Table of Contents
2.0 Overview of Apple (chosen organization)
3.0 Leadership, time frame, and changes and how they have influenced Apple.
4.0 Application of concepts, theories, and models.
4.1 discussion on Apple’s leadership.
4.2 SREEP Model analysis for Apple.
4.3 Apple’s stakeholder analysis.
4.4 Organisational culture of apple.
4.5 Porter’s Five Forces analysis for Apple.
4.6 SWOT Analysis for Apple.
5.0 Role of Apple’s business functions.
5.1 Human Resource Management (HRM) of Apple.
5.2 Financial performance of Apple.
5.3 Apple’soperational management
5.4 Marketing activities for Apple.
6.0 Apple’s strategy for its future business.
Business integration is the strategy that aims to coordinate business culture with information technology focusing on the goals and strategy of business (Rouse, 2017). Apple is a very renowned organization because it includes strategic direction, strategic changes and gains sustainable competitive advantages. As David (2016) notes, different challenges are faced by businesses that are situated in the competitive market. A number of factors including the structure and culture of an organization and both the external and internal environment of an organization can bring strategic changes to a business. Moreover, several functional areas of an organization including CSR activities, R&D, HRM, IT functions, Operational Management, Marketing also bring strategic changes to a business to gain the objectives as well as the goals of an organization.
This assignment analyses and describes how the strategic direction, as well as strategic changes, affect the organization’s business performance of Apple Inc. In section 2.0, an overview of Apple Inc is outlined. Then, section 3.0 outlines how leadership, time frame, and changes have influenced Apple. Section 4.0 applies models and theories including leadership theories, STEEP model analysis, stakeholder analysis, SWOT analysis, Porter’s Five Forces analysis, and organizational culture analysis. Section 5.0 discusses the role of Apple’s business functions including its human resource management, operational management, marketing activities, accounting, and finance. Section 6.0 discusses Apple’s strategies for its future business.
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2.0 Overview of Apple (chosen organization)
Apple is a well-known and international mobile and technology manufacturing in the competitive marketplace. Apple is the 3rd largest technology and Smartphone manufacturer around the world. Apple first founded by a person named Steve Jobs in 1976. Developing, designing, selling, and manufacturing several technology products such as iPhone, Mac Computer, music players, iPad, and several communication devices are the key activities of Apple. Moreover, Apple is also known as a famous seller or manufacturer of several types of accessories, network solutions, and other hardware and software. Then, it is operating its business in international marketplaces. However, about 115000 experienced staff are related to Apple who serves millions of consumers per week. After that, Apple is offering the best quality services/products and providing outstanding customer services. It has been developed its business in the global market steadily with better revenue, profits, and customer base. About $60.024 billion in operating profits, $12.639 billion in revenue, $321.686 billion of total assets and 45.687 billion of net income have been achieved by Apple in 2016 (Apple Annual Income, 2016).The revenue maximized by 12% in 2016. Apple takes third place by achieving 13% of the market share (Morningstar, 2017).
3.0 Leadership, time frame, and changes and how they have influenced Apple
The name of the Chief Executive Officer of Apple is Tim Cook who is very accountable to deal with several departments of Apple such as R&D, retail, accounted and finance, HRM, and sales and marketing. Moreover, other people such as the vice president and other subordinates are also responsible to deal with these departments (Apple Annual Report, 2016). The hierarchical structure is followed by Apple along with both products and function-based grouping. According to Jackson and Robert (2015) notes, Apple is capable to achieve great success by pursuing a hierarchical structure. The hierarchical structure of Apple is very simple. The key focus of the hierarchical structure of Apple is federal decision-making. Each of the staff is assured to pursue each of the particular decisions of Apple which are created by the board of directors and CEO (Meyer, 2017). This hierarchical structure supports Apple Inc to develop every chance which he created by the board of directors and CEO. Finally, Apple’s hierarchical structure is very effective for its business……………….