Investigating The Issue Of Consumer Trust In E-Retailing of Nigeria (GC01537)
Table of Contents
Chapter 1 Introduction.
1.0 Introduction.
1.1 Research Background.
1.2 Research rationale.
1.3 Research problems.
1.4 Research aims.
1.5 Research objectives.
1.6 Research questions.
1.7 Significance of the study.
1.8 Structure of this study.
Chapter 2: Literature Review.
2.1 Determinants of consumer trust in e-retailing.
2.1.1 Concept of E-retailing.
2.1.2 Types of E-retailing.
2.1.3 Concept of customer trust in e-retailing.
2.1.4 Online Trust and its Characteristics.
2.1.5 The Trust Pyramid.
2.1.6 Consumer Trust determining factors in e-retailing.
2.2 Consumer trust in e-retailing in developed countries.
2.3 Consumer trust in e-retailing in Nigeria.
2.4 Challenges facing e-retailers in Nigeria.
Lack of quality internet infrastructures cost of accessing the internet and other infrastructure challenges
Lack of nationally accepted payment method.
Trust.
2.5 How to improve customer trust in e-retailing.
References.
Chapter 1 Introduction
1.0 Introduction
The e-retailing is also referred to as electronic retailing or internet retailing. E-retailing can be defined as a procedure of marketing products and services through the internet or electronic media. In other words, the online retailing process is called e-retailing (Turban, 2013). E-retailing mainly happens in B2C technique where business directly sells products to the consumers with the help of electronic media. Here involvement of any other third party does not take place. E-retailing can also be defined as the selling of products and services involving business-to-business (B2B) and business-to-consumer (B2C) processes where the buyer needs to have a subscription to the seller’s website or through advertising on the internet (Saunders, 2017).
In E-retailing the marketers present the traditional selling and buying process through the internet and electronic Media (Zwass 2013). To establish e-retailing the users need to own a computer or smartphone and access of internet so that they can place the order and do the payment. The e-retailing can be done in two ways. They are a) pure-play e-retailers, like Amazon. It is an online book-selling site. They only operate through online activity. They do not have any physical store for their consumers; and b) brick-and-click e-retailers, like Dell. They have a physical store and online business site where they do their e-retailing (Oracle, 2016).
The growth of internet users in Nigeria increased by 90% from 2000 to 2016. Businesses in Nigeria have been developing with online access with the e-retailing opportunity. Once upon a time, people of Nigeria access business websites just for finding information (Akintola et al., 2017). However, customers purchase their products in the traditional way. Nowadays, a number of online shopping sites have jumped up in Nigeria and many online shopping sites serve millions of users within Nigeria and abroad. Osho et al. (2016) said a number of customers of Nigeria are now engaged with e-commerce activity to purchase products. However, the problem is many Nigerian customers treat the e-retailing issue with much uncertainty. According to Osho et al. (2016).
ICT plays a significant role in the growth, sustainability and development of e-retailing in developing countries such as Nigeria. Many factors have contributed to the growth or development of e-retailing in Nigeria. Zwass (2013) stated that these factors provide rapid growth in the internet users, availability of the broadband technology, mobile revolution (such as Internet-enabled mobile phones), increasing the awareness as well as the use of social networking media, involvement of government in e-government services which are allowing for the online transactions, growth in e-commerce firms, secured e-payment system and legal structure for struggling of the cyber-crime.
Ibam et al. (2018) said it is expected that the number of people engaging in e-commerce activity will increase. E-commerce has however not been widely tapped into. Many Nigerians still treat its benefits with deep skepticism. They do not believe that e-commerce transactions could be successfully conducted. Osho et al. (1017) stated that despite the growth of internet users in Nigeria, much research work has not been done on e-retailing activity. While there is the proliferation of Internet usage, e-payment systems and online presence of businesses, much work has not been done about business-to-consumers activities (Gabriel, 2016). There is a need to understand how and why people participate in e-commerce activities. Therefore, the objective of this study is to assess the prospect and challenges of e-retailing implementation in Nigeria from the consumers’ perspective
1.1 Research Background
According to Akintola et al. (2017), internet usage growth in Nigeria is increased to 90% from 2000 to 2008 and later up to 2016. Businesses in Nigeria are developed to have online access with the e-retailing opportunity. Once upon a time, people of Nigeria access business websites just for finding information. However, customers purchase their products in the traditional way (Gabriel, 2016). Nowadays, a number of online shopping sites have jumped up in Nigeria and many online shopping sites serve millions of users within Nigeria and abroad. A number of customers of Nigeria are now engaged with e-commerce activity to purchase products. However, the problem is many Nigerian customers treat the e-retailing issue with much uncertainty (Irobe and Ojo, 2017).
In addition, ICT plays a significant role in the growth, sustainability and development of e-retailing in developing countries such as Nigeria. Many factors have contributed to the growth or development of e-retailing in Nigeria (Osho et al., 2016). These factors are rapid growth in the internet users, availability of broadband technology, mobile revolution (such as Internet-enabled mobile phones), increasing the awareness as well as the use of social networking media, involvement of government in e-government services which are allowing for the online transactions, growth in e-commerce firms, secured e-payment system and legal structure for struggling of the cyber-crime (Zwass, 2013)……….
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