International Marketing Management with PRADA Assignment Help (GC0285)

Table of Contents

1. Introduction.

2. Globalization: Advantages and Disadvantages.

2.1 Advantages of globalization.

2.2 Disadvantages of globalization.

3.0 Environmental Analysis.

3.1 PESTLE Analysis.

3.2 Porter’s Five Forces Model

4.0 Competitive Advantage.

4.1 How to gain competitive advantages.

4.2 Competitive advantages of PRADA.

5.0 Conclusions.

References.

1. Introduction

In this age of globalization, many organizations are nowadays crossing the national boundary and entering the global market (Kotler et al., 2015). Additionally, because of severe competition in the domestic market, marketers are facing challenges to gain improved sales revenue and profit. Thus, they are moving towards international gaining improved sales and profit (Palmer, 2014). This report, first, outlines the advantages and disadvantages of globalization in the way of PRADA moving from the domestic market to the international market. Then, this report conducts an analysis of the environmental factors of business from the perspective of PRADA, the report mainly focuses on PESTLE analysis and Porter’s Five Forces Model. Next, this report critically analyzes the term ‘competitive advantages and the competitive advantages of PRADA related to competitions in the global fashion industry. Finally, the chapter provides recommendations for PRADA on how it can expand its business in the global marketplaces.

2. Globalization: Advantages and Disadvantages

2.1 Advantages of globalization

In the previous ten years, development has to turn into a big sector of the fashion organization. International traders have captured remark of International buyers decrease figures, fashion, organize what was trading were, as well as extended business in the best trading fields. Comfort international traders like PRADA, has extended in Asia where they have developed big achievement with Asian Buyers. Asia has to turn into an objective market for this comfort quality for its fast commercial development.

International traders do not discover achievement in cross-cultural utilization without broad attention. When a good is created in one country as well as absorbed in another, we have cross-cultural utilization as Cvetkovich (2014) notes. For international traders to gain achievement beyond the world, they must accept the fashion marking actions of their objective market (Daye et al., 2013). Those who effort to do business in an international market have created considerate other fashions as well as accepting their concepts will aid in gaining development. After the acknowledgment, international traders created a few reorganizations or awareness of cultural aspects was that they demanded (Daye et al., 2013).

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Examining utilization figures of several fields across the world is also a significant facet for international traders (Daye et al., 2013). A lot of comfort qualities combining PRADA have found Asia to be their best objective market. In 2015, reporter Bretta Wassener declared, “With many of the West tackling to encourage poor savings, Milan, or New York, Paris, are no bigger the superior places of international comfort allocating” these aspects have captured reports on different countries practical positions. As the west’s practical position decay, comfort traders combining PRADA have moved east to Asia where the saving is developing at the best step according to (Wassener, 2014). While the United States tackles big dislocation amounts, the comfort organization that developed there before is developing some differences (Wassener, 2014). These comfort aspects combining PRADA are discovered engaging in the taste of Asian buyers or their demand to advertise costly products. Those who gain development yearn to display it off or what good what to show development than to trade comfort products. As one can see development does take an issue on our culture organization.

2.2 Disadvantages of globalization

Globalization has promising to minimize the incidental principle as corrupting associations from better-improved countries can take benefit of improving nations’ poor supervisory regulations (Kotler et al., 2014). Globalization maximizes uneducated as well as educated works from improving nations to better improved countries as big associations look for low-cost employment. This commercial movement can also maximize the likeliness of commercial disorganization in individual nations. Globalization dictates warning to group media being handled by large associations. This could bound developmental explanations. This means that group media can be applied by a handful of associations to pose possibilities in the cultural tradition of both better improved or improving nations. Globalization is a world commercial movement that is here to break. It has benefits or harms, and these things will not depart. People just demand to learn in what way to collect their advantages as well as minimize their possibilities. All countries in the Global North or Global South must employ altogether to expand their advantages (Palmer, 2014).

3.0 Environmental Analysis

The business environment of PRADA in the international market can be analyzed using two particular tools: PESTE Analysis, and Porter’s Five Forces Model.

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