Table of Contents
2.0 Overview of Apple business.
3.0 Leadership and organizational structure of Apple.
4.0 Models and theories applied in Apple business.
4.1 Leadership practices Apple.
4.2 Porter’s five forces analysis of Apple.
4.3 STEEP analysis of Apple.
4.4 SWOT analysis on Apple.
4.5 Stakeholder analysis of Apple.
4.6 Apple’s organizational culture.
5.0 Role of the business functions of Apple.
5.1 Marketing activities for Apple.
5.2 Accounting and financial performance of Apple.
5.3 Human Resource Management (HRM) of Apple.
5.4 Operational management of Apple.
6.0 Strategies of Apple for the next decade.
Growth and sustainability are very important factors for a firm. According to Houston (2017), the growth and sustainability of growth depend on the proper strategic plans and better implementation of plans. In the case of large international firms, Growth and sustainability are more important factors to sustain in the market. Apple is an international market and it also tries to exist in the market with a higher growth rate and sustainable growth rate by applying various types of strategies. According to Kourdi (2016), the modern market is full of competition and various types of challenges and threats are present in the market. In this circumstance; every business organization needs to evaluate the structure and culture of the organization.
The business firms also consider the internal and external factors of the environment to run their all functions effectively and efficiently. The business firms also require creating various strategies to run the functions smoothly. This assignment describes the effects of strategic changes and direction on the business performance of Apple Inc. This report, first, discusses Apple’s strategies for the last 10 years. Then, this report discusses the strategic changes and directions of Apple strategies. Next, this paper focuses on the future strategies of apple to meet up the vision and mission of its business.
2.0 Overview of Apple business
Apple is a mobile and technology company founded by Steve Jobs in 1976. The main products of Apple include smartphones (iPhone), personal computers, portable devices, and various types of mobile & media devices. Apple is also produced various types of hardware and software, networking solutions, and accessories. Apple has established a strong brand image not only in the domestic area but also in the international area. The number of employees is more than 115000 who provides services to customers effectively and efficiently. The number of loyal customers of Apple is increasing day by day due to its products and service quality.
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The profitability and liquidity of Apple are increasing very rapidly. At present, it is the 3rd largest technology company and Smartphone manufacturer around the world (Apple Annual Report, 2016). Apple Annual Report (2016) stated in 2016, the amount of revenue was $12.639 billion, and net profit was 45.687 billion, the total assets were $321.686 billion with equity of $128.249 billion. Morningstar (2017) mentioned that the profit of Apple is increased by 12% in 2016 just below only Dell and HP.
3.0 Leadership and organizational structure of Apple
At present, Tim Cook is the Chief Executive Officer who controlled all departments of Apple (Apple Annual Report, 2016). The leader of Apple organizes its organizational structure by applying is a hierarchical technique. This hierarchical technique of organizational structure depends on the functions and products of Apple. According to Snow (2016), organizational structure can be classified into different categories like hierarchical structure, flat structure, and matrix structure.
Apple has used a hierarchical structure that helps the firm to attain the ultimate goals of the firm. This structured technique is very easy and simple for all subordinates by apple can motivate the employees and take rapid decisions on the factions of the firm. According to Meyer (2017), the CEO and board of directors are responsible to take decisions and equally distribute the responsibilities to the subordinates. The employees of Apple are very much active. For this reason; this organizational structure is useful for Apple………………………..