Impact of relationship marketing on customer loyalty_case study on Tesco (GC0920)

Table of Contents

Introduction.

P1 Devise project aims and objectives for a chosen project within your chosen Business.

1.0 Project background.

1.1 Aims and objectives.

P2 Produce a project management plan that covers aspects of cost, scope, time, quality, communication, risk, and resources.

2.1 Scope of the project

1.3 Estimated costs and resource allocation.

Cost of the proposed project

2.3 Communications Plan.

2.3 Risk management plan.

P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for completion

3.1 Work breakdown structure.

3.2 Project Schedule to be identified and applied.

P4Conduct small-scale research, information gathering and data collection to generate knowledge to support the project

4.1 Literature Review.

4.2 Research methodologies.

P5 Analyze research and data using appropriate tools and techniques.

5.1 Analyze secondary data.

5.2 Analyze and present primary data.

P6 Communicate appropriate recommendations as a result of research and data analysis to draw valid and meaningful conclusions.

P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and performance

Conclusion.

References.

Appendix: Survey Questionnaire.

Introduction

A project plan is conducted in this paper. The proposed project is discussed about the impact of relationship marketing on customer loyalty on Tesco plc. Tesco is the biggest retailer in the UK. Background of the project aims, and objectives of the project, scope of the project, resources and cost of the project, proposed project’s budget, project’s communication, and contingency plan are discussed in the first section. Then, research on the project is conducted in the second section. Execution phases of the project, methodologies of the project are described in the second section. After that, by using both primary and secondary data the project data is analyzed. Moreover, the recommendations are given for the organization (including Tesco) on the proposed project. Last, of all, the value of the research is described to achieve the objectives of the proposed project.

P1 Devise project aims and objectives for a chosen project within your chosen Business

1.0 Project background

In the current world, retailers are focusing on relationship marketing is essential for the business organization to achieve customer loyalty. Creating better relationships with the customers is an important part of the business organization (including Tesco plc.). By making good relations with the customers an organization can gain competitive advantages in the marketplace (Jorgensen, 2016). Organizations have to identify the factors and develop good relationships with their customers that satisfy them. Business organizations are depending on developing the relationship with the customers in terms of better serving as well as providing them goodwill.

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However, rivalry and competition are the business organization’s hallmarks to develop a better relationship with customers. A business organization may have a better knowledge of the requirements, needs, or feedback of its customers that helps a business to make an effective marketing strategy (Izquierdo, 2015). Thus, it is considered significant to analyze relationship marketing in terms of customer loyalty. This developed understanding will provide better knowledge of customer loyalty. The efficiency of the proposed project can be understood that leads to developing customer loyalty. The proposed project has described the impact of relationship marketing on customer loyalty in terms of Tesco plc (Pressey and Mathews, 2016).

1.1 Aims and objectives

Aims

This proposed project’s aim is to analyze the impact of relationship marketing on customer loyalty in terms of Tesco plc.

Objectives

To evaluate the factors which are related to relationship marketing to influence the customers
To evaluate the tool of relationship marketing of Tesco
To assess the other factors of relationship marketing of Tesco
To discover the appropriate link among the factors of relationship marketing of Tesco as well as the customer loyalty

Research Questions

What are the factors of relationship marketing that influence the customers of Tesco?
Is there any tool for relationship marketing of Tesco?
What are the other factors of the relationship marketing of Tesco?
What is the link among the factors of relationship marketing of Tesco and customer loyalty?

P2 Produce a project management plan that covers aspects of cost, scope, time, quality, communication, risk, and resources

2.1 Scope of the project

The impact of relationship marketing on customer loyalty is critically analyzed by this paper. Thus, factors that influence the customers to be loyal and satisfy the customer, making good relation with the customers, identifying the needs or requirements of the customers will be analyzed by this paper (Chinsall, 2017)………………

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