, they have opportunities and threats. If a company has most of the strong points in their business they can easily face the threats but if the company has weak points more it can affecting the opportunities (Jully, 2019). The same thing happens in Amazon Company. Amazon company has also some strengths, weaknesses, opportunities, and threats. But the company is addressing their strengths to deny the threats which is helpful to remove all the threats like if the company has used their brand valuation more, they might not face the controversies. On the other hand, the weak points of Amazon are affecting the opportunities like they have limited brick-and-mortar presence, for this reason, it is affecting the opportunity of expanding physical stores (Amazon, 2020).
3.0 Leadership and management style at Amazon
3.1 Different styles of leadership
Leadership style means the process of a leader who motivates, encourages, and helps to move forward with his group and team members. There are some leadership styles are described below:
Visionary leadership
Visionary leadership means the process that a leader clears that his vision and mission are very clean and sets his goals, planning the strategies for achieving success, and empowering his all members and groups. They have some specific characteristics. For example, they are persistent, they are also willing to take risks to achieve something big, organized, enthusiast concentrated on every word and decision, etc. (Jack, 2019)…………………………………
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