International Marketing Assignment 1 (GC01716)

Table of Contents

1.0      Introduction.

2.0 Contextualizing Adaptation and Standardization.

2.1 Apple Inc’s Adaptation/Standardization.

2.2 Apple Inc Company’s market orientations in the international market

3.0 Apple’s international marketing issues.

3.1 Products.

3.2 Places.

3.3 Prices.

3.4 Promotions.

4.0 Apple response and recommendation.

Reference.

1.0 Introduction

According to Joe (2018), standardization defines as the method of performing, completing, and improving technological values depended on the unity of several groups that involve companies, users, interest parties, values of companies and governments. That’s mean it is a method of creating something sympathize to a standard. This essay focuses on the multinational company name Apple Inc’s standardization or adaption and its marketing issues in the international market. The main strategy of Apple Inc is to standardize its products and services according to its customer changing needs and expectations

2.0 Contextualizing Adaptation and Standardization

2.1 Apple Inc’s Adaptation/Standardization

The adaption and standardization both describe a process of selling an organization’s product in the international market. A multinational business like Apple Inc cannot describe standardization without describing adaption. Kite (2019) stated that bringing products varieties or modifying their structures and features to reach new markets and attract customers is called a process of adaptation. Production may also comprise the role of modern products by modifying to suit the task of departing product. Apple Inc can be a great example of this. In addition, adaption also involves various types of marketing and selling techniques for individual multinational markets. On the contrary, standardization neither brings an alternative to the products nor change marketing techniques but the business improves and applies a “one size fits all” technique and attempts to receive from the international market (Luis, 2017). Apple Inc modifies its business techniques in several cases. For example, Apple Company obeys the standard of ISO in its every multinational market. Standardization is inexpensive and useful in comparison to adaptation. This is because standardization does not bring changes in new markets like adaption. However, a business like Apple Inc cannot run away a particular degree of adaption because of some local laws and rules (Luis, 2017).

2.2 Apple Inc Company’s market orientations in the international market

Apple, Inc. is always known as both products oriented and market-oriented. It can be docketed as product-oriented because it concentrates on the products’ quality and practices originality to interval into new market portions. Apple always ensures that the products of its company have competitive benefits over all the other same products in the international market (Apple, Inc, 2020). They manufacture their products to capture the international market with attractive elements. They always manufacture their products with new methods, advanced and original. The Apple Company always takes the advantage of its big team members and its strengths in manufacturing products with innovation and of high quality. It can be ranked as international market-oriented because it creates a wide practice of market research to successively improve and promote its products and also because it practices with new methods, advanced and original not only in the product virtue but also in the knowledge of revealing new technology or product services like I-pad.

Apple has a very potential tendency towards their customers in local and international markets. They make sure that their customers have served always the best products and the high quality of every product (Apple, Inc, 2019). They also make sure that they remain a formula orientation at both the competitors and competition. Apple Inc is known as the leading technology organization in the world. The organization makes sure that it originates the market for its products by proposing unique and innovative products. Apple has tangible demography, which they aim with their products. The sights of market portion, company techniques, and aim marketing usually give formatively such as; Apple Inc. has to resolve its aim markets in order to generate products that will give direction to their innovative demands.

3.0 Apple’s international marketing issues

According to Ross (2017), marketing mix modeling refers to a statistical resolution for example involving two or more variable quantities of recoils on sales and purchasing period sequences data to list the influence of several marketing strategies on sales and then presage the influence of upcoming sets of strategies. Marketing issues are using the marketing mix model to analyze business strategies. The marketing mix model is concentrating on four types of key issues which are products, prices, places and promotion. This means useful and active marketing mentions to give proposals of correct products incorrect places with the right prices using fixed promotional activities (Jonas, 2019).

3.1 Products

The key products of Apple Company are iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, watchOS operating systems, etc. Apple creates unique products for every particular district of multinational markets depends on customer requirements and hopes.  In this matter, a product characteristic converts in every particular district of the international market depends on the consumer revenue (Apple, Inc, 2019).

3.2 Places

Apple Inc. is an American international technology organization which headquarters is in Cupertino, California but it is managing in most of the global markets and all of the districts along with South Asia, the Middle East, Africa, and Europe. This company uses the same logo, name, uniforms and brand in all of its international markets. Whenever Apple searches for a favor in any international market, it originates its market (Apple Inc Annual Report, 2019).

3.3 Prices

Apple Company uses skimming methods which means pricing the product at a great price in order to get benefits. But it applies this method only when they announcing a new product in the market. Apple sells high-quality products through its immediate ordination channels and middle in inexpensive prices that compete with competitors. They also apply a premium pricing strategy for their various products like phones, laptops, etc. Apple Company grants some choices. For example, if a customer buys an iPhone starting at $449, he is given up to 40% off (Apple Inc Annual Report, 2019).

3.4 Promotions

Apple Company has been capable to do fantastic promotional standardization by attaching various kinds of marketing and promotional tools and skills. It attaches digital marketing by social media, email and mobile devices, and event sponsors. These promotional performances attract all customers and raise market share in international markets (Apple Annual Report, 2019).

4.0 Apple response and recommendation

It is very clear that, for adaption and standardization, Apple achieved success in the international market. Besides, it is important for Apple to analyze of markets and customers to understand the needs of changing their market strategies or expectations of customers. In this term, Apple can counsel and observe the customer feedback from time to time. For this, Apple can do customer surveys, unique product trials, feedback through email, and social media. Besides, Apple can also resolve and observes the performances of competitors in the international market. By analyzing and observing their customer’s reviews and performances in the markets, Apple can improve adaptations and standardization techniques.

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